Foot Locker: Horse with Harden

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director / Art Director: Jesse Snyder
Associate Creative Director / Copywriter: Tim Wassler
Director of Integrated Production: David Rolfe
Associate Director of Digital Production: Joe Croson
Lead Producer: David Martinez
Shot Producer: Eric Bloom
Associate Producer: Courtney Fallow
Production Supervisor: Michael Gentile
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Samuel Henderson
Senior Digital Strategist: Rhys Hillman
Production Company: The Kitchen
Director: Lawrence Chen
Line Producer: Jonathan Hsu
Director of Photography: Tinx Chan
Live Broadcast Switcher: Marcus Taylor
Live Editor: Keith Vogelsong
Event Recap Video Editor: Nick Divers
Music: Apollo Studios

Samsung: The talking fridge

Advertising Agency: Cheil, Singapore
Creative Director: Jimmy Lee
Art Director: Alvaro Bruch
Copywriter: Joanne Chow
Project Manager: Tanya Nguyen
Account Executive: Meixian Li
Associate Account Director: Ju Ann Ng
Managing Director: Nalla Chan
Published: September 2014

How to Craft a Shopping Experience That Beats the Web


With online retailers like Amazon competing for shoppers, creating a physical brand experience is more important than ever, an Advertising Week audience heard Thursday.

Consumers want more from brick-and-mortar stores than they can get online, where shopping is faster, easier and often cheaper, members of a panel on retail. They’re looking for human interaction, said Rachel Shechtman, founder of Story, a boutique in Chelsea. “The future of retail is about entertainment and community,” she said. “It’s really about the surprise and delight factor.”

Her shop, Story, experiments with retail as a media channel, and is managed like a magazine, according to Ms. Shechtman. It has sponsorships, like magazines have ads, and it’s completely redone every few weeks with new products and designs. Most of the shop, Ms. Shechtman says, is pure experience, with a smaller portion where customers can shop.

Continue reading at AdAge.com

Video: Broadcasters Make Presence Known During Digital-Centric Advertising Week


In an Advertising Week that was dominated by panels and discussions around digital media and technology, broadcast TV also made its presence known.

In a rare show of unity, the five major networks — CBS, NBC, ABC, Fox and The CW — came together on Thursday to discuss why broadcast TV is still a ripe opportunity for advertisers, how storytelling is evolving and the need for new measurement and metrics as viewership patterns change.

Ad Age asked Jo Ann Ross, president of sales, CBS, to discuss the biggest opportunities for advertisers in broadcast TV and the challenges that exist.

Continue reading at AdAge.com

Artworks by Anna Garforth

Anna Garforth est une artiste basée à Londres qui s’inspire de la nature pour en capturer les détails les plus esthétiques et les transposer en art. En utilisant de multiples outils, l’artiste nous offre ici une série éclectique, exprimant à merveille sa créativité et sa polyvalence. Typographie, maquettes, et illustrations sont à découvrir dans l’article.

Artworks by Anna Garforth-20
Artworks by Anna Garforth-19
Artworks by Anna Garforth-18
Artworks by Anna Garforth-17
Artworks by Anna Garforth-16
Artworks by Anna Garforth-15
Artworks by Anna Garforth-14
Artworks by Anna Garforth-13
Artworks by Anna Garforth-12
Artworks by Anna Garforth-11
Artworks by Anna Garforth-10
Artworks by Anna Garforth-9
Artworks by Anna Garforth-8
Artworks by Anna Garforth-7
Artworks by Anna Garforth-6
Artworks by Anna Garforth-5
Artworks by Anna Garforth-4
Artworks by Anna Garforth-3
Artworks by Anna Garforth-2
Artworks by Anna Garforth-1

HTC eyes 'strong resurgence' as CMO departure looms and sales tank

HTC wants to see a “strong resurgence” of its brand – but must first deal with the departure of its CMO Ben Ho at the end of the year.

We Hear: DOJO San Francisco Closing Shop

DOJO agency

We’ve received several tips over the past week or so about San Francisco agency DOJO.

First, we heard that former GS&P account lead Marty Wenzell, who joined DOJO  in July 2012 and most recently held the president/MD title, was out. Then we heard that the agency — founded in 2009 by veterans of SF shop Fancy — would cease to exist at the end of this month.

Way back in January, we did confirm that Chris Masse, the DOJO art director turned creative director, had departed.

We didn’t hear much more from the shop until last week, when we got our first tips about Wenzell. We reached out to the agency’s contact email but received no response — and yesterday the listed phone number stopped working.

(more…)

New Career Opportunities Daily: The best jobs in media.

Droga5 Takes Diet Coke to the Car Wash

Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash.

