Hasta La Creative!

Every giant viral ad needs a parody (or a few dozen), and so Bud Light is here with a spoof of the American Greetings "World's Toughest Job" video—celebrating dads instead of moms.

The joke writing is a little odd—it's caught between wanting to honor dads and wanting to make fun of them, and doesn't really accomplish either one very well.

The gold standard for this kind of parody was the spoof of Dove's "Real Beauty Sketches" where the guys suffer from excess self-esteem rather than the lack of it. That came from a comedy group, though, not from a brand with a vested interest in not making guys look too buffoon-like.

The new focus on making sure ads are actually viewable online is a good thing, and will force websites to optimize their layouts, reduce ad slots that are basically out-of-view, and give digital advertising a fair chance to shine. But for all that, what impact will it really deliver?

The Media Rating Council’s official viewability standard counts only those ads that are 50% in-view for at least one continuous second — certainly a step in the right direction. But let’s be realistic. Millward Brown Digital and DoubleVerify have worked over the past year to compare the effectiveness of typical impressions against impressions defined by the new viewability standard. On average, we saw only a minor difference in the branding impact under the new standard. One second is not enough time to achieve much.

It probably wouldn’t be enough if the ad were shown in isolation on a white screen, and it certainly isn’t enough time for someone to notice it among all the other text and images surrounding it on a webpage.

Continue reading at AdAge.com

(TrendHunter.com) This carpe diem T-shirt drops an F-bomb for extra emphasis. If you’ve ever mentally gone through your pressing to-do list and decided to take a nap or watch the entire 6th season of Friends…

Print
Jeep

Advertising Agency:Leo Burnett Moscow, Russia
Executive Creative Director:Mikhail Kudashkin
Associated Creative Director:Selim Unlusoy
Art Director:Selim Unlusoy
Copywriter:Maksym Artemenko

Eight U.S. agencies captured 19 awards at the Wave Festival for Latin America this week, with Chicago-based Lapiz emerging as the biggest winner from the U.S. with strong work for several Procter & Gamble brands.

In addition, this was the first year Puerto Rico participated in the Wave Festival in Rio de Janeiro, and DDB Latina Puerto Rico won two bronze awards, for Amnesty International and Unilever de Puerto Rico’s Axe brand.

Lapiz, Leo Burnett’s U.S. Hispanic shop, intrigued the judges with its dramatic “Stains Happen” print and outdoor campaign for P&G’s Gain with Oxi, a stain-removing detergent brand.

Continue reading at AdAge.com

(TrendHunter.com) Rosamund Pike channels her inner Wednesday Addams for the ‘Crazy Beautiful’ editorial in W Magazine’s May 2014 issue. Though Pike doesn’t have Wednesday’s trademark…

Après les assiettes créatives de Hong Yi, c’est au tour de l’artiste Anna Keville Joyce de nous présenter ces créations culinaires. Intitulée “A Tribute to Budgie”, cette série d’oeuvres représentent différentes espèces d’oiseaux réalisés à base de produits alimentaires. Des créations à découvrir dans la suite de l’article.

Adbusters #113 hits newsstands worldwide Monday!

Hey all you wild spirits out there,

Rewild the child!
Rewild the mind!
Rewild the world!

Our world is ripe for a cataclysmic eco-epiphany like never before. But fear not! … our Blueprint for a New Planet — a.k.a Adbusters #113 — is hitting newsstands worldwide Monday, April 21!

In this invigorating second chapter of the Blueprint for a New World series, we go back to environmentalism’s existential birth, follow the triumphs and pitfalls of this cherished movement through its teenage years, adulthood and senior-home days … through to its eventual death in 2012. We put our finger on exactly what went wrong — why we’ve grown so disconnected, detached and uncaring — and then, halleluja! we jump over the moribund body of the old left, recover our #DeepAnger and start building a new movement with guts, gall and soul.

Featuring:

• Kat Stevens on The Big Fail of the Big Green NGO
• Why we need to get angry, by Darren Fleet
• The ecopolitics behind the world’s hottest conflicts
• Kalle Lasn on How to Break the Trance, Shift the Paradigm & Hack the System
• Roland Kelts on The Satori Generation
• Wu Wei in the West by Edward Slingerland
• Join the #Mindbomb Campaign!
• Why modern philosophy needs the mystical
• Another kind of love — Hardt and Negri
• Born Again Environmentalism by Stefanie Krasnow
• The Era of Disembodied Love

… 128 thick pages of nothing but epiphany inspiring content!

Subscribe to get the rest of the Blueprint for a New World!

Read more on Adbusters.org

(TrendHunter.com) A woman will feel like she is in her very own fairy tale wearing one of the dresses making up the Monique Lhuillier 2015 Bridal Collection. The designer herself calls it her “ethereal dream.&#…