Oct
25
4 tips for aspiring masters of marketing
Posted in: UncategorizedAs ANA members descend on Orlando, a few thoughts about what it really takes to connect with consumers.
Oct
25
How the abortion ruling transformed midterm political advertising
Posted in: UncategorizedRepublicans and Democrats shifted their ad strategies in very different ways in the wake of Dobbs.
Oct
25
Join top execs from NBCUniversal, Netflix, Paramount, YouTube and more at Ad Age Next: Streaming
Posted in: UncategorizedLeaders in TV streaming will gather in New York on Nov. 10 to discuss the latest developments and what’s next for digital video.
Oct
25
This Holiday Season, Nurture Consumer Relationships Instead of Making Ads
Posted in: UncategorizedBrands and retailers are about to unleash their holiday campaigns. This season, however, the standard practice of buying eyeballs may not be the best way to grab consumers’ attention. With a barrage of messages coming at them all at once, it’s critical to get in front of people at the optimal time: when they are…
Oct
25
Brands Approach Halloween With a Revitalized Energy as Pandemic Dark Cloud Lifts
Posted in: UncategorizedThe leaves are changing, temperatures are dropping, and everywhere you look are ghosts, ghouls, skeletons, black cats, boogeymen–and marketers conjuring up some wicked fun of their own. While Halloween has spiritual significance, the mainstream associations with the holiday are rooted in consumerism. A National Retail Federation survey showed Halloween spend is projected to rise 5%…
Oct
25
Infographic: How Influencers Really Feel About Sponsored Content
Posted in: UncategorizedIf it feels like you’re seeing more sponsored content in your social feeds, it’s true: 51% of influencers are creating more branded posts this year versus 2021, with 30% posting sponcon more than once a week. Those are just some of the findings in a survey of 550 influencers by SheSpeaks, the largest community of…
Oct
25
As Green Steel Revs Up to Change the Auto Industry, Are Carmakers Ready for the Race?
Posted in: UncategorizedThe eyes of the car-buying public are usually trained on the flashy new offerings at the New York International Auto Show or, more realistically, on whatever models are on the lot at the nearby dealership. So it’s a good bet that few Americans took note of a virtual event that Volvo Group held in Gothenburg,…
Oct
25
An American Icon of the ’50s, the Kit-Cat Klock Still Enchants
Posted in: UncategorizedThough more than half of Americans were not even alive when it debuted, 1985’s Back to the Future remains one of the most popular movies ever made. Part of the appeal is the time-travel plot (Marty McFly and Doc Brown going back to the 1950s in a scientifically modified DeLorean) and part of it is…
Oct
25
A Grandfather Takes On Holiday Cooking in Sweet Kroger Ad
Posted in: UncategorizedAs the temperature drops and holiday season approaches, Kroger is preparing to unveil a campaign meant to make people feel warm inside. Titled “Today’s Holiday Moments Are Tomorrow’s Memories,” the minute-long spot centers on an older man who comes across his late wife’s cookbook. As he creates some of the dishes, he relives past events….
Oct
25
Twitter Employees Fire Back at Report That Elon Musk Will Lay Off 75% of Workforce
Posted in: UncategorizedTwitter employees reacted to a report late last week by Elizabeth Dwoskin, Faiz Siddiqui, Gerrit De Vynck and Jeremy B. Merrill in The Washington Post that Elon Musk shared plans with potential investors in his $44 billion deal to acquire the company to slash nearly three-quarters of its workforce. The Delaware Court of Chancery set…
Oct
25
AKKURAT Studios Adds Directors Lauren Sick, Filip Engstrom, Alan Masferrer to Roster
Posted in: Uncategorized
adnews
LA and Berlin based production company AKKURAT Studios, has announced three new signings for commercial representation.
Oct
25
Let’s Talk About Brand Podcast: Fab Giovanetti on Branding Smarter, Not Harder
Posted in: UncategorizedBeing yourself shouldn’t feel like work–but when you’re trying to build a personal brand, it sure can feel like it! In the latest episode of Let’s Talk About Brand, Fab Giovanetti of Alt Marketing School discusses how to focus your time and energy on what really matters, so you have some left over to actually…
Oct
25
Amazon Ads’ on-box advertising is 4x more effective than traditional media
Posted in: UncategorizedAmazon Ads’ on-box advertising put ads for brands such as SpongeBob Squarepants, Paramount+ and Nickelodeon in the hands of 2 million customers—literally.
Oct
24
After Hollywood’s Reckoning, a Fear It Was Short-Lived
Posted in: UncategorizedThe #MeToo movement led to increased diversity and representation in the entertainment industry, but now there is worry that it has begun to regress.
Oct
24
Booze-Free Retailers Are Having a Party and Everybody’s Invited
Posted in: UncategorizedNick Bodkins imagines a day in the not-too-distant future when his booze-free bottle shop called Boisson could have store-within-a-store concepts nestled into upscale supermarkets around the country. The curated retailer already has five dedicated locations on its home turf in New York, all opened in 2021, with two more Los Angeles stores joining the West…
Oct
24
The best of experiential 2022
Posted in: UncategorizedAmp insiders choose the experiential campaigns and activations that had the greatest impact in 2022.
Oct
24
My Agency Has a Monthly Cannabis Stipend. Yours Should, Too
Posted in: UncategorizedLike everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way. Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. But I…
Oct
24
See how McDonald’s is marketing the McRib ‘Farewell Tour’
Posted in: UncategorizedThe chain again feeds into nostalgia with a promotion that includes vintage merchandise—but there is a good chance the sandwich is not gone for good.
Oct
24
TikTok: How to Sync Your Facebook Friends With the App
Posted in: UncategorizedTikTok allows users to sync their Facebook friends with the TikTok mobile application in order to easily find their Facebook friends who also use the video-sharing platform. In order to use this feature, you’ll need to connect your Facebook account to your TikTok account and give TikTok permission to access your Facebook friends list. Our…
Oct
24
Apple raises prices on its music and TV services
Posted in: UncategorizedApple Inc. increased prices for its music and TV+ services for the first time, citing rising licensing costs.
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