A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed scene unfolds in front of her eyes. Dancers in yellow outfits similar to car wash scrubbers mingle with others in white bubble dresses, while everyone drinks Diet Coke (obviously) in a lavish, hallucinatory party scene. This enjoyable eye candy is followed by the nonsensical line, “What if life tasted as good as Diet Coke?” as the girl returns to reality, followed by the new “Get a Taste” tagline. The new ad, the latest in the “Get a Taste” campaign, will run tonight during Scandal and Grey’s Anatomy (a 15-second version will debut next week). Another broadcast spot featuring Taylor Swift will launch later this month. (more…)

New Career Opportunities Daily: The best jobs in media.

'Eat Like You Give a F*ck,' Says This Hilariously Profane Ad for a Cookbook

It’s hard to eat healthy. If you’re the type of person who’s looking for inspiration to start putting better things in your mouth, you’re not alone. Sometimes we just need a little nudge in the right direction. 

The Thug Kitchen Cookbook might just be that shining beacon of motivation to get you going in your quest for wholesome living. According to this amusing ad for it, it’s “full of delicious, plant-based recipes” designed to set you right. 

The fine print says the food was tested by experts: “The effectiveness of the Thug Kitchen Cookbook was tested rigorously by us and our friends. It was scientific as hell. We made graphs, charts, diagrams and all kinds of shit. We even bought lab coats to make it feel more legit. Product results were consistently tasty and in rare cases, leftovers were produced.”

The book will be published by Rodale later this month. But if you want a taste of what’s to come, there’s a website (heads up, it’s laden with profanity, but hysterical) and an Instagram feed.

Check out the spot below, but fair warning: The language is extremely NSFW, so put your headphones on now!

Via Ads of the World.

CREDITS
Production Company: Process
Director: Daniel Schechter
Director of Photography: Chris Hamilton
Executive Producer: Tim Perell
Producers: John Lang, Greg Gilreath, Adam Hendricks
Editing Company: Whitehouse Post
Editor: Sam Puglise-Kipley
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Senior Producer: Melanie Klein
Sound Design: Dig It Audio
Supervising Sound Editor: Tom Efinger
Music: Sam Retzer
Color: Color Collective
Colorist: Jeff Altman
Executive Producer: Claudia Guevara



Inspired by the City's Ex-Con Mayoral Candidate, Providence Agency Turns to a Life of Crime

Buddy Cianci served as the mayor of Providence, R.I., for two decades and is running again this fall, despite having been convicted of two felonies over the years—for assault and corruption—and spending time in federal prison.

Providence ad agency Nail seems pretty impressed by Cianci and apparently wants to follow in his footsteps. But can crime pay for an ad agency?

Find out below as Nail takes some tentative steps into the shadowy world of “mobvertising,” and encourages people to vote in the process.



Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point

This minute-long BBDO spot for Viagra is, apparently, the brand’s first to show only a woman, and its first to use the word “erection” outside of the description of side effects.

Here, an attractive woman in a slinky blue dress poses on what appears to be an unmade bed or some sort of mattress, assuring us, “Plenty of guys have this issue—not just getting an erection, but keeping it.” She’s got an British accent, so you know she means business. An agency rep says it’s a new direction designed to focus on the partner’s point of view.

That’s a big change from past campaigns, which told men’s stories and kept women in the background, if they were shown at all. “The intensifying of the marketing message makes sense, considering Viagra’s patent expires in three years, along with its monopoly,” NBC’s Today points out.

Viagra ads used to be about as chaste and subdued as they could be while advertising boner pills. For example, this spot from a couple of years ago keeps the focus on some guy and his sailboat. No women in that dude’s crew. Not even a mermaid off the starboard bow.

That traditional level of restraint makes the new ad (also awash in nautical imagery, by the way), well … stick out, and not in an altogether positive way. It feels tacky, and could almost be viewed as an exercise in objectification: Take Viagra, and claim your prize!

Plus, some elements seem like overkill. She says “erection.” Do we really need the ship masts in the distance, rising straight and tall? Or that long pier jutting into the briny deep? And flagpoles planted in the sand?



Walter White/Heisenberg and Other Classic Alter Egos Get Their Own Business Cards

Online printing company MOO.com does some pretty great self-promotions. And its latest one is particularly inspired—a set of business cards for famous fictional alter egos like Walter White/Heisenberg, Bruce Wayne/Batman and Clark Kent/Superman.

The “Double Lives” collection promotes MOO’s new square business card, which appears to be perfect for meth makers and superheroes.

See more over at The Drum.



Subway Wants Women to Eat Right So They'll Be Sexier in Their Sexy Halloween Costumes

Ladies, bikini season may be over, but Subway wants to remind you that sexy Halloween costume season is still nigh.

