French handmade bags made from recycled sport shirts.
Advertising Agency: Havas, Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Published: April 2014
French handmade bags made from recycled sport shirts.
Advertising Agency: Havas, Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Published: April 2014
French handmade bags made from recycled sport shirts.
Advertising Agency: Havas, Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Published: April 2014
Advertising Agency: Revolution, Brazil
Chief Creative Office: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Emerson Braga
Art Director: João Sousa
Producers: Clarissa Mattos, Leila Santos
Art Buyer: Jean Silva e Marcos Paulo
Account Directors: Vitor Barros, Carlos Pereira
Account Executive: Renata Mattos
Advertising Agency: Revolution, Brazil
Chief Creative Office: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Emerson Braga
Art Director: João Sousa
Producers: Clarissa Mattos, Leila Santos
Art Buyer: Jean Silva e Marcos Paulo
Account Directors: Vitor Barros, Carlos Pereira
Account Executive: Renata Mattos
Advertising Agency: Revolution, Brazil
Chief Creative Office: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Emerson Braga
Art Director: João Sousa
Producers: Clarissa Mattos, Leila Santos
Art Buyer: Jean Silva e Marcos Paulo
Account Directors: Vitor Barros, Carlos Pereira
Account Executive: Renata Mattos
After a failed attempt to block the Comcast-NBC Universal merger, Senator Al Franken again finds himself playing a trustbusting role in Washington.
Though many independent bookstores have blamed the giant online retailer for their struggles, there are signs of a thaw in tensions in Seattle, as many Amazon employees are buying books in brick-and-mortar shops.
Big chains are adding large-format screens in an effort to find new ways to grow in the United States and Canada, where business has been softening for a decade.
Glenn Greenwald and Laura Poitras revealed the findings of the former government contractor Edward J. Snowden.
Les réalisateurs de chez Cauboyz ont réalisé une vidéo à l’occasion du Montreux Jazz Festival 2014 pour présenter l’installation de lumières qui a été faite : comme des néons, les noms des chanteurs apparaissent en lumières, le tout commandé par les touches d’un piano connecté à 64 boites de lumières.
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age Friday.
Mr. Heiselman confirmed by email that he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins,” but referred further questions to Apple. An Apple spokeswoman declined to comment.
“After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is moving on to join Apple in California,” a Wolff Olins spokeswoman said in an email. Mr. Heiselman will be succeeded by Ije Nwokorie, who currently runs Wolff Olins’ London office, effective April 17. Wolff Olins is part of Omnicom Group.
Creative marketing for the health industry is becoming a bigger deal. The Cannes International Festival of Creativity this year will hold its first-ever Health & Wellness Awards, and to lead the inaugural jury, it has appointed Saatchi & Saatchi Wellness Co-Managing Director and Global Chief Creative Officer Kathy Delaney as President. Ms. Delaney joined the agency last year, with the remit to lead the agency in creating innovative campaigns as well as platforms that will help people lead healthier, longer lives. She moved from her own consultancy and previously served as global CCO and president of Nitro, where she worked from 2007 to 2011.
At Saatchi Wellness, Ms. Delaney has overseen campaigns for Crossroads Community Services, including a moving poster effort that illustrated how acts of kindness could actually improve your health, as well as work for Exhale Yoga Spa, Nasacort and Frontline.com. The agency has a mandate to not only help brands promote wellness, but also for its own employees to lead healthier lives: Each staffer commits to a personal wellness goal, for which Saatchi acts as support system.
Ad Age checked in with Ms. Delaney to find out what makes her tick — beyond promoting healthy living.
L’agence TBWA Paris a été mandatée par Action contre la Faim pour imaginer leur dernier spot. Produit par Caporal Films et réalisé par Julien Vray & Mathias Lachal, ce film « One Bullet » montre avec des images que menacer les bénévoles équivaut à blesser indirectement les plus nécessiteux.
A DC Comics e a Warner Bros. planejaram diversas ações para comemorar os 75 anos do Batman, incluindo todas as mídias em que o herói está presente.
Dentre os materiais lançados, está o curta “Strange Days” criado por Bruce Timm, o mesmo da série animada clássica do Batman. Com estilo da década de 1930, o desenho traz o herói enfrentando Dr. Hugo Strange, em referência a época do nascimento do personagem.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) An apartment in Ukraine has recently undergone a renovation in which it became a modern dwelling in the midst of Dnepropetrovsk’s historic city center.
It has been designed by Svoya Studio…
When Brown-Forman launched the first permanent flavored variety of Jack Daniel’s three years ago, the marketer went all-in, plugging the Tennessee Honey line extension with a national TV campaign featuring a “King Bee.”
But the launch of Jack’s second year-round flavored line extension, cinnamon-flavored Tennessee Fire, is being accompanied with decidedly less buzz. Bottles are only available in three states: Oregon, Tennessee and Pennsylvania. There are no glitzy TV ads. And the marketer is still evaluating whether to take it national.
Why the caution? It goes back to “being respectful of the Jack Daniel’s trademark,” said Casey Nelson, senior brand manager for the Jack Daniel’s flavor portfolio. “The more you innovate around a certain idea, there are certain risks associated with that.”
(TrendHunter.com) DENOLDERVLEUGELS is an architecture firm based in Amsterdam, and the company was recently assigned a project to help revamp this apartment for a well-travelled family. The people were looking for…
Les architectes danois Wienberg Architects ont créé la Villa Wienberg à Aarhus au Danemark. Grâce au bois, l’atmosphère cosy et chaleureuse rencontre la nature par les baies vitrées. Les autres pièces blanches et bétonnées aux formes rectangulaires rajoutent une dimension minimaliste.
Desenhar no papel poderá ser coisa do passado, ao menos se depender do entusiasmo dos fundadores da Lix, uma caneta 3D que permite criar objetos e obras de arte no ar.
No que parece uma mistura de caneta com pistola de cola quente, a Lix precisa ser plugada em uma fonte de energia (que pode ser a porta USB do seu computador) e receber filamentos de um material que se solidifique rapidamente – pode ser PLA, com base vegetal, ou plástico ABS – e então a ‘mágica’ acontece. Basta deslizar a caneta no ar, usando um papel ou estrutura como base, para começar a ‘rabiscar’ em 3D.
Grosso modo, a Lix é basicamente uma impressora 3D de traço livre, o que pode ser uma ótima ferramenta para artistas.
A Lix tem pouco mais de 16 cm de comprimento, 1,3 cm de diâmetro e pesa cerca de 35 gramas, oferecendo uma maior facilidade de manuseio. A capacidade de transformar os rabiscos em arte parece estar fundamentada na estabilidade da mão de quem desenha – como o líquido da caneta está aquecido e rapidamente se solidifica, é necessário ter um traço consistente e preciso para criar as formas no ar.
A previsão é de que a Lix chegue ao Kickstarter no dia 24, a um custo inicial de 140 dólares. Os filamentos de PLA ou ABS podem ser adquiridos em lojas que fornecem material para impressoras 3D – cada 10 cm do filete corresponde em média a 10 minutos de rabiscos no ar, e o custo do quilo é de cerca de 30 dólares.
Grosso modo, a Lix é basicamente uma impressora 3D de traço livre, o que pode ser uma ótima ferramenta para artistas.
Post originalmente publicado no Brainstorm #9
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