Countless TV and film properties have leaned into the drama that can be found in day-to-day life, showing audiences that even the most idyllic suburban landscapes can hide sinister secrets beneath the surface. Yet, there is one familiar landscape in which the dramatic potential has remained thus far untapped: the inside of the refrigerator. On…
Microsoft cited the metaverse as a reason for buying Activision Blizzard for $68.7 billion. Let’s break down what that really means.
Thibodeaux is the first male athlete to work with the skincare brand and marks the latest influencer deal in wake of new NIL rules.
O governo do Reino Unido divulgou nesta terça-feira (18) a decisão de rever as leis referentes a publicidade no país em ordem de enquadrar as campanhas e ações voltadas a criptomoedas na regulação. De acordo com o anúncio oficial, o projeto visa trazer peças voltadas à “promoção de criptoativos” para o mesmo nível de publicidade …
Leia Reino Unido vai revisar leis de publicidade para enquadrar campanhas de criptomoedas na íntegra no B9.
O YouTube, plataforma de propriedade do Google, anunciou nesta terça-feira (18) que está encerrando sua equipe de produção de conteúdos originais, o YouTube Originals. Segundo a Variety, uma notícia de que Susanne Daniels, chefe global de conteúdo original do YouTube, deixaria a empresa em março deste ano começou a circular e logo foi confirmada. A …
Leia YouTube Originals chega ao fim após seis anos na íntegra no B9.
Pet supply canadian store Mondou ran an ad on December 31st, 2021, to wish everyone a happy new year. The humorous ad captures the pleasure of getting together, even if we’ve had to adapt with new habits and customs after another unusual year. Yet it’s clear that some habits never change regardless.
The PGA Tour and Twitter will continue to hit the links together following a renewal of their existing content agreement. The golf circuit will continue to provide real-time highlights on each day of official PGA Tour tournaments, as well as branded and player-specific highlights and weekly Twitter Moments recapping tournament play, all of which are…
Twitter is expanding its test of enabling people to report misinformation on its platform to Brazil, the Philippines and Spain. The social network kicked off the test last August in Australia, South Korea and the U.S. We’re testing a feature for you to report Tweets that seem misleading – as you see them. Starting today,…
YouTube is scaling down YouTube Originals, which was first created in 2016. The Google-owned company said today that moving forward, it will only be funding originals that are part of its Black Voices and YouTube Kids funds. As part of that strategy shift, Susanne Daniels, global head of original content, has resigned after nearly seven…
In the lawsuit, Michelle Gotthelf said that the tabloid’s longtime top editor, Col Allan, retaliated against her after she turned down a sexual proposition.
The U.K. Treasury plans to regulate crypto advertising like other financial products.
O QuintoAndar apresenta hoje, 18/01, um novo posicionamento de marca e nova identidade visual. A reformulação busca refletir a evolução da empresa, que quer cuidar da moradia com o nível de importância que ela realmente merece. Contribuindo, assim, para que seus clientes morem melhor. Esse movimento vai orientar a atuação da companhia no mercado e seus …
Leia QuintoAndar apresenta reformulação da marca e novo posicionamento na íntegra no B9.
O Google Assistant conta com vários tipos de som ambiente, incluindo o de ruído branco, que pode ajudar a bloquear barulhos externos e deixar o momento de dormir ou estudar mais agradável. No entanto, a empresa aparentemente mudou esse som na última semana, e muitos usuários estão insatisfeitos com a atualização, como mostra o 9to5Google. A mudança foi …
Leia Google Assistant muda o som de ruído branco e deixa usuários insatisfeitos na íntegra no B9.
Motor sport Formula 1’s marketing chief Ellie Norman is leaving the organization after four-and-a-half years. Norman joined the organization following the acquisition of the sport by Liberty Media in 2017 from Virgin Media. Norman started as the sports director of marketing before being promoted the following year to director of marketing communications. She will leave…
IPG Mediabrands has elevated Lynn Lewis to the position of Global CMO; at the same time, its subsidiary, Universal McCann (UM) has named W. Joe DeMiero as Lewis’ successor in her previous role as UM’s U.S. CEO. Both appointments are effective today. DeMiero reports to UM Global CEO Eileen Kiernan and will focus on driving…
This morning, Microsoft announced it’s acquiring gaming giant Activision Blizzard for $68.7 billion. The deal is aimed at boosting two major aspects of the tech giant’s business: growing subscriptions to build greater dominance for its Xbox gaming system and being viewed as a serious player in the development of the metaverse. The purchase of the…
Spanish soccer league LaLiga kicked off a new Facebook Fantasy Games entry over this past weekend: LaLiga 3 to Win. Facebook Fantasy Games debuted last September, and they are available free-of-charge via the social network’s flagship Android and iOS applications. The games enable players to take on their friends and other users and make predictions…
It’s been 23 years since the 1990s officially ended, but marketers can’t seem to move past the decade of Friends, grunge and JNCO jeans. On this week’s episode, Adweek CPG reporter Paul Hiebert joins David and Shannon to talk about why ’90s nostalgia is such a potent marketing force. Stream the new episode below, listen…
For Fox, the first half of the TV season went very much according to plan: the broadcaster won the fall in the adults 18-49 category for the third consecutive year. But 2022 has been a different story. Last Wednesday, Fox postponed its country music drama Monarch–its premier midseason freshman show, which had been scheduled to…
Jan. 17, 2022 would’ve marked Betty White’s 100th birthday. Even though we lost her on the eve of the new year, we will continue to celebrate her legacy as a great brand steward for a cultural phenomenon that’s resonated for nearly 40 years and will likely continue to do so for generations to come: The…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
