As the retail space continues to evolve, more brands are diversifying their marketing strategies, and clothing brand Forever 21 is riding the wave with a forward-looking rebrand that also revisits its roots. Forever 21 launched its first-ever brand campaign designed to emphasize where it got its start in Los Angeles and its evolution as a…
Adweek’s flagship television and streaming event returned for its third year, the first to be held in person since its launch during the pandemic. Not only was this the first live event for our Convergent TV series but it also marked Adweek’s return to fully in-person events. From April 26-28, marketers and industry professionals gathered…
MassMutual says, “Together we’re greater than one” in a spot timed to the Stanley Cup Playoffs.
The Devil doesn’t like the streaming TV show The Chosen, and he’s trying to let his followers know that through a smear campaign led by the Harmon Brothers. The campaign, “The Chosen is Not Good,” serves as a non-traditional promotion for the series, produced by Angel Studios, that chronicles the life of Jesus over seven…
On this week’s episode of Adweek Presents…, we are time warping back to October for Adweek’s Convergent TV Summit. During the event, we were honored to be joined by legendary writer and mega-producer Shonda Rhimes, who founded her own production company in 2005. She’s best known as the powerhouse behind acclaimed shows like Grey’s Anatomy,…
Samsung is teaming with pop star Charli XCX for its latest foray into the metaverse with a new Roblox game and concert experience. The activation tasks players with building and performing on their own custom stages with mini-games and messages from the singer interspersed throughout. It combines Samsung’s longstanding efforts to position its devices as…
One need do nothing more than look back at decade-old social media posts to observes just how much we’ve evolved over time. Sure, in doing so, we may confront some cringeworthy stuff (like our obsession with too-large JNCO jeans). But to be fair, our younger selves would likely be just as embarrassed if they could…
Discord’s desktop application allows users to quickly switch between up to five different accounts, rather than requiring them to log out and log back in each time they want to use a different account. For instance, if someone has a personal Discord account and an account they use for work, they can quickly switch between…
iHeartMedia and Procter & Gamble detailed the return of the third annual Can’t Cancel Pride celebration to showcase continued activism from the LGBTQ+ community and the issues it still faces today, with iHeart saying this year’s theme is “Proud AND Together.” Music artists like Anitta, Lizzo, Katy Perry and Sam Smith are scheduled to perform…
The Discord mobile application allows users to turn on a noise suppression feature that will automatically “suppress” background noises when a user is on a call. Our guide will show you how to turn on the noise suppression feature from within the Discord mobile app. Note: These screenshots were captured in the Discord app on…
Hotel chain’s CMO discusses new digital marketing tactics that are helping fill rooms during volatile times.
When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger…
The role of athletes as brand representatives experienced a range of dramatic changes in 2021. One of the most memorable examples of the changing nature of these paid partnerships happened last summer. That’s when Sweetgreen found itself ahead of a growing conversation about mental health and advertising that was playing out across gymnastics, soccer and,…
It wouldn’t be a day that ends in “y” without more drama surrounding Elon Musk’s pending $44 billion acquisition of Twitter, and the drama started early Friday, with a 5:44 a.m. ET tweet, to be exact. Musk tweeted, “Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than…
Measurement alternatives, shoppable ads and new streaming opportunities will be hot topics during the dog-and-pony shows.
Creating engaging and interactive programming across the fan experience is crucial for today’s mobile-first fan. Jim Norton, chief revenue officer of Flowcode, sat down with Fred Gaudelli, executive producer of NBC’s Sunday Night Football, during Adweek’s Convergent TV Summit to discuss the evolution of sports programming and what the future of fan engagement will look…
As the alcohol industry embraces e-commerce, Firstleaf seeks notice with a lighthearted approach.
After two WarnerMedia network chiefs lost their jobs earlier this week following a reorganization under the newly-merged Warner Bros. Discovery, several HBO Max executives are also exiting the company. Brad Wilson–U.S. GM and evp, global data, CRM and growth–is among several WarnerMedia streaming execs whose jobs were eliminated after JP Perrette, CEO and president, Warner…
Twitter slumped 20% in pre-market trading after Musk’s tweet.
Sales of electric vehicles (EVs) are increasing worldwide, particularly in Europe, but one of the biggest barriers to making the transition is a fear of running out of electricity and not being able to find a charging point. Having enough infrastructure is a real concern, with rising demand for EV charging in Europe expected to…
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