The challenge With Apple’s iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry. With fewer signals to navigate by, the ability to fine-tune messaging at the level of an individual ad, or to…
As cybersecurity has evolved, so have phishers, fraudsters and catfishers, leading to an unprecedented spike in online crime since the early months of the pandemic. Now more than ever, it’s important to stay protected online, and a major part of that is knowing what the threats are. With the need for safety precautions in mind,…
Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. According to an updated “code of practice on disinformation,” a document seen by The Financial Times, big tech companies will be forced to disclose how they remove, block or curb…
To better face the challenges of fragmentation and drive industry evolution, both sides of the TV advertising aisle have their sights set on measurement, addressability, data enablement and innovation.
Twitter added a Location Spotlight option for Twitter for Professionals accounts in Australia, Canada, the U.K. and the U.S. The social network official introduced Twitter for Professionals last October and made Professional Accounts available to all users worldwide in March. Location Spotlight enables Professional Accounts to add: Business location: Twitter users will be able to…
The newly merged company is also looking to lay off a chunk of its ad sales team.
It was only a year ago that President Joe Biden signed legislation to establish Juneteenth (June 19) as a new federal holiday, commemorating the end of slavery. And in the span of one year, it didn’t take long for some brands to see Juneteenth as a way to make money. Dollar Tree began selling headwraps…
Warehouse retailer Sam’s Club announced an overhaul of its five-year-old advertising business, which will now be known as the Member Access Platform, or MAP. It includes what Sam’s Club calls a “member-additive ads experience” with a self-service platform and sponsored product ads. It’ll be available to advertisers July 1. “These product initiatives will allow our…
While you’re lolling on a beach, sipping a tropical drink and spritzing yourself with Evian, your dog is confined to a kennel back home, sad and alone. And probably hungry. And afraid. You monster. More than likely, the canine you left behind is doing just fine without you, thanks to the rigorous pet-care plans you…
PepsiCo reached a multiyear extension of its North American partnership with the National Hockey League and the National Hockey League Players’ Association that will bring their relationship past the 20-year mark. The company will retain exclusive NHL and NHLPA North American rights in the carbonated soft drinks, energy drinks, savory snack food and water categories…
Yesterday, lawmakers and stakeholders discussed finer details of the federal privacy bill draft, which was unveiled earlier this month, showing some momentum on a long-promised effort to give people in the U.S. more control over their personal information. “Nearly every week, there’s a new story about location data being packaged and sold,” said Caitriona Fitzgerald,…
Morgan Stanley CMO Alice Milligan joins the Marketer’s Brief podcast to talk about messaging during the downturn and the search for a new AOR.
While brands and agencies gird themselves for greater economic and regulatory uncertainty, the world’s biggest brands can take comfort in that even in the volatility of 2021, they all got bigger. But it’s the ways in which Apple, Google, Amazon, Microsoft and Tencent maintain their respective order as the top five most valuable marketers, according…
Twitch is opening up its Ads Incentive Program, which it debuted in February, to more creators. The goal of AIP is to make ads income more predictable for creators by determining a preset payout when they stream for a certain number of hours per month while running ads via the platform’s Ads Manager, and Twitch…
Instagram allows each user to choose between having a public or private profile on the photo- and video-sharing platform. When someone makes their Instagram account private, only the Instagram users who follow them will be able to see their posts. Our guide will show you how to make your Instagram account private while using the…
Nearly a year ago, Old Navy began doing something Sonia Syngal, CEO of parent company Gap, Inc., claimed no other major clothing retailer was doing. That something was an inclusive program called Bodequality, which offered all women’s styles in every size. Whether a customer bought a size zero or 30, the price tag was the…
The Instagram application features a variety of notifications settings that allow users to receive push notifications when other users like or comment on their posts, follow their account and more. Users can manage the kinds of push notifications they receive from the Instagram app at any time. Our guide will show you how to change…
No one looks for a car with the biggest gas tank–they look for a car that has the best mileage per gallon. Advertising is no different. While a bigger publisher can certainly have a quality, engaged audience, advertisers have been prioritizing size of reach above all else for quite some time. The affiliate industry is…
News comes on the heels of the agency’s rebrand around purpose.
Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands’ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media–$12 million of…
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