Hasta La Creative!

Em meio ao que só pode ser a maior crise da sua história, a Activision conseguiu ser vendida à Microsoft. As duas companhias anunciaram nesta terça-feira (18) o negócio, com o primeiro sendo vendido ao segundo pela bagatela de US$ 68,7 bilhões. O valor não apenas é o maior negócio da Microsoft nos games, mas …

Leia Por US$ 68,7 bilhões, Microsoft compra Activision na íntegra no B9.

With Samsung Electronics set to introduce a processer that could change the experience of mobile games, it has unveiled an action-packed campaign that immerses viewers in an all-new gaming world. Samsung says its Exynos 2200 mobile processer, which will be built into phones launching this year, will bring the kind of high-quality graphics and speed…

Spain is set to impose tighter regulations on cryptocurrency advertising, which will aim to ensure that all such messaging is “clear, balanced and fair,” as well as “non-misleading” in the future. With the crypto-sector lacking strict regulation, other countries including the U.K. have introduced measures to protect consumers from investing based on advertising messaging–despite their…

Em janeiro, a linha de produtos Natura Crer Para Ver, em parceria com o Instituto Natura, lança a campanha “Volta Pra Escola”. O objetivo principal é sensibilizar as Consultoras Natura, seus familiares e clientes sobre o papel social da escola e a importância do retorno às aulas presenciais, levantando a bandeira contra a evasão escolar. “As Consultoras Natura …

Leia Campanha da Natura mobiliza consultoras contra evasão escolar na íntegra no B9.

It’s safe to say different forms of TV make it hard for advertisers to keep track of who they’re reaching and where, especially when the inventory is scattered. To make some form of audience targeting easier for advertisers across TV ecosystems, Ampersand has extended its partnership with television provider Altice by becoming the exclusive seller…

Right now, arguably more than ever before, we are all acutely aware of hygiene habits and of keeping a distance from one another when poorly. One campaign which has begun in the U.K. was created to showcase just how easily germs are spread, by creating work that literally sneezes on its audience. “The Big Sneeze”…

Unilever has outlined why it has tabled three bids, with the latest at around $68 billion, for the Consumer Healthcare division of GlaxoSmithKline (GSK). Following an “extensive” review, the British owner of Ben & Jerry’s, PG Tips, Dove and Lipton Tea has decided that its strategic direction should be to “materially expand” its health, beauty…

The plant-based food category is on the rise, with the momentum it gained during the pandemic expected to continue into 2022. So much so that oat milk brand Oatly is calling the switch to a plant-based diet the “new normal”–a message it has chosen to convey through the medium of puppets. This week, Oatly launched…

Engaging consumers with creator-influenced experiences—enabled with commerce functionality—will help brands capture significant market share