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Advertising Agency:Notable, Uruguay
Film Production:Metropolis Films
Audio Production:La Mayor
Creative Directors:Pipe Stein, Diego Lev
Art Director:Pablo Rodrigo
Account Manager:Mario Macri
Digital Director:Raquel Oberlander
Production Manager:Andrés Andrada
Digital Planner:María Berdún
Copywriters:Magdalena Miller, Joaquin Fagetti
Producer:Julián Burel, Agustín Marichal
Executive Producer:Andres Rosenblatt
Film Director:Fabio Berrutti
Director Of Photography:Diego Rosenblatt
Audio Director:Gonzalo Moreira, Federico Moreira

Outdoor, Print
Beale Street Caravan

Beale Street Caravan Blowout. A party that’ll shake the bowels of hell.
Kick off your shoes. Let your hair down. Shout at the devil. It’s Beale Street Caravan Blowout 2014. The fundraiser disguised as a party carries on the musical legacy of Memphis. Join us as we raise hell for a reason.

Advertising Agency:Sullivan Branding, Memphis, USA
Creative Director:Erik Melkent
Art Director:David Hardin
Illustrator:David Hardin
Copywriter:Don MacDougall
Photographer:Jason Lee
Modeler:Lori Allen

Vídeo já não é mais algo que as pessoas conferem apenas no desktop. Uma pesquisa da Sandvine, que analisou o tráfego de dados mobile nos EUA, revelou que o YouTube é o site mais acessado através de dispositivos móveis, responsável por 17,26% dos dados baixados em aparelhos móveis, seguido pelo Facebook, com 14,76%.

O upload de informações, contudo, inverte a ordem: o Facebook aparece concentrando 26,9% dos dados ‘upados’, contra apenas 3,7% do YouTube – provavelmente relacionado a vídeos que são colocados no ar sem ou com pouquíssima edição, já que essa tarefa é melhor realizada por computadores desktop ou notebooks (e que acabam sendo enviadas para o site a partir desses dispositivos mesmo).

O Netflix aparece na oitava posição, atrás do tráfego de download da Google Play e do serviço de streaming Pandora, mas acima do tráfego gerado por serviços como o Instagram e iTunes.

Post originalmente publicado no Brainstorm #9
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Olimpia Zagnoli est une illustratrice basée à Milan qui fait des illustrations pour différents magazines et marques. Du New York Times, au Washington Post en passant par Rolling Stone, Vanity Fair, The Guardian et Taschen, elle livre des illustrations très pop et colorées qui montrent de jolies scènes et compositions.

Olimpia Zagnoli’s portfolio.

– Deutsch is out with “The Spicy Adventures of Johnny DLT” for Taco Bell which consists of what is said to be the first-ever comigif, a comic made out of gifs.

– LBS Financial Credit Union launched a multimedia ad campaign featuring its new spokesperson and brand mascot — George Washington.

– Ukrainian startupper Alex Bessonov introduced an unusual device that will bring immersive watching experience for flat screen TV. Eye Flattener makes your eye the same shape as flat screen. To stop this madness Samsung made first Curved TV. Samsung Curved TV — picture that fits your eyes.

– Samsung has released a new video for its fantasy-inspired Galaxy 11 global marketing campaign entitled “Galaxy 11: Training Video”. It features Lionel Messi, Cristiano Ronaldo, Wayne Rooney, and Landon Donovan fighting aliens. Yes, fighting aliens.

– Altimeter Group analyst Rebecca Lieb is out with a new report entitled The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions.

– M&C Saatchi LA has launched a new campaign for the San Diego Zoo Safari Park’s new Tiger Trail exhibit. The multimedia campaign features kids putting their “Tiger Power” to unexpected use while inviting visitors to experience tiger power themselves at the new Tiger Trail exhibit. Three videos. One. Two. Three.

