Jun
20
Ad Stars Rebrands Itself to ‘Mad Stars’
Posted in: Uncategorized
adnews
South Korea’s Ad Stars award show has rebranded itself as “Mad Stars” the organization announced today.
Jun
20
Wieden+Kennedy honors Juneteenth with thought-provoking film
Posted in: UncategorizedFilm from agency’s Black affinity group Noir looks at the complexity of honoring the newest federal holiday.
Jun
19
Amazon’s $30 Billion Advertising Business Debuts at Cannes
Posted in: UncategorizedCANNES, France — For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going to need a bigger boat. While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes’ famed Croisette, Amazon chose…
Jun
19
In MTV Entertainment Group’s Juneteenth Spot, a Black Creator Subverts Common Media Imagery
Posted in: UncategorizedMTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth. Filmmaker Ewurakua Dawson-Amoah is behind “Noitamalcer” (“reclamation” backwards), a one-minute ad focused on Black resilience. The spot includes a narration of an original poem Dawson-Amoah wrote about the topic. Lines…
Jun
18
Mark Shields, TV Pundit Known for His Sharp Wit, Dies at 85
Posted in: UncategorizedA former campaign strategist, he became a fixture in American political journalism and punditry and was seen on “PBS NewsHour” for 33 years.
Jun
18
Beauty Brand Dangles NFTs Like Newly Discovered Jewels
Posted in: Uncategorized| SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, “To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide.” Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. To make web3 accessible […]
The post Beauty Brand Dangles NFTs Like Newly Discovered Jewels appeared first on Adpulp.
Jun
18
Paramount Finishes Upfront Ahead of Cannes Lions With High Single-Digit CPM Gains
Posted in: UncategorizedParamount is joining The CW across the upfront finish line. The company is “virtually done” with upfront negotiations, just ahead of Cannes Lions next week, becoming the second upfront week presenter to wrap talks this year, a source familiar with the matter told Adweek. According to the source, there was strong demand and pricing across…
Jun
17
Queen Latifah on Why She Took the ‘It’s Bigger Than Me’ Campaign on Tour
Posted in: UncategorizedLast October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for “It’s Bigger Than Me,” a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical…
Jun
17
Meta Avatars Store to Hold Grand Opening Next Week
Posted in: UncategorizedThe Meta Avatars Store will open its “doors” in Canada, Mexico, Thailand and the U.S. next week, enabling people to dress their avatars for Facebook, Instagram and Messenger in digital outfits from fashion brands Balenciaga, Prada and Thom Browne. Meta CEO Mark Zuckerberg shared the news during an Instagram Live video with vice president of…
Jun
17
Snapchat Tests Snapchat+ Subscription Service
Posted in: UncategorizedSnap Inc. confirmed that it is testing a subscription version of Snapchat, cleverly named Snapchat+, that will give paying Snapchatters early access to new experimental features, much like Twitter’s subscription option, Twitter Blue, does for that platform’s users. A spokesperson for Snap said in a statement, “We’re doing early internal testing of Snapchat+, a new…
Jun
17
Cannes Lions 2022: How young creatives can make the most of the festival
Posted in: Uncategorized3 strategies to explore opportunities and gain a competitive edge.
Jun
17
Top Rank Is Fighting for a 24/7 Boxing Market
Posted in: UncategorizedTyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank’s stable. He’s a formidable social media presence with more than 10 million followers. The WBC heavyweight champion doesn’t need much help navigating modern marketing. But a changing boxing landscape has the sport looking for…
Jun
17
TikTok Looks to Counter Report That US User Data Was Repeatedly Accessed in China
Posted in: UncategorizedAlbert Calamug, who works on U.S. security public policy for TikTok, emphasized in a blog post Friday that all U.S. user data has been stored in its data centers in the U.S. and Singapore, adding that 100% of U.S. user traffic is now being routed to Oracle Cloud Infrastructure, with the data centers being used…
Jun
17
Marketing Morsels: Seinfeld vs Snyder’s, Dashmart’s Unrigged Claw Game and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld’s Jackie Chiles takes on Snyder’s of Hanover (Captions for the video have not been made available to Adweek. We will update the video once captions have been provided.)Snyder’s of Hanover Pretzel brand Snyder’s of Hanover…
Jun
17
Frito-Lay inks 2022 World Cup sponsorship deal
Posted in: UncategorizedFirst-ever salty snack partnership will bring digital promotions and FIFA-branded items to 100 million U.S. soccer fans–and could test appetite for 2026 U.S. event.
Jun
17
Nerf Introduces Murph, the Brand’s First Mascot
Posted in: UncategorizedSince debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. “We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling…
Jun
17
A Beer Brand Turned a Hug Into Serious Help for Artisans Impacted by the Pandemic
Posted in: UncategorizedThe ongoing Covid-19 pandemic hit artisans hard by limiting the in-person encounters that many rely on to survive. Many makers have had to reimagine or even go back to the drawing board entirely to keep their livelihoods afloat, but there have been a number of artistic innovations along the way. One inventive solution comes from…
Jun
17
WWE CEO Vince McMahon to step back during misconduct probe
Posted in: UncategorizedMcMahon will retain his responsibilities related to the company’s creative content during the period.
Jun
17
Fashion Fair Cosmetics Makes a Bold Return With Illuminating Doc, The Beauty of Blackness
Posted in: UncategorizedIn the late 1970s, long before today’s crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty. To call attention to the historical and still-persistent lack…
Jun
17
Instagram looks to recent graduates to expand creator pool
Posted in: UncategorizedA new digital ad encourages them to “make good art.”
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