“Nothing has the impact and scalability of TV advertising”, according to Nick Jenkins the founder of online greeting cards business Moonpig.com, but he said brands should focus on their product and customer first before marketing.
During Nelson Mendela’s memorial service last year, a man named Thamsanqa Jantjie was exposed as faking his sign language interpretation of the event.
Jantjie has resurfaced in a bizarre, new ad for Israeli live streaming app LiveLens. In the video, Jantjie apologizes but before doing so, says (and signs) “Believe me I’m a real professional sign language interpreter.” But at the same time the voice of a woman says, “I speak sign language, not” and adds, “now, I do campaigns for money.”
Jantjie, who first appears in a press conference-like scene, then introduces LiveLens in the most awkward way imaginable while shedding his blazer and dancing. He even gets on that Old Spice horse. And his head explodes. Bizarre is sort of an understatement.
(TrendHunter.com) The British Vogue June 2014 editorial is full of charm. From the golden windswept hills in the backdrop to the minimal neutral-hued separates and the models’ own sophisticated presence, the…
NBC Universal will pay $7.75 billion for the media rights to the six Olympic Games from 2022 to 2032, holding on to what has become a cherished property.
New Yamaha Super Ténéré has awakened his burning soul to merge it with an armor of pure technology. With the new traction control, electronic suspensions and a state of the art equipment, motorbikers can satisfy their curiosity in all locations, on all terrains, on the asphalt or off-road.
Amazon.com, Google and more than 100 other software, social-media and technology companies said they oppose a U.S. proposal to let Internet-service providers charge them extra for faster routes to web users.
The rules may let telephone-service and cable providers “discriminate both technically and financially” and would be “a grave threat to the Internet,” the companies said yesterday in a letter to the Federal Communications Commission. Other signers included Facebook, Netflix and Microsoft Corp.
FCC Chairman Tom Wheeler has asked the agency to vote May 15 on whether to begin writing rules to let Internet-service providers such as AT&T and Comcast negotiate deals with content makers like Google for quicker and more reliable delivery of video and other fare. Wheeler said last month the idea doesn’t abandon the FCC’s Internet fairness policy, commonly known as “net neutrality.”
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Pablo de Assis, Jussara Almeida e a estreante Tati Boulhosa conversam sobre a Idade Média, um dos períodos mais fascinantes da história da humanidade. Falamos sobre heresias, bruxas, política, conflitos e, longe de ser algo homogêneo e controlador, a Idade Média é marcada por uma série de manifestações culturais paradoxais. Esqueça tudo o que você aprendeu na escola e ouça logo!
>> 0h10min51seg Pauta principal
>> 2h24min29seg Música de encerramento: “Emerald Sword”, da banda Rhapsody
Curso Introdução à Filosofia Contemporânea – Módulo 1 – com Marcos Beccari.
Data/horário: aulas semanais aos sábados, de 07 a 28 de junho de 2014, das 15h00 às 17h00. Carga horária: 8 horas.
Investimento: R$ 160,00 ou duas parcelas de R$ 80,00.
Escopo e programa de aulas: disponível, em breve, na página de cursos do FdD: http://filosofiadodesign.com/cursos/.
Local: Mímesis Conexões Artísticas – Rua João Manuel, 74, São Francisco (entre o Largo da Ordem e a Cinemateca de Curitiba).
Informações e inscrições: contato@filosofiadodesign.com.
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Perhaps you heard about that mixed gender MMA fight in Brazil? As you will see in this campaign case study video, the fight never actually happened because the whole this was a domestic violence awareness campaign.
Agencia3 in Rio de Janeiro created the campaign which had the media and social media debating the notion of a man fighting a woman. Should they? Shouldn’t they? What does it all mean?
The case study claims the campaign reached over 40 million people and achieving $3 million in earned media.
L’artiste américain Jim Kazanjian a conçu une série de photos de différentes architectures retouchées à la manière d’un patchwork pour en faire ces incroyables hyper-collages de maisons explosives, perchées sur des
Ao invés de falar sobre as mudanças climáticas e a possibilidade da elevação do nível dos oceanos inundar certas localidades, o site de crowdfunding ambiental Carbon Story resolveu mostrar o que poderia acontecer.
Usando o Google Maps, o site World Under Water inunda qualquer endereço registrado pelo Street View, dando uma noção mais real sobre o impacto que o aquecimento global pode causar.
