American shoppers are more diverse than ever before. Recent figures from the Census Bureau show the probability of randomly selecting two U.S. residents who belong to different racial or ethnic groups increased from 54.9% in 2010 to 61.1% in 2020. Companies, naturally, are making efforts to reach the growing number of minority consumers living in…
Streaming rivals Amazon and Netflix are burying the hatchet–at least temporarily–for a common goal: convincing consumers to watch Netflix on Amazon’s Fire TV. To that end, Fire TV has activated Netflix’s new “play something” feature, which the streaming service rolled out earlier this year. Beginning today, Fire TV customers across the U.S. and Canada can…
The pandemic changed how Americans shop for food, with 2020 proving to be a record year for home cooking. This has propelled grocery delivery from a relatively niche market to a reliable standby for many. With that in mind, Instacart is debuting its first brand campaign, “How Homemade Is Made.” Ahead of the biggest food…
In January 2017, Wendy’s revolutionized brand twitter by turning their Twitter fingers into trigger fingers. A social media manager hit gold that day when the brand chose to respond to a Twitter user who, as Wendy’s playfully accused, “had forgotten refrigerators existed.” Now there are a few important things to note here. First, Wendy’s didn’t…
Twitter Blue, Twitter’s optional subscription plan, provides access to exclusive features, like the ability to undo tweets for a short amount of time after they’ve been sent. Twitter Blue also gives subscribers access to a Reader feature, which makes tweet threads easier to read. When viewing a thread in Reader, the data for each tweet…
Instagram added a voice effects feature to Reels, which allows users to change the sound of the audio and/or voiceover in their Reels. Our guide will show you how to use voice effects in Instagram Reels. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve recorded or uploaded a…
Athletic apparel outfits Champs Sports and Eastbay are doing their best Gotenks from Dragonball Z impression by fusing together as one entity. Champs Sports x Eastbay, as the combo is now known, will operate under the Foot Locker umbrella as part of the retailer’s larger goal of appealing to Gen Z athletes. Guy Harkless is…
Personalized video messaging platform Cameo detailed its revamped charitable program and feature set, Cameo Cares, crafted through its partnership with donation platform Pledge. Cameo said that since its debut in 2017, it has helped facilitate fundraising campaigns for nearly 300 worthy causes and nonprofits, including Backline, Choose Love, Gotcha4Life Foundation, The Jed Foundation, National Alliance…
Parenting is anything but easy, yet advertising for child-related products and services has traditionally leaned into love and serenity. With millennial parents preferring realism in depictions of child rearing, advertisers are taking note and getting creative. Keeping the messiness of parenting in mind, leading diaper-subscription plan Hello Bello is embracing the chaotic side of things…
Twitter continued to bolster its Twitter Blue subscription option with Monday’s acquisition of Threader, an application that enabled people to compile and organize their Twitter threads, as well as save their favorites. Terms of the transaction were not disclosed. The Threader app will shut down Dec. 15, and co-founder Marie Denis will join the social…
When you’re browsing a bookstore or flipping through a magazine, chances are one of the first things that grabs your attention is the title. The same is true when people are searching online for relevant websites. One of the best ways to get new customers or clients is for your website to show up high…
Edelman, the world’s largest public relations agency, will review its operations and client roster to align with a new sustainability strategy. The announcement comes after the conclusion of COP26, the United Nations summit on climate change in Glasgow. It also arrives on the heels of a campaign that targeted Edelman for its PR work on…
After another eventful year, Christmas is finally here. This year, just like the Great British public, BBH’s festive campaign for Tesco is determined to celebrate – no matter what.
Backed by a rousing soundtrack, Queen’s “Don’t stop me now,” the film celebrates the nation’s spirit of joyful defiance and determination to have a good Christmas this year no matter what happens. Whether it’s a broken down car, covid travel restrictions, or a stubborn Elf, this Christmas… nothing’s stopping us.
O2 has today launched ‘We’re better, connected,’ the new Christmas campaign designed to promote the UK wide rollout of the National Databank, launched by Virgin Media O2 and Good Things Foundation to help tackle data poverty. O2 worked with UK agency of record, VCCP London, to mastermind a new integrated Christmas campaign which will see mobile data donated to those in need this festive season.
For the first time ever, for ‘We’re better, connected,’ O2 has created a loveable Bubl army of reliable and loyal robots on an important mission this Christmas: to connect people across the country. Virgin Media O2 and Good Things Foundation are today rolling out the National Databank across the UK, as O2 pledges to donate even more free mobile data to those who need it. The company has pledged to gift 10GB of O2 data to the National Databank with every plan purchased between 1 November and 31 January and the launch is in response to the data crisis that sees 1.5 million homes in the UK currently without internet access.
To support the government’s priority for 2021/22; to ‘Build Back Greener’ and reach net zero emissions by 2050, NS&I have launched Green Savings Bonds, giving UK savers the opportunity to put their money towards environmentally sustainable projects with the aim of creating a greener, cleaner, and more sustainable future.
Netflix has found a formula when it comes to promoting its content in Europe through experiences and stunts that capture media attention and drive word of mouth. With the release of The Harder They Fall earlier in November, the company opened an open-air museum in Paris to celebrate notable Black historical figures. The Jeymes Samuel-directed,…
Reese’s made a really big peanut butter cup for Thanksgiving: 9 inches in diameter, the pie-size product is 3.4 pounds of chocolate and peanut butter. Might have to lay off the cranberry sauce to make room for a slice. According to Reese’s, which is owned by the Hershey Company, this is the largest peanut butter…
Last year’s holiday season featured smaller tables, less food and minimal accoutrements that typically accompany large celebrations as many people avoided gathering indoors and in large groups because of the pandemic. And while this year’s holidays won’t be as pared down thanks to the Covid-19 vaccines, they’ll still remain modest, according to a new Adweek-Morning…
Publicis Groupe has promoted Magnus Djaba to global chief client officer, a newly created position which will see him tasked with coordinating the access to the group’s services across its customer base. Previously global president for Saatchi & Saatchi, Djaba will now take on his new responsibilities which will encompass client entry to Publicis Groupe…
Saturday Night Live took aim at tone-deaf marketing during Saturday’s show with a sketch that celebrated the 2021 Audacity in Advertising Awards, skewering brands like Facebook, BP and Amazon. The faux ceremony was hosted by Jake from State Farm (played by host Jonathan Majors; the real pitchman had appeared in an actual State Farm ad…
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