Hasta La Creative!

Comscore is looking to capitalize on the industry’s measurement upheaval by rolling out its own new unified measurement platform– providing a comprehensive and deduplicated cross-platform view of media consumption–that rivals Nielsen’s upcoming Nielsen One offering. Top line Comscore Everywhere will be commercially available this year in phases, starting with the live product Comscore Campaign Ratings….

The new NBCUnified platform touts more than 150 million individual consumer-level data points.

Goodby Silverstein & Partners’ latest campaign for Courageous Conversation Global Foundation uses thought-provoking T-shirts to ask what if the rioters from last January were Black

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The challenge Community has always been core to the human experience–we crave interaction, connection and belonging with those around us. But the ways and reasons we seek out connection have evolved in recent years. The pandemic has ushered in a reevaluation of so many defining behaviors. As such, we’re seeing a new paradigm emerge, a…

KFC found out its customers would flock to a meatless version of its iconic fried chicken in 2019 when massive crowds bought out a week’s worth of plant-based nuggets in five hours during a summer test run in Atlanta. Now the 70-year-old brand has announced a national rollout of the chicken-free product, created with Beyond…

Starting in Canada, the AB InBev brand takes aim at the burgeoning zero alcohol market.

Arkansas and Missouri have a common border, which the University of Arkansas notes has a history of “disputed demarcations.” These historical disputes turned modern-day competition eventually spurred a college football game known as the Battle Line Rivalry between the University of Arkansas and the University of Missouri. In addition to bragging rights, the winning team…

As many adopt healthier eating habits for the new year, healthy snack brand SkinnyPop is reminding people to not only indulge in its popcorn, but to do so while continuing to stay home. As part of a new campaign, SkinnyPop released “Whole Bag Kinda Night,” a 60-second music video that the brand says was influenced…