Key Insight: Price becomes a bigger factor in the decision-making process during an economic recession. CPG favorites from Campbell’s soup to Charmin toilet paper have seen a sales surge during the pandemic as Americans spend more time in their kitchens and bathrooms. Despite all the talk of shoppers seeking comfort and stability in major household…
Like many young people, Oli Marlow Thomas initially dreamed of being a police officer, not a founder. The difference is that Marlow Thomas, while short on regrets, held onto his dream longer than many. In 2009, when Marlow Thomas left university, he remained desperate to join the police and soon enrolled in a fast-track scheme…
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy […]
The post Bee-Two-Bee Is In Need of Some New Buzzy Buzz appeared first on Adpulp.
The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $71.3 billion purchase of 21st Century Fox, to mobile and location ad-tech company Gimbal. Gimbal is buying TrueX to cash in on the connected TV boon, which has accelerated during the coronavirus pandemic as people stream more content…
A violência doméstica cresceu muito durante a quarentena. Por isso, o Instituto Avon, Uber e Wieden+Kennedy uniram forças e criaram, em abril, um chatbot para orientar e ajudar as mulheres que estão sesentindo ameaçadas dentro do próprio lar. A nova fase de divulgação conta agora com um time de mais de 2.900 influenciadoras, lideradas por …
O post Uber e Instituto Avon lançam filtro no Instagram para divulgar serviço de assistência às mulheres vítimas de violência apareceu primeiro em B9.
Major developers, including Netflix, Spotify and Match Group, may end up paying more.
The reality show temporarily revived his business fortunes by creating the illusion that he was already doing great.
After Prime Day didn’t take place this past July due to Covid-19 issues, no one really thought Amazon would cancel its biggest shopping event of the year. Last week, rumors of a new date began to circulate, and now the brand has finally confirmed that Prime Day will take place on Oct. 13… and Oct….
In this live episode of Ad Age Remotely, Agathe Guerrier talks about the future of wellness—from sleep to sex to death.
Monday.com explains how its collaborative project-management platform works to “bring your team together.”
Burger King’s rivalry with its largest rival, McDonald’s, stretches back decades, with the smaller chain often using its challenger role as a reason to skewer the Golden Arches with snarky marketing tactics. Remember when Burger King’s “Whopper Detour” campaign lured fans all the way to McDonald’s just to unlock a 1-cent Whopper coupon and then…
Dentsu Aegis Network (DAN) is undergoing a rebrand, intending to simplify its offering. The new name is Dentsu International. DAN was a result of Dentsu’s 2012 acquisition of Aegis Media for a reported $5 billion and comprises nine major agency brands: Carat, Dentsu X, iProspect, Isobar, DentsuMcgarryBowen, Merkle, MKTG, Vizeum and Posterscope. The network is…
In this live episode of Ad Age Remotely, Agathe Guerrier talks about the future of wellness—from sleep to sex to death.
Between Sept. 15 and Oct. 15 is Hispanic (or Latinx) Heritage Month. This week’s episode of Yeah, That’s Probably an Ad celebrated this by discussing how advertisers target Latinx consumers, including the positives and the cringey moments when it goes two steps too far. This special episode was hosted by senior editor Nicole Ortiz, who…
Um novo estudo realizado pela Pew Research Center traz uma visão sobre o consumo de notícias através do YouTube nos Estados Unidos. A pesquisa ouviu 12.638 norte-americanos entre 06 a 20 de janeiro, além de realizar uma análise dos 377 canais de notícias do YouTube mais populares no país e de conteúdo dos vídeos publicados …
O post Pesquisa aponta 26% dos americanos consomem notícias pelo YouTube apareceu primeiro em B9.
The Fox News morning show, a reliable forum for the president and his defenders, serves up criticism of the report and attacks on Joe Biden.
It’s no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year, and market research company Forrester reports a 52% year-over-year growth. In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities….
LinkedIn rejiggered the specialties in the directory for its LinkedIn Marketing Partner Program to make it easier for brands to find the right partners for the solutions they seek. The updated list of specialties is: Audiences: Partners for audiences enable you to bring your data or a partner’s data into Campaign Manager to enhance LinkedIn’s…
Desde 2014, o McDonald’s mantém no Brasil o programa Portas Abertas, que já fez com que mais de 10 milhões de pessoas visitassem os restaurantes da marca para saber mais sobre a origem dos ingredientes e preparação dos lanches, além das medidas de segurança e higiene adotadas nas unidades. Em 2019, foram mais de 2 …
O post McDonald’s abre suas portas virtualmente e responde dúvidas dos consumidores apareceu primeiro em B9.
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