Paris
NY
Barcelona
Londres
Vale lembrar que a ação adiciona quase 2 metros de água para qualquer localização – ou seja, não há distinção entre endereços litorâneos (que supostamente teriam níveis de inundação maiores) e locais montanhosos. Ainda assim, a provocação é interessante e permite uma visualização customizada – além das grandes cidades já retratadas no site, é possível colocar qualquer endereço na caixa de busca e ver, por exemplo, como seria a Avenida Paulista inundada, ou até mesmo o endereço da sua casa.
O World Under Waterfoi criado para lembrar o Dia do Meio Ambiente, celebrado em 5 de junho, e foi realizado através de uma parceria com as agências BDDO e Proximity de Cingapura.
In the category of “creativity for creative sake” which, of course, is not a bad thing — after all, creatives do need to remove themselves from pesky clients once in a while and stretch their creative juices — EVB “remixed” the adobe logo and turned it into a clock.
Because why? Because when an idea is born, the clock starts ticking. That’s why.
Water Is Life and DDB New York's latest spot is, like much of their other work, heartbreaking. The ad focuses on the struggles of a young girl born in the slums of India, and does not pull its punches.
The new PSA, titled "The Girl Who Couldn't Cry," is an incredibly powerful piece of film, leaning heavily on shock value. But as with the organization's previous efforts, it makes its point all the more effective by creating that discomfort in—and compassion from—more privileged viewers.
Over the years, I’ve really felt the potential of Facebook as a marketing platform. The first time was on the day Facebook opened its New York office and signaled to Madison Avenue that it was serious about developing an advertising model. That day, I was in its new office to talk to some pharmaceutical executives about Facebook. Facebook was fresh to them, and they were wide-eyed hearing Facebook executives and me talking about social influence marketing.
Fast forward to September 2011, when I demoed real-time marketing on Facebook to board members of a Fortune 50 company, triggering an actual campaign in front of them. They couldn’t believe that a marketing campaign could be created and launched in a matter of minutes, reaching millions of people and based on insights gleaned a few minutes earlier.
Then in 2012, my team and I created a new agency, brand and Facebook partnership model to both define the brand for social and to execute content in real time. It made all of us involved truly appreciate the new forms of creativity that the platform allows and the fresh thinking you get when you bring different people in a room together (Facebook later branded that model “Facebook Garages”).
Garbhan O’Bric, the Bailey’s global brand director at Diageo, said that it was through understanding the importance of “place” that had taken the brand from “the bellwether of naffness” to being part of relevant, digital conversations.
Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you're not alone, and British advocacy group Scope is here to help end the awkwardness.
Grey London worked with Scope to create a campaign "based on the insight that most people don’t know how to act around disabled people—which usually doesn't come from deep-seated prejudice but is due, primarily, to 'innocent ignorance.'"
The ads below show situations that almost anyone will recognize: How to shake a hand that isn't there, how to get the attention of someone you've realized is deaf and how to talk to someone in a wheelchair without looking like you're trying to comfort a child.
Offering play-by-play commentary on the situations is Channel 4 presenter Alex Brooker, who was born with multiple disabilities and wears a prosthetic leg.
The "End the Awkwardness" campaign strikes a great balance of tackling a real barrier between people while also avoiding the implication that you should feel like a monster for making the occasional social blunder.
"We're extending the hand of friendship to those who feel awkward around disability," says Vicki Maguire, deputy ecd at Grey London. "This is not a blame game. There's often no malice involved—many people just don't know how to act. We've had great success with education through comedy, and our aim here is to remove the stigma that often exists around disability. It's time to break the ice."
The campaign has a quiz to help determine your awkwardness level. Despite having friends with a wide range of disabilities, I tried to be honest with my answers and learned that I'm "a big dollop of cringe." The site's advice? "Next time you feel a nervous laugh or 'what the heck do I do now' coming on, stay calm and just remember, you can do this."
CREDITS:
Project: "End the Awkward" Client: Scope Executive Creative Director: Nils Leonard Creative Director: Vicki Maguire Creatives: Lex Down, Jamie Starbuck Agency Producer: Holly Blackwell Account Management: Bill Scott, Katharine Easteal, Sophie Fredheim, Rosalie Jones Planners: Matt Tanter, Mike Alhadeff Media Agency: Mediacom Production Company: Biscuit Director: Jeff Low Editor: Anne Perri, Workpost Producer: Kwok Yau Director of Photography: Daniel Bronks Postproduction: The Mill Audio Postproduction: Scramble
(TrendHunter.com) At Apple’s Worldwide Developers Conference, Cult of Mac came across an Apple engineer who makes iPhone screen business cards for himself. Essentially, the cards look exactly like an iPhone’s…
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