SiriusXM Media reached a deal this week with American political media company Crooked Media to be its exclusive advertising sales agent starting May and become a distributor of its video and audio content. This deal will also bring Crooked’s political podcasts like Pod Save America, Lovett or Leave It and Pod Save the World–hosted by…
The service would be Apple’s biggest push yet into automatically recurring sales.
Media.Monks teamed up with Meta on a special Women’s History Month halftime show in the metaverse during halftime of the live virtual reality broadcast of Sunday’s National Basketball Association matchup in which the Philadelphia 76ers visit the Phoenix Suns. Myla Unique Minor, assistant director of the NBA for Media.Monks, will interview two-time Women’s National Basketball…
Last week, Orlando hotel occupancy reached 54.3%–the highest rate since the pandemic began according to Visit Orlando. The upswing of spring break travelers (and thrill-seekers alike) is something that Xiomara Wiley and her team are not only excited for, but also prepared for in all new ways thanks to deep consumer listening, empathy, and agility….
The majority of Jane Hwang’s career has been spent at the multinational corporation, Mars, leading marketing efforts for iconic brands like Skittles and Dove (the chocolate bar) that have been around for generations. However, in her most important role to date, as the Global Portfolio VP for M&M’s, Hwang is thinking more about the cult…
In recent years, the globalized nature of digital marketplaces has sparked reasonable fears of social, creative and cultural homogeneity–a sort of mass standardization of what we purchase and how we do so. In large part due to the reach of social networks, trends rapidly expand from a single post to a global audience, and anyone…
New lenses from Snap will teach users to fingerspell.
For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of our series, these leaders celebrate some of the role models and industry leaders who guided them along their career journeys. We’re joined by Nancy Reyes, CEO of TBWAChiatDay New York; God-is…
Food and beverage brands have been experimenting with various flavor combinations in recent years, with mixed results. We’re here for Girl Scout cookie-flavored Dunkin’ iced coffees, but did the world really need the Aviation Gin Riblet? Pepsi and IHOP are hoping sweet-toothed drinkers will want the limited release Pepsi Maple Syrup Cola. The product “harmonizes”…
Some things like trusting your gut and allowing your passion to guide you can’t be taught in school. Not even at a prestigious ivy like Harvard, where CMO Anisha Raghavan received her MBA. What really played a major role in her career growth was her confidence in her skills and drive to succeed. Anisha, a…
Yesterday, Mar. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the journalism that appears on Facebook. The freeze cost publishers nearly millions of dollars in lost ad revenue, according to sources. The #WaitingOnZuck campaign, led by social cause consultancy…
The value of the metaverse to the creator economy is becoming clearer, providing deeply immersive experiences for fans while profiting creators in new ways.
Twitter named Robin Wheeler to the role of vice president of U.S. client solutions, succeeding Jean-Philippe Maheu, who was promoted to vp of global client solutions effective Jan. 1. Wheeler has been with Twitter for 10 years, most recently as head of its MoPub mobile monetization platform, which was sold to AppLovin last October. She…
Adding to a stack of creative brand collaborations, PepsiCo and IHOP have teamed up.
If you are wondering what Web3 and NFTs have to do with marketing, you are not alone. You may be asking yourself: Is it real or just another buzzword? Web3 is not a new concept–it has the support of entrepreneurs around the world who are trying to design and build the technologies and protocols that…
Twitter rolled out a significant update to its search functionality for direct messages, across Android, iOS and the web. Users had previously been able to search their DMs only for people’s names or the names of group chats, but they can now enter a specific keyword and surface results containing that keyword. We know you’ve…
An online campaign has begun through a group of Ukrainian media professionals, and in association with its Ministry of Culture and Information Policy, which aims to create and distribute informative content on the continued invasion of the country. Named “WAW: War Against War,” the campaign was established by around 300 Ukrainians with media backgrounds to…
ViacomCBS is releasing an adaptation of the Halo video game series on its Paramount+ streaming service on March 24 and the company has been building hype among fans and franchise newcomers with a massive marketing effort. “We knew we wanted to put together one of the biggest campaigns that we’d had for any single title…
Jeep Grand Cherokee wants you to head out into the “big, wild, raging, so-damn-beautiful-it-hurts world.”
Some entrepreneurs are inspired to create a business because they see where lots of money and attention are being spent, and they want in on the action. For Natalie White, though, the motivation to create footwear brand Moolah Kicks came from seeing first-hand one area where a large number of people were being denied both…
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