In a somewhat awkward spot built around the idea of modeling your “sassy” and “foxy” outfits for co-workers over lunch (as one does), the chain ends on the note, “Whatever you’re staying fit for, start at Subway.”

I guess in a world where Sexy Olaf is a sell-out Halloween sensation, this is the Subway ad we deserve.

Via Adrants.



When a Competitor Was Caught Upselling, This Grocery Chain Had the Perfect Response

British supermarket chain Sainsbury’s had a bit of an awkward social media moment this week, when a customer noticed a sign encouraging employees to squeeze customers for more money.

The sign, mistakenly placed in a Sainsbury’s window, said: “Fifty pence challenge: Let’s encourage every customer to spend an additional 50p during each shopping trip between now and the year-end.”

Londoner Chris Dodd posted a photo of the upsell encouragement to Twitter, where it’s since been retweeted nearly 5,000 times:

The image sparked embarrassing news coverage for Sainsbury’s, but it also inspired competitor Lidl UK to have a bit of fun at Sainsbury’s expense.

A sign quickly whipped up by Lidl outlined its own 50 pence challenge: “Let’s encourage every one of our lovely customers to save as many 50ps as possible.”

Without even referencing its competitor, Lidl scored a nice publicity coup and some bonus points with consumers for distancing itself from one of shopping’s most annoying daily obstacles. 

Via econsultancy.



Fake Batman Dances to Fake Michael Jackson in Tire Ad That's Ludicrously Real

Usually if something sounds too good to be true, you can bet dollars to donuts there’s going to be a catch. Well, what if I told you there’s an ad featuring an Irish dude dressed in a homemade Batman costume busting moves to a karaoke track of Michael Jackson’s “Billie Jean” in a shop that sells fancy tire rims?

“Aww, hell no, Alfred! That’s the most ridiculous thing I’ve ever heard,” you’d say.

Well, lo and behold, fake Irish “Billie Jean” Batman.

In the ad below, for Kingdom Alloys, an Irish purveyor of alloy tire rims, this joker dances around and air-humps to a slightly off karaoke version of MJ’s classic track. The punch line/tagline borrows the lyric “Don’t think twice,” which appears onscreen as the fake caped crusader stops dancing and turns away, leaving us wishing for more. 

At the risk of tossing some guano in the punch bowl, it’s hard to imagine DC Comics liking this as much as we did. The advertiser knows this, saying in the YouTube description: “Our Look-alike character is dressed in a custom ‘fan-made’ Costume, to resemble that of the film version. We are NOT affiliated with, DC comics or any other entertainment company or their affiliates. The music used is a ‘fan-made karaoke’ version to resemble that of the real version of the track. We are NOT affiliated to any music entity or label.”

So, take a look at the most absurd minute of advertising you’ll see today before it gets cleansed from the Internet.



Getting Insurance Shouldn't Be Like Dealing With a Hideous Pig-Faced Bathtub Monster

This lunatic British ad admits dealing with life insurance can be “a bit of a nightmare.” How much of a nightmare? It feels like having your nice bubble bath interrupted by a screaming pig-faced beast who sprays you with tap water and beans you with you own rubber ducky.

Frankly, the anti-bubble-bath sentiment expressed by that thing is offensive to me. Don’t bath-shame, ugly.

Fortunately, the beast has some kind of heart attack or asthmatic seizure, and—well, just watch for yourself. I haven’t exactly worked out the details, which is OK, because I don’t think the agency who made this hurt themselves thinking about them, either.

Credits below.

CREDITS
Client: Beagle Street
Managing Director: Matthew Gledhill
Agency: The Corner London                              
Creative Director: Tom Ewart                    
Copywriter: Robert Amstell                       
Art Director: Matthew Lancod                                  
Planning Director: Neil Hourston
Planner: Ollie Gilmore                                                  
Business Director: Fleur Andrews                           
Account Director: Tenzin Pooch               
Agency Producer: Daisy Mellors
Assistant Producer: Lauren Gray                             
Media Company: MEC                                  
Production Company: Colonel Blimp                     
Director: David Wilson
Production Company Producer: Sam Levene                                                     
Editor: Max Windows at Stitch                                                 
Post prod Producer: Fi Kilroe                    
Post-production House: Finish                 
Audio post-production: Sam Ashwell at 750mph



What Will You Be Like in 2034? Chat With Your Future Self in This Trippy Ad Campaign

Twenty years from now, I’ll be a silver-haired fox and speak with a British accent, judging from this “Future Self” campaign created by Publicis Conseil and Jam3 for European telecommunications giant Orange.

Upload a photo of yourself, and the software creates an interactive 3-D model of how you might look two decades hence. You can ask questions of your future self using your computer’s microphone or keyboard.

