As traditional Christmas stories go, Santa Claus is married to Mrs. Claus, who takes care of their house in the North Pole while her husband delivers toys to children around the world. But what if there is no Mrs. Claus, because Santa is actually gay?
A campaign by Finesse and Sancho BBDO that invites Colombians to put an end to all types of violence against women
Every 25th of November, women around the world unite their voices to fight against gender violence. This year Finesse -a brand in Alpina’s portfolio that empowers and inspires women- by the hand of Sancho BBDO, decided to join their voices by creating a campaign in which for the first time in the history of the brand they decided to remove some letters from their name to invite the whole country to put an end (FIN) to all types of violence that can occur and that today seem invisible: psychological, economic, sexual, emotional and of course, verbal violence. For a day Finesse was called Fin, which in Spanish translates The End.
In the campaign women where invited to submit their messages to end gender violence through social media. And then the extraordinary happened: 9 artists decided to join the campaign by illustrating the messages submitted by our community.
WPP has acquired British technology company Cloud Commerce Group (CCG) to enhance its commerce credentials for clients. The ecommerce business CCG aims to help brands market, sell and deliver to customers working with marketplaces including Amazon, Wayfair, Etsy and Ebay, while also supporting hundreds of retailers and wholesalers across Europe through its software integration. It…
Bolmen is a picturesque lake in Sweden, where visitors can explore an unspoiled natural environment in a canoe, hike down trails or pick berries. But it is also the name of a toilet brush sold by Ikea. When Visit Sweden was planning its latest tourism campaign, it realized that many Swedish names of popular Ikea…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column from Reddit’s Timo Pelz examines two case studies where brands converted online community engagement into successful campaigns and product launches. Below, in his own words, he says virtual spaces…
Creative B2B award reflects the growth of the category during the pandemic.
A FIFA começou a testar um novo sistema de detecção de impedimento que deve usar tecnologia de inteligência artificial para facilitar o processo de identificar jogadores que estejam atacando à frente da defesa na recepção da bola. O procedimento é batizado de “tecnologia de impedimento semi-automático” e envolve o uso de câmeras no topo dos …
Leia FIFA testa sistema de detecção de impedimento via inteligência artificial na íntegra no B9.
“Put me back in Coach, I’m fine” Concussions go largely undiagnosed and can have detrimental effects on athletes.
Just like Serena Williams, DIRECTV STREAM is The One. Get Your TV Together with the best of live TV and On Demand, and see how deep the entertainment rabbit hole goes.
Halo Infinite is the latest installment of the blockbuster Halo franchise and is a sci-fi action/adventure game developed by 343 Studios for the Xbox Series X|S,, Xbox One, and PC. The game is considered a “spiritual reboot” and signals the return of the iconic hero the Master Chief.
Recently, the heroes we love to watch in pop culture seem a lot like us: they’re brooding anti-heroes mired down by self-doubt and personal demons. But in a time where we love to bring heroes down to our level, the Master Chief remains an ideal. He’s the hero we all wish we could become. And unlike those other heroes, we can. All we have to do is pick up the controller.
Restaurants, grocers and retailers of all kinds this year have been dealing with a scarcity of products in the supply chain due to a lack of everything from labor to shipping containers and air-freight capacity. These ripple effects, of course, are rooted in the pandemic, which has hiked food prices for eateries and grocery shoppers…
Consumers have grown more concerned in recent years about online privacy and being tracked online. With the death of the third party cookie delayed, those fears look no closer to being allayed, which is why the United Nations Educational, Scientific and Cultural Organization (UNESCO) has introduced an artificial intelligence (AI) powered tool to help fight…
Para celebrar os encontros de fim de ano, a Pizza Hut lança uma caixa especial com um jogo interativo que une ambiente virtual e físico, podendo ser jogado sozinho ou em grupo de até 6 pessoas (acima dos 16 anos). Chamado Pizza Pursuit, o game traz um quiz envolvendo diversos temas, como esporte, lazer, artes, …
Leia Pizza Hut lança caixa com jogo interativo que une espaço físico e virtual na íntegra no B9.
Pensando nas pessoas que não sabem fotografar ou precisam de um apoio emocional para lidar com tantas técnicas e botões de um câmera profissional, a Canon lançou o Canon Bear, um urso de pelúcia fofinho para servir de companhia. O brinquedo colecionável chega com seu próprio kit em miniatura, uma réplica da Canon 5D Mark …
Leia Canon apresenta urso de pelúcia como seu fotógrafo oficial na íntegra no B9.
Em parceria com o canal do YouTube Acelerados, a Volkswagen lança o “TSI CUP”, projeto que transita entre o mundo virtual e o mundo real. A iniciativa foi desenvolvida pela AlmapBBDO e visa engajar o público gamer, assim como fortalecer a marca nos campos da tecnologia, inovação e performance. O “TSI CUP” começa nas telas, com os participantes marcando …
Leia “TSI CUP”: Volkswagen lança competição de velocidade em pistas virtuais e reais na íntegra no B9.
Susan Epstein joined Meta’s civil rights team as associate general counsel for civil rights in technology. Most recently, Epstein taught software engineering and algorithmic decision-making at Stanford University’s Computer Science Department and a civil rights seminar focused on education law at the University of Chicago. Prior to that, she worked with organizations including the artificial…
Two mission-oriented publishing groups have joined forces to help channel more advertising revenue into Black-owned media companies. Group Black, a collective and accelerator for Black-owned media, announced Tuesday that it is partnering with She Media, a multifaceted Penske Media property that helps support and monetize more than 5,000 primarily women-owned independent publishers. The Group Black…
If you’re engaged in brand building, you’ve probably wrestled with the selection of metrics to measure advertising’s impact on your objectives. Most marketers choose brand awareness to broadly measure effectiveness, but mental availability is another important metric that should be considered. Mental availability is the propensity of a brand being noticed or coming to mind…
It begins as a sweeping love story. During an idyllic summer on a Greek beach, a couple fall in love, with the man passionately declaring, “I want you to be mine. Only mine.” But as time passes and the couple grow closer, the story takes a dark turn as his treatment of her grows increasingly…
Agency group MSQ has acquired international design firm Elmwood in a seven-figure deal that will see it merge with the group’s Holmes & Marchant to create a new global design agency model. The acquisition of Elmwood, which employs around 200 people across its offices in London, New York and Singapore, has been supported through private…
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