– Jeep is launching a new ad campaign for its Altitude, which includes a partnership with Epic Records and USA Basketball. The campaign includes four TV spots, all feature Michael Jackson’s just release song “Love Never Felt so Good” off the upcoming album XSCAPE.

– BMF Melbourne wants you to “Go Hard, Go Solo” for its client, Solo.

(TrendHunter.com) Esha Gupta stars in the ‘Siren Song’ editorial for ELLE India’s May 2014 issue. Photographer Farrokh Chothia shot Gupta against a beautiful arabesque background.

Malini Banerji…

Data services giant Acxiom will acquire LiveRamp, which helps marketers use their offline CRM and transactional data on the web, for approximately $310 million in cash. The acquisition is the first for Acxiom under the auspices of CEO Scott Howe, who came on board in July of 2011.

A recognizable name in the lesser-known data-onboarding sector, LiveRamp acts as a data bridge, transforming real-world data into information that can be used by online technologies. The company partners with around 80 tech firms that enable things like website optimization and online audience targeting. For instance, the company has worked with campaign attribution firm Adometry, which was snapped up by Google earlier this month.

“This is a big acquisition for us,” said Mr. Howe.

Continue reading at AdAge.com

This morning, Shutterfly, a photo/card printing website, sent out a mass email congratulating tons of people on their newborn babies. Which would be incredibly thoughtful, had many of the recipients actually given birth.

The error blew up on Twitter, as well as on Shutterfly's Facebook page. For many recipients, it was just a humorous gaffe. But for people who have struggled with miscarriage, infertility or the loss of a child, Shutterfly's email seemed particularly cruel.

Hey @shutterfly, maybe don't send mass "congrats on your new baby" emails? Those of us dealing w infertility JUST made it thru Mother's Day.— Christina Rothenbeck (@C_A_Rothenbeck) May 14, 2014

Wow. @Shutterfly just sent me an email congratulating me on my arrival. Not cool. Seriously. #infertility pic.twitter.com/ylpJcZaihz— Dresden (@DresdenPlaid) May 14, 2014

@Shutterfly go F yourself. My new arrival was supposed to be here 1 1/2 years ago, but died. And I'm since infertile. pic.twitter.com/sPjn2bzpO8— Katherine Heidelberg (@KatStax524) May 14, 2014

Thanks @shutterfly for congratulating me on the birth of the baby I miscarried in Oct. How many women does that happen to?— Herchel Scruggs (@Scruggbug) May 14, 2014

Via Facebook: "I lost a baby in November who would have been due this week. It was like hitting a wall all over again."

Shutterfly issued an apology within a few hours of the emails going out:

This morning, an email was sent unintentionally to some customers. We deeply apologize for any offense this may have caused.— Shutterfly (@Shutterfly) May 14, 2014

But there was also talk of a second batch that got sent out this afternoon:

@DresdenPlaid mine just arrived. You'd think they'd stop the next batch— Gina Brown (@GinakBrown) May 14, 2014

Pouring one out for Shutterfly's PR team right now.

Print
Unilever

Instant solution.

Advertising Agency:Borghi/Lowe, Sao Paulo, Brazil
Executive Creative Director:José Borghi, Fernando Nobre
Creative Director:Fernando Nobre, Fabio Brigido
Art Director:Stefano De Luccia
Copywriter:Tiago Moralles
Illustrator:Big Studios
Photographer:Denis Sitta

H.J. Heinz Co. has selected Interpublic Group’s UM to support media buying and planning in the U.S. and Canada and Omnicom Media Group to handle its larger international business.

For Omnicom Media Group, the media agency network overseeing PHD and OMD, it’s a small consolation after OMD’s recent Vodafone loss to WPP’s MEC.

The frozen and packaged food giant has worked with Cramer-Krasselt in the U.S. and a handful of shops abroad, including Omnicom in Russia, IPG in India and Dentsu’s Aegis in some other markets. Cramer-Krasselt also supports creative for Heinz in the U.S.

Continue reading at AdAge.com