Of course, these are canned responses, but most of the exchanges I sampled were amusing, and a few even felt kind of profound. When I inquired about my (his? our?) finances in 2034, Future Dave explained that money as I know it no longer exists, that it’s been replaced by a system of commerce in which nobody feels short-changed.

The initiative marks Orange’s 20th birthday, and it’s designed to position the marketer as hip and innovative with the millennial crowd. (Yeah, I’m sure the whole emphasis on aging will have exactly that effect.)

It’s livelier than Merrill Edge’s somewhat similar “Face Retirement” campaign, and more fun than this site, which emphasizes an aspect of the future I’d just as soon ignore.

Credits below.

CREDITS
—Orange
Deputy Director of Communications: Béatrice Mandine
Brand Director: Thierry Marigny
Head of Corporate Communications: Anne Imbert
Corporate Communications Manager: Joanna Gaumet
Corporate Communications Assistant: Charlie Lévêque

—Publicis Conseil
International Creative Director: Steve O’Leary
Copywriter: Méric Settembre
Art Director: Thomas Bernard
Worldwide Account Director: Cécile Lejeune
International Account Director: Guillaume Foskolos
International Account Executive: Laëtitia Mulinazzi
Digital Strategic Planner: Benoit Candelle
Creative Technologist: Julien Chaillou
Digital Consultant: Paula Petrucci
Special thanks: Benjamin Sanial, Isabelle Appé

—Digital production – Jam3
Creative Director: Adrian Belina
Executive Producer: Graham Budd
Producer: Sumit Awjani

—Video Production
Producers: Pierre Marcus, Thierry Delesalle (Prodigious)
Director of photography: Joël Labat
Post-production: Reepost
Sound design vidéos: Pink Factory

—Dialogues
Benjamin Euvrard, Ingrid Morley-Pegge, Benjamin Dumont, Charly de Witte, Romain Grandsire

—Sound design experience: Apollo Studios
Executive Producer: Bénédicte Leclere

—Website: futureself.orange.com

—Media plan: banners (Le Monde, YouTube, Le Bonbon, Orange.fr, Dailymotion, Deezer, Vice…)



Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios

Host Whoopi Goldberg brought the funny all evening long at Wednesday’s 55th Clio Awards in New York. But it was Jerry Seinfeld who brought down the house with a brilliant, hilarious speech about why he loves advertising—which ended up being a blistering anti-advertising rant that comically eviscerated the business.

“I love advertising because I love lying,” Seinfeld began. And he only got more brutally honest from there.

“I just want to enjoy the commercial. I want to get the thing,” he said. “We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, ‘Hey, maybe this one won’t stink.’ We are a hopeful species. Stupid but hopeful. But we’re happy in that moment between the commercial and the purchase. And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”

Adweek responsive video player used on /video.

brightcove.createExperiences();

Seinfeld also mentioned the debacle that happened at the 1991 Clio Awards, when greedy attendees rushed the stage in a mad grab for Clios they hadn’t won. That’s his favorite award-show story, Seinfeld said, because it’s so honest.

There were roars of laughter—because of course, Seinfeld is hardly an innocent party in the ad game. He’s done plenty of lying and duping over the years, most recently for Acura, and was getting an Honorary Award for that work last night. (He also thanked Ogilvy & Mather and American Express for getting him into the business to begin with.)

But while most attendees agreed the speech was the highlight of the night, there may have been a few hurt feelings here and there. As an award winner said in his speech later in the night, “Apparently everything I do is meaningless. But it was Jerry Seinfeld who said it, so I suppose that makes it OK.”

Via Clios.com, which just unveiled a new blog this week. (Disclosure: Adweek and the Clio Awards are both owned by affiliates of Guggenheim Partners.)



Facebook to Be More Transparent About Experimenting on You


Facebook plans to keep experimenting with how its service affects users’ behavior — just more responsibly.

The social network said in a blog post yesterday that it’s giving its researchers clearer guidelines to follow when studying sensitive topics, such as users’ emotions. Facebook said it has also created a board composed of members of its legal and privacy teams to review proposed projects.

The changes follow a controversy in June over a 2012 mood experiment that influenced what almost 700,000 Facebook members saw on their news feeds, which the company didn’t publicly disclose until this year. Facebook has repeatedly had to respond to concerns about how it handles data on its members, which now number more than 1.3 billion worldwide. Last month, the company prompted users to review their privacy settings, taking a proactive step to assuage such concerns.

Continue reading at AdAge.com

BBC Wales "The hunchback in the park" (2014) 2:56 (UK)

To celebrate National Poetry Day (which was yesterday, October 2nd) Aardman Animations created this wonderful animation set to Dylan Thomas’ “The hunchback in the park.” This was meant specifically for BBC Wales.

Country: 

Commercials: