Jun
15
Upwork Names UM Its Media Agency of Record
Posted in: UncategorizedUpwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands’ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media–$12 million of…
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