Sep
22
FCB names Vita Harris global chief strategy officer
Posted in: UncategorizedThe position was held by Nigel Jones, who will take on a chairman role.
Sep
22
Succession Will ‘Pick Up the Pieces’ From Season 2 Finale in Covid-Delayed Return
Posted in: UncategorizedSuccession fans have been waiting more than two years to find out what will happen following the explosive, family-rift-making press conference featuring slighted second son Kendall Roy that capped off Season 2 and spurred months of fan discussion and theorizing. Luckily for viewers, they will soon have answers when the pandemic-delayed Season 3 premieres on…
Sep
22
How Purpose-Driven Marketing Can Reignite Brand Connection
Posted in: UncategorizedThe seismic shock of 2020 brought brand authenticity–a trend that was already gaining ground–to the forefront. Today, there are more opportunities than ever for marketers to deepen their relationships with consumers and meet their evolving needs. Some examples are through various means of connection, like promoting civil rights and racial equality, sustainability and mental health…
Sep
22
KFC Has Put Its U.S. Creative and Media Accounts in Review
Posted in: UncategorizedYum! Brands is re-evaluating its creative and media business with Wieden+Kennedy for its fast food chain KFC. “We have informed W+K Portland that we are putting the KFC U.S. creative and media business up for review,” a spokesperson for Yum! Brands told Adweek in an email. “Since 2015, W+K has been a valuable part of…
Sep
22
Hayden5 RISE & Video Consortium Announce Ifeyinwa Arinze As 2021 Gear Grant Winner
Posted in: Uncategorized
Sep
22
“Fortnite” só volta à App Store quando sair veredito definitivo do processo entre Apple e Epic Games
Posted in: Uncategorized
O caso judicial entre a Apple e a Epic Games sobre o futuro do mercado de aplicativos ganhou um veredito há duas semanas, mas ainda vai demorar para que “Fortnite” retorne à App Store. A notícia vem do CEO da Epic, Tim Sweeney, que em seu perfil no Twitter revelou uma troca de e-mails entre …
Leia “Fortnite” só volta à App Store quando sair veredito definitivo do processo entre Apple e Epic Games na íntegra no B9.
Sep
22
Heinz lança rótulo plantável para consumidores produzirem os próprios tomates
Posted in: Uncategorized
A fim evidenciar o principal ingrediente e diferencial do ketchup Heinz, a marca convida os consumidores a plantarem tomates em casa com um rótulo de ketchup com Heinz Seeds, sementes dos tomates Heinz. A ação faz parte da campanha “Primeiro Tomate”, desenvolvida pela Agência Africa. A marca quer mostrar que a qualidade do seu produto …
Leia Heinz lança rótulo plantável para consumidores produzirem os próprios tomates na íntegra no B9.
Sep
22
Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos
Posted in: UncategorizedAlbertsons Companies is the latest retailer to experiment with shoppable video through a new partnership with startup Firework. The grocery giant, which also owns Safeway and Jewel-Osco, will use the platform to create and curate TikTok-like short-form and livestream videos that will be hosted across Albertsons brand websites and apps. The partnership is the latest…
Sep
22
How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall
Posted in: UncategorizedDespite the fact it is the largest jewelry retailer in the U.S. and the largest diamond purveyor in the world, Signet is not a household name like its smaller domestic rival Tiffany & Co. But consumers are likely familiar with one of its many brands, perhaps because they’ve heard taglines like, “Every kiss begins with…
Sep
22
160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture
Posted in: UncategorizedWhen Vin Diesel wore a leather skirt at the MTV Europe Music Awards in 2003, news outlets were quick to justify his ensemble as a cultural nod to Scottish kilt fashion. According to Jeanne Yang, a creator and producer at entertainment company Anonymous Content, this outfit choice would not need to come with a justification…
Sep
22
Young Adults Give Tough Love to Unvaccinated Friends and Family in Ad Council’s Emotional PSA
Posted in: UncategorizedNew research from the Ad Council shows that one in five young adults are unsure about getting a Covid-19 vaccine and the same percentage of parents of kids ages 12-17 haven’t yet decided if they want to vaccinate their kids against the disease. A new campaign running as part of the Ad Council and Covid…
Sep
22
Watch the newest commercials from Kohler, Stitch Fix, Prada and more
Posted in: UncategorizedKohler wants you to “Be bold, be original, be you”—and “make a lasting expression.”
Sep
22
How the Media Repeated ‘Missing White Woman Syndrome’ in Petito Case
Posted in: UncategorizedMajor outlets have highlighted the case of Gabrielle Petito while often ignoring stories about women of color who go missing.
Sep
22
Instagram: How to Hide a Suggested Post From Your Feed
Posted in: UncategorizedAfter Instagram users reach the end of new content from the accounts they follow on their home feed, the Instagram application will show them suggested posts from users they may be interested in. If you ever come across a suggested post you’re not interested in seeing, you can hide it from your feed. This will…
Sep
22
Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising
Posted in: UncategorizedAn arm of climate crisis advocacy group Extinction Rebellion is waging a protest campaign against fruit drinks brand Innocent and its agency Mother. The group says the Coca-Cola-owned beverage brand has been “greenwashing” through an animated musical ad campaign called “Little Drinks, Big Dreams.” Having staged a number of protests against the brand already in…
Sep
22
5 Advertising Secrets Direct From Amazon
Posted in: UncategorizedAmazon CEO Jeff Bezos may no longer be the richest person in the world, but the ecommerce platform remains one of the most powerful companies in existence. Its reach stretches far beyond commerce and into cloud computing, health care, logistics and technology, to name a few additional business sectors. Advertising a brand of this scope…
Sep
22
Financial Success Is Not Enough for Latinx-Founded Companies
Posted in: UncategorizedThis article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. I immigrated from Nicaragua to Florida at age 17. As a teenager in a new country, I naturally sought out role models. But there weren’t any business leaders, elected officials…
Sep
22
Google's new advertiser pages will show all the ads running from a brand
Posted in: UncategorizedThe search giant is disclosing more information about campaigns from all advertisers in transparency bid.
Sep
22
Twitch vai parar de remover músicas de transmissões passadas, mas segue retirando das novas
Posted in: Uncategorized
A Twitch divulgou na última terça-feira (21) um acordo firmado com a National Music Publishers’ Association para o uso de músicas licenciadas na plataforma de transmissão, mas o negócio ainda não diz respeito à permissão de faixas na rede social. Pelo menos por enquanto, o único movimento feito pela companhia da Amazon foi de garantir …
Leia Twitch vai parar de remover músicas de transmissões passadas, mas segue retirando das novas na íntegra no B9.
Sep
22
WPP Continues Global Office Consolidation With New Hub in Milan
Posted in: UncategorizedWPP has continued its move of reducing office space and consolidating agencies and employees into fewer sites, this time with a new hub in Milan. The WPP Milan Campus will house 35 agencies and 2,000 employees at a single location, whereas previously the agencies were spread out across nine different sites. The hub spans a…
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