One site will focus on pickup trucks. The other will feature twin battery plants. More than 11,000 jobs are expected to be created under a $11.4 billion project designed to make Ford an EV leader.
Is laundry an evenly shared chore in your home? In Brazil, a recent study found 93% of women are responsible for their family’s laundry, with only 56% saying their partners regularly help with the cleaning and folding. To bring more attention to how unevenly the burden of household chores fall on women, Whirlpool’s Brastemp brand…
For those who weren’t around for it, the first few minutes of 2000 were really scary. Throughout the late ’90s, doomsday prophets had been warning that computer programs the world over would go haywire at the stroke of midnight, as most time coding assumed that “19” preceded the year. Times Square would go dark. Planes…
The planet is in trouble, and it’s pretty obvious who’s to blame. “We are meant to be the more intelligent species, [yet] we’re producing a hell of a lot of waste in a way nature never does,” said Oliver Dudok van Heel, head of client sustainability and environment at international law firm Freshfields Bruckhaus Deringer….
When agency veteran Eva McCloskey graduated from high school, she skipped college and went straight to a corporate job. And after rising through the ranks of the insurance world, she landed at creative agency Barbarian as one of its first employees. Once considered untraditional, her path is becoming more common, thanks in part to 14…
Brittany Bosco’s many talents make it hard to categorize the multidisciplinary artist. In the past five years, she launched her own creative shop and record label, released two albums and led branding work for Facebook, Instagram, HBO and Snap. At its core, her non-agency Slug Global is more of an art collective: It’s a passion-driven,…
Facebook will invest $50 million over two years in the XR Programs and Research Fund, earmarked for programs and external research related to responsible development of the metaverse. The social network said it will collaborate with academic institutions, civil rights groups, governments, industry partners and nonprofits, and its initial partners in the effort include: Africa…
What will the future of advertising look like? The industry will continue to form and re-form as it always has. The test of who’s getting it right at any given time should be creative effectiveness, not cost “effectiveness.” Advertising itself may change in terms of how it looks and sounds and where it appears. But…
Whether it’s tricking out your home office or preparing a meal for that special someone, Best Buy home experts are there to help in-store, online and at home. That’s the promise made in two new spots from the consumer electronics retailer, which began airing Sept. 26 and help kick off the brand’s busiest season of…
Settle in and get ready to rewatch–several times, at least–this French telecom ad, which starts with a meet cute, love-at-first-sight encounter and goes on to track major moments in the life of the couple and their growing family, all threaded together with a single fumbled smartphone. For its client Bouygues Telecom, creative agency BETC has…
Good invoice management means creating a strategy for generating, sending and tracking invoices to improve cash flow, ease accounting woes and save time.
Susan Wojcicki says YouTube works with a panel of experts and looks at third-party research.
A fim de se aproximar do público jovem, o Centro de Valorização da Vida (CVV) criou o projeto “Life Gamers” em parceria com grandes equipes de eSports do Brasil, através de um programa que capacita os jogadores (profissionais e casuais) a perceber sinais em quem precisa de ajuda. Segundo relatório da Organização Mundial da Saúde, o suicídio …
Leia CVV cria primeira equipe de eSports para perceber sinais em gamers que precisam de ajuda na íntegra no B9.
Hello Monday, the LinkedIn podcast hosted by senior editor at large Jessi Hempel, kicked off a four-part series devoted to creators Monday (Sept. 27). LinkedIn news editor Michaela Greer will be Hempel’s guest host, and they will discuss ways that creatives are using social media platforms and other tools to start, grow and scale their…
Do Toyota and Lexus still hold their traditional end-of-year sell-offs if their dealers have no inventory?
Nesta segunda-feira, 27/09, a chefe de operações do TikTok, Vanessa Pappas, publicou um vídeo com uma mensagem especial de agradecimento aos usuários da plataforma, celebrando que a rede social ultrapassou 1 bilhão de usuários mensais ativos. O número é notável, especialmente se considerarmos que o TikTok, pertencente à ByteDance, nasceu em agosto de 2018. De …
Leia TikTok informa que ultrapassou 1 bilhão de usuários mensais na íntegra no B9.
Enquanto lida com os desdobramentos de mais uma crise em torno da relação de suas plataformas com a saúde mental dos usuários, o Facebook se prepara para dobrar a aposta nas trocas online que promove com o metaverso, aparentemente sua proposta final com a realidade virtual. Para tornar isso possível é preciso dinheiro, porém, e …
Leia Facebook vai investir US$ 50 milhões na construção “responsável” do “metaverso” na íntegra no B9.
Long before it was widespread, Ben & Jerry’s was at the forefront of social responsibility. For the iconic ice cream makers, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena. McCarthy…
It was a milestone Monday for TikTok, as the video creation platform revealed that it has surpassed 1 billion monthly active users. TikTok said in a blog post Monday, “TikTok has become a beloved part of life for people around the world because of the creativity and authenticity of our creators. Our global community is…
Experimentar os benefícios de passar um período vivendo em regiões montanhosas como forma de combater o estresse é a proposta do “Experimento da Montanha”, idealizado pela Patagonia, cervejaria argentina entusiasta desse movimento de reconexão com a natureza das montanhas. Com participação da filósofa Viviane Mosé, o experimento convidou três pessoas com altos níveis de ansiedade …
Leia Cerveja Patagonia faz experimento social nas montanhas para redução do estresse na íntegra no B9.
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