SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds…
Currently, the casino platform is available in four U.S. states and Canada.
NFTs are easily one of the most controversial inventions to recently grace the realm of digital data, and a number of valid criticisms make it easy to see why many have dismissed them as a fad. Still, efforts at innovation and inclusivity have only just begun, making it difficult to project what the future may…
Phrases like “psychiatrip” and “supply pain” probably didn’t make it into Bill Bernbach’s vocabulary. But these terms–which refer to the influx of psychedelic therapy and economic frustration–are examples of the coined vernacular that lives at the core of Day One Agency’s culture reports, also known as its Predictionary. “Projects like the Predictionary help us to…
In an earnings call in February, Meta said that Apple’s privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $10 billion in revenue in 2022. Executives have repeatedly assured investors that they are working on mitigating these challenges–and getting their…
That concept might be the reason her trailblazing stand-up career has been overshadowed; it may also be the reason she’s still so sharp, our critic argues.
Behind the outdoors brand’s marketing approach, including a film tour and ambassador program that reaches loyal followers.
Earlier this summer, fast food restaurant chain McDonald’s released its “#SomethingGood” positioning in Romania to champion younger people. To follow up, the brand has released a manifesto campaign that promises customers fresh ingredients within their orders delivered to them through easy-to-use technology. The initial campaign spot (see directly below), which was released in May, featured…
Amazon features Kathryn Hahn in a back-to-school campaign aimed at budget-conscious shoppers.
Though summer still feels far from over, retailers are prepping for back-to-school season. And this year, it’s going to be more expensive due to supply chain issues and inflation, which, at 9.1%, hit a 41-year high this week. According to the National Retail Federation, 84% of shoppers expect to see increased prices this shopping season,…
StockX isn’t looking to shed its reputation as a premiere destination for sneakerheads, but it doesn’t want to be fully defined by it either. The online marketplace for resellers launched its new global brand platform, Own It, with the hopes of attracting tastemakers who also happen to be in the market for coveted designer apparel,…
When it comes to women’s health and sexual wellness, it’s no surprise that certain terminology is still seen as taboo or censored. However, Gillette Venus is standing against the taboo by giving the word “pubic” all the love and attention it deserves, especially when it comes to proper self care and hygiene. To further help…
“We See You” social media push aims to attract talent from non-traditional and underrepresented backgrounds to the media agency network.
Netflix’s chief operating officer officially named Microsoft as ‘global advertising technology and sales partner’ to Netflix.
Major League Baseball teams collect and analyze data in order to recruit and field the best players for their needs. Analytics software and solutions company SAS built on that connection as a way to get kids interested in data analytics by working with McCann New York to create The Battling Lab, a custom AI-powered batting…
The long wait for fans of The Umbrella Academy is finally over. Netflix released Season 3 of this hit series, which centers on a dysfunctional family of superheroes. The siblings reunite to solve the mystery of their father’s death (and, of course, stop an imminent apocalypse). The comic book industry has been criticized over the…
If you’re familiar with Untuckit, the 10-year-old clothing company that designs collared shirts for men to wear untucked, chances are you’ve come across its first TV commercial. The 30-second spot features founder and executive chairman Chris Riccobono walking down a street in New York City. He looks intense and focused. Maybe even a bit mean….
Vox Media has named Priyanka Arya, who joined the company as part of its December merger with Group Nine Media, to oversee its consumer revenue efforts, an indication of the importance of this stream amid an uncertain economic outlook. Arya, who begins in the role July 18, previously worked as svp of strategic development at…
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