See Coke's new ‘Real Magic’ global campaign
Posted in: UncategorizedThe soda brand makes use of gamers in the first ad of its new marketing approach meant to appeal to Gen Z.
The soda brand makes use of gamers in the first ad of its new marketing approach meant to appeal to Gen Z.
Promises new ways for advertisers to play in the viral video craze and pay creators.
Em mais um movimento drástico de mudança no direcionamento de sua programação, a Globo resolveu encerrar os trabalhos de “Malhação”, sua novela mais longeva. A informação vem da coluna de Patricia Kogut no O Globo, que reporta que a emissora deu a notícia na última terça-feira (28) às equipes de produção envolvidas – incluindo aí …
Leia Globo cancela “Malhação” e vai reformular programação da tarde na íntegra no B9.
The business analysis publisher Quartz announced the launch of its newest podcast on Wednesday, a free, weekly product called Obsession that will premiere Oct. 12. Based both on its signature Obsession newsletter and the Quartz habit of structuring its content into verticals called Obsessions, the 20-minute podcast will explore one object or idea, such as…
To the aspiring children of immigrants out there working at the local family business, your hard work could be setting the stage for a beautiful success story. Take self-made millionaire beauty mogul Toni Ko as a leading example. Ko came here from Korea at the age of 13. Growing up working at her parents’ retail…
An Astrology chat theme was released in the Messenger From Facebook and Instagram applications, which allows users to add planets, stars and constellations to their chat backgrounds. Our guide will show you how to use the Astrology theme in the Instagram app. Note: These screenshots were captured in the Instagram app on iOS. Step 1:…
Discord introduced a Text-to-Speech speed slider that allows users to manage the speed at which text is read to them. By default, this speed slider is set to 1.0, but users can make the speech faster or slower, depending on their preference. Our guide will show you how to change your Text-to-Speech rate within the…
‘Milestone’ ad push from R/GA focuses on capturing the hearts of holiday shoppers.
A Amaro esta semana anunciou uma nova expansão com foco no público infantil. Batizada de “Kids”, o novo segmento da empresa deve contemplar itens de moda e casa a aqueles dedicados ao cuidado de meninos e meninas entre 0 e 8 anos de idade, com o lançamento já trazendo mais de 1.500 produtos dedicados à …
Leia Amaro lança categoria infantil com produtos de moda, casa e cuidado dos pequenos na íntegra no B9.
Para inspirar as mulheres a partir de histórias reais e ajudar na escolha do top esportivo ideal para o seu corpo, a Nike preparou um hub de conteúdo especial na loja Nike.com, com a participação de Rafa Brites (apresentadora), Nicolle Merhy (gamer), Bia Ferreira (boxeadora), Alice Yuri (corredora), Mayara Rosa (dançarina do grupo Turmalinas Negras), Letticia Munniz …
Leia Campanha da Nike reforça importância do top ideal para diferentes mulheres na íntegra no B9.
Authentic and sustainable relationships create impactful work. In doing this, brands keep in mind the importance of inclusivity, diversity and change. Claudia Romo Edelman, founder of We Are All Human, and Gonzalo Del Fa, president of GroupM Multicultural, joined Brandweek to discuss initiatives their companies are taking to support and prioritize diversity-centered businesses and how…
The race for scale among identity providers is on as the internet’s major platforms gradually pull the chord on the digital media sector’s historic means of online ad targeting. And with the countdown to 2023, the year Google will pull support for third-party cookies, firmly underway some are having to get creative to help spur…
The summer of swag is bleeding over into the fall, with A&W recently launching a line of pricey, bespoke items to celebrate “cheddar weather” and Arby’s announcing a new set of cozy sweatsuits for cooler temperatures. And now it’s Oscar Mayer’s turn, with the introduction of its first apparel line, a “Street Meat Capsule Collection”…
Yelp created a single space for its front-of-house products and features for restaurants such as Kiosk, online brand building, reservations, table management, takeout and Waitlist with Wednesday’s debut of Yelp Guest Manager. Yelp for Restaurants vice president of product Anthony Cross said in a blog post Wednesday, “This year, we’ve seen diners return to restaurants…
“Metaverse” is a word that’s hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, Snow Crash, to describe a world similar to that which was later popularized in Ernest Cline’s 2011 book, Ready Player One, which was adapted into a…
Kinsa temperature and symptom data help Reckitt brand spot outbreaks early in unpredictable ‘multi-demic’ world.
When done right, personalization is about treating each customer differently, gently suggesting suitable products and offers based on collected data. Personalization is about the person, not about products or channels. At its core, personalization must remain customer-centric. This is true, even while marketers are constantly bound by specific long- and short-term departmental goals. It really…
“The Problem With Jon Stewart” will examine social issues through the personal stories of those most affected. “It feels more cathartic than just yelling at the screen,” he said.
Influencer marketers weigh in on up-and-coming creators from Instagram, TikTok, and YouTube.