Home Depot’s partnership with Adobe is enhancing the customer experience, driving personalization at scale and optimizing the online and in-store experience.
LinkedIn detailed several updates for professionals on its platform using its Creator Mode, highlighted by expanded access to the ability to host Audio Events. Following beta-testing of the Audio Events experience earlier this year, all members with Creator Mode turned on who meet the platform’s community policies of being a professional, safe and trustworthy content…
For Ken Paxton, the state attorney general, there are positives. Aligning with Elon Musk? Check. Politically helpful? Check.
Incumbent Wieden+Kennedy declined to participate in the Bud Light review.
The NHL Stick Tap for Service program, from Navy Federal Credit Union and the National Hockey League, returned for its fourth year and brought in more than 1,000 nominations. The initiative recognizes the incredible contributions of hockey fans and military members, and the four finalists were revealed on TNT’s broadcast of game two of the…
Leave it to Liquid Death to come up with a blind taste test that’s more reminiscent of a slumber party prank than a classic Coke versus Pepsi contest. The canned water brand–a renegade marketer that makes full-length horror flicks, draws blood from Tony Hawk and hires famous porn stars for its campaigns–has put a gross-out…
Twitter dropped its newest shopping feature like it’s hot with its introduction of Product Drops Wednesday. Product Drops let merchants tease new products and provide more product details natively and, more important, enable interested shoppers to set up reminders via Twitter. Staff product manager Justin Hoang and engineering manager Siddharth Rao explained in a blog…
Bud Light has put the creative work for its portfolio of brands, including Bud Light, Bud Light Seltzer and Bud Light Next, up for review. “As the brand marks its 40th anniversary, Bud Light will be reviewing its creative business as it continues its mission to build authentic and engaging connections with its consumers,” a…
Brazilian steakhouses have gained popularity worldwide with restaurant chains like Fogo de Ch?o and Texas de Brazil, serving traditional cuts like sirloin cap and flank steak. AB InBev’s Brahma beer is working to add another cut to the market with the launch of Brahminha, a bone-out short rib meant to be as creamy and juicy…
There are certain products we associate with luxury and living the good life. Gold and jewels, for example. Bentleys and private jets. Maybe even a Peloton. These are all very clear status symbols. And while Hollywood darling Chrissy Teigen is reportedly a fan of Velveeta, the 104-year-old cheese product has until now been more closely…
For most marketing teams, there’s a wall separating brand marketing and performance marketing. But that wall is crumbling, and it’s coming down faster now. The ones leading the demolition will build in its place this decade’s generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers…
Ms. Summers, a political news veteran who has worked for start-ups like Mashable and traditional outlets like The Associated Press, hopes to freshen up the newsmagazine with coverage of topics like sports.
Jon Hamm co-stars with Flo (Stephanie Courtney) in another of a series of Progressive spots.
Food and grocery delivery services expanded rapidly around the world during the Covid-19 pandemic, but in France, this trend clashes with longstanding cultural traditions of dining out at restaurants or taking time to shop and cook at home. To appeal to hesitant French customers, food-delivery app Uber Eats has launched a nationwide campaign that aims…
David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising career The commercialization of Memorial Day and […]
The post Ad Chatter: David Esrati on Being an Ad Veteran, Army Veteran, and Congressional Candidate appeared first on Adpulp.
Beginning in 1994, he brought to the moderator’s role credentials as a political activist, an academic and a national correspondent for NBC News.
The maker of Barefoot wine agrees to multiyear deal as the league grows its alcohol sponsor roster.
Instagram now allows each user to pin up to three posts to their top of their profile in the photo- and video-sharing application. Users can pin regular posts (image and video posts), as well as Reels. When a user pins one or more posts to their top of their profile, these posts will remain there…
British prosecutors said they authorized criminal charges against Mr. Weinstein for an incident in 1996.
Once quite literally left for dead, A&W has fought back behind clever and efficient campaigns, and is now turning toward scientific solutions, Liz Bazner, senior marketing director, tells the Marketer’s Brief podcast.
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