Some may say the quirky tagline is dead, but history shows us that when done well, it can become a magical thing that seeps into culture. The best recent example was the phenomenon that was Wieden+Kennedy’s “Dilly Dilly” for Bud Light. Hoping to put their own spin in an attempt to enter the lexicon, Mother…
Um novo estudo realizado pela Kantar Ibope Media traz alguns insights sobre o consumo de áudio on demand no Brasil. Para os usuários, entre as principais características do consumo desse tipo de conteúdo está a simultaneidade, ou seja, a prática de ouvir música ou podcast através de uma plataforma de streaming quase sempre vem acompanhada …
O post Pesquisa aponta que 16% dos usuários de plataformas de streaming de áudio no Brasil têm um smartspeaker apareceu primeiro em B9.
Já faz uma semana que a Apple anunciou ao mundo o Apple Watch 6, que além de promessa de medir o nível de oxigênio no sangue e outras coisas que só pertenciam ao futuro também confirmou duas possibilidades de alças. O curioso é que tanto a Solo Loop e a Braided Loop envolvem pulseiras inquebráveis …
O post Se errar tamanho da pulseira do Apple Watch 6, consumidor vai ter que trocar aparelho inteiro apareceu primeiro em B9.
Passenger traffic showed little improvement in August, according to IATA, with gains limited mainly to domestic markets.
Wasabi’s CEO and CMO discuss data storage, value propositions and how they measure success.
Bumble, the buzzy dating app that puts control of the conversation in the hands of women, took out full page ads in three major newspapers this week to honor Supreme Court Justice Ruth Bader Ginsburg. RBG, who passed away last week, was described in the ads (which were yellow–in keeping with the app’s brand marketing)…
Twitter has big plans for National Voter Registration Day Tuesday. Public policy director Bridget Coyne said in a blog post, “Today, we’re rolling out new tools and in-application experiences that will put voter registration resources at the public’s fingertips and support the essential voter registration efforts happening across the country.” Every U.S. Twitter user will…
With travel demand still well below prepandemic levels, the airline industry has requested a second round of federal bailout funds. Should legislative aid fail to materialize, American, United and Alaska airlines are planning massive layoffs beginning Oct. 1–but their marketing and advertising departments won’t be affected. After being given nearly $25 billion in April as…
Managing a subscription-based e-commerce business requires constant monitoring. This is possible when you have the right metrics in place.
In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they’re handling fall planning and budgeting in the coronavirus age.
Sony’s latest ad for the newly released PlayStation 5, by adam&eveDDB, is so epic and action-packed that at first glance, one might mistake it for a movie trailer. The 60-second spot shows a man in a small boat on a rolling ocean who is suddenly surrounded by pirates and airships as his craft is drawn…
SpotX is bringing its programmatic tools to the fast-growing addressable TV space. A handful of consortia are currently testing their addressable technologies, which would allow networks to swap in ads targeted to specific viewers. SpotX has partnered with one of those initiatives, Project OAR, to allow networks and advertisers to trade addressable ads programmatically. SpotX…
Nextdoor is teaming up with H&R Block on 10 community projects across the country aimed at building more resilient communities, reducing social isolation and improving quality of life. The neighborhood social network and the financial services provider chose from over 2,000 project ideas that were submitted from all 50 states. The two companies will work…
Next to the oil industry, the apparel business–with its water use, fabric dyeing and high waste rate–is the most polluting business in existence, sending a quarter of the planet’s carbon emissions into the air. Increased consumer concern over this issue has led not only to the rise of ethical clothing brands such as Threads 4…
Facebook added a Voting Information Center to Instagram and the flagship Facebook mobile application in August. Users can visit this menu to check their voter registration status, learn about registering to vote and more. Our guide will show you how to access the Voting Information Center in the Facebook app. Note: These screenshots were captured…
The Netflix documentary Speed Cubers is filled with surprises. On the surface, one might think that the Sue Kim-directed film is a linear look into the world of people who can solve a Rubik’s Cube in less than 10 seconds. But what unfolds is a charming, beautiful and emotional story of two world champions. Feliks…
O WhatsApp deve lançar em breve a opção de fotos e vídeos com autodestruição, recurso já presente no Instagram há algum tempo. A plataforma tem testado a função a fim de tornar a troca dessas mídias mais segura entre os usuários. De acordo com o WhatsApp WABetaInfo, os usuários não terão a opção de definir …
O post WhatsApp trabalha em opção de fotos e vídeos com autodestruição semelhante ao Instagram apareceu primeiro em B9.
“Star Wars” ou “Star Trek”? Não são poucos os anos de vida desta discussão entre os fãs de cultura pop, mas o processo de escolher uma das duas franquias como favorita continua firme e forte graças à renovação das marcas perante novos filmes e séries. Prova maior disso é a nova ação do Uber Eats, …
O post Mark Hamill e Patrick Stewart se confrontam por conta de comida em nova campanha do Uber Eats apareceu primeiro em B9.
In Adweek’s new weekly video series, Social Confidential, Adweek’s social media editors take a look behind the logo to find out who’s tweeting, posting and sharing from major brands. For the first episode, Adweek audience engagement editor Jess Zafarris spoke with Pearl Gabel and Megan Coyne, who have made national headlines for the fun and…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Patrick Stewart and Mark Hamill Are Rivals in Uber Eats’…
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