Outdoor, Print
Escola Sao Paulo
Advertising Agency:PS10, Sao Paulo, Brazil
Creative Director:Bruno Brasil
Art Director:Alex Gonçalves
Copywriter:Felipe Figueiredo
Photographer:Conrado, Conrado
Account Management:Guilherme Miller, Marcella Rocha
Planning:Leonardo Cavalcanti
Media:Ive Cardoso
Les équipes de WWF Nepal se sont associées à Google Glass pour nous emmener à la recherche de rhinocéros, afin de mieux comprendre le comportement de l’animal et d’aider à la survie de l’espèce. Une création touchante montrant à travers le regard de Sabita Malla que la technologie peut nous aider à préserver un écosystème.
From Adbusters #112: Blueprint for a New World, Part 1: Psycho
Researchers at the Stanford School of Business gave three bottles of wine to a test group—one was an expensive $95 bottle, another a mid-priced $35 bottle, and then a bottom-of-the-barrel $5 bottle.
But beforehand—and without the subjects knowing it—the researchers switched the labels so that the $95 bottle was labelled $5 and the $5 bottle was labelled $95. They left the middle-range price bottle at $35.
The subjects were then asked to taste each wine and rate them. Without fail, they all declared that the one labelled $5 was the worst and the $95 one was by far the best.
Turns out we all have expensive taste … even when the product is crap.
(TrendHunter.com) Paper gets a bad wrap for being a not-so-durable material when it comes to home decors and furniture construction. What some may not realize though is it offers an extensive repertoire of DIY…
Next time you hear someone complain they can't do good marketing for a product because it's "too boring," show them this infographic for enterprise work management software AtTask.
Collaboration software is usually dry as a bone, but the team at AtTask created "The Working Dead" to share easily digestible bits of human flesh survey data about how poor workplace performance is linked to poor project management.
Check out the graphic below. Which kind of zombie is plaguing your office—Shufflers, Crawlers or those pain-in-the-ass Howlers?
Watch the spoof of an ad that is widely known all around the world thanks to 70+ million views, and a Cannes Grand Prix winner: Dumb Ways to Die. The spoof shows the hard life of a creative.
Advertising Agency: Y&R, Brazil
A menos de dois meses para o início da Copa do Mundo FIFA 2014, o futebol tem sido tema recorrente nos comerciais de diversas marcas, algumas delas se saindo muito bem – especialmente aquelas que têm feito isso extraoficialmente, como foi o caso da TAM recentemente. Hoje, a Nike colocou no YouTube um novo filme que simplesmente extrapola os limites da imaginação ao tentar criar a partida de futebol perfeita… ou pelo menos o mais próximo disso.
Com criação da Wieden + Kennedy de Portland, Winner Stays tem direção de Ringan Ledwidge (quem não se lembra de outro trabalho dele, Os Três Porquinhos?)e produção da Rattling Stick, com VFX dos mestres do The Mill.
E não é só nos bastidores que foi criado uma espécie de time dos sonhos, já que o elenco de estrelas do futebol – e de outros segmentos – também é de tirar o fôlego: Cristiano Ronaldo, Neymar., Wayne Rooney, Zlatan Ibrahimovi?, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois e Tim Howard.
Kobe Bryant, Jon Jones, Anderson Silva e Irina Shayk também fazem uma aparição, mas quem rouba a cena de verdade é o Incrível Hulk (sim, o super-herói, não o jogador…), que entra no jogo graças ao VFX da Luma Pictures.
Ao longo de quatro minutos, a gente se vê envolvido pela história de alguns garotos em uma partida de futebol, que resolvem assumir a identidade de seus jogadores favoritos. É claro que nem sempre as coisas saem do jeito que eles imaginaram, mas vale tudo nessa brincadeira.
Com legendas em português.
Post originalmente publicado no Brainstorm #9
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Digital platforms are aggressively seeking TV dollars again in this year’s NewFronts presentations, which kick off on Monday. And while the dollars shifting into digital are still expected to pale in comparison to the size of TV’s upfront market, on which the NewFronts are based, advertisers are getting closer to considering these platforms on the same playing field as traditional TV networks.
The trick is finding web video that will accumulate a big audience and perhaps even become a recurring franchise — something the NewFronts, for all their expensive parties and confident presentations, have largely failed to deliver.
In an attempt to better find content that works, media agencies this year have begun hosting conversations with pure digital players like Microsoft’s Xbox and Sony’s Crackle at the same time as they are meeting with the traditional TV networks.
On Tuesday we brought you a truly awesome video of “NBC Nightly News” anchor Brian Williams “rapping” the Snoop Dogg classic “Gin and Juice” through the miracle of editing, courtesy of “The Tonight Show Starring Jimmy Fallon,” which aired it the night before. How does the distinguished journalist feel about his accidental side career as a rapper and viral-video superstar? Today, for our Clip of the Week, we’re bringing you the answer via Fallon’s two-part interview with Williams, which also aired on Monday night’s show. It’s long-ish — eight minutes total — but so worth watching in full if you didn’t catch it the first time. Because it’s a complete delight. Once again, Williams proves that he’s something of a comedy genius with impeccable timing.
Simon Dumenco is the “Media Guy” columnist for Advertising Age. You can follow him on Twitter @simondumenco.
Film
Miami Ad School/Espm
The action creates an ode to the most awarded film in the history of the Cannes Festival to teach youngsters how to defend their ideas in meetings
At Miami Ad School/ESPM, the students learn with creatives that work at some of the best agencies in the country that defending good ideas and knowing how to argue in their favor until they are approved, produced and even aired or published is as difficult as having them. Aiming at highlighting this differential of the school, Y&R created a parody of the film Dumb Ways to Die, the most awarded in the history of the Cannes International Creativity Festival.
The Brazilian version of the lyrics to Dumb Ways to Die was adapted to the many ways an idea can die in a meeting room. According to Paulo André Bione, general academic director at Miami Ad School/ESPM, it was a great idea for the agency to seek inspiration in this campaign, which is a great reference for the young public wanting to start a creative career.
Advertising Agency:Y&R, São Paulo, Brazil
Creative Vp:Rui Branquinho
General Creative Director:Flávio Casarotti
Creative Directors:Rui Branquinho, Flávio Casarotti, Marcelo Fedrizzi, Rafael Merel
Creative Team:Marcelo Fedrizzi, Rafael Merel
Account Executive:Vivianne Brafmann, Heloisa Guimarães
Planning:David Laloum
Media:Gustavo Gaion
Producers:Nicole Godoy, Mônica Andrade
Production Company:Vetor Zero, Lobo
Sound Producer:Antfood
Approval:Paulo Andre Bione
(TrendHunter.com) This list of stationary innovations is bound to bring out your inner organizer and inspire you to make a to-do list. Even though we live in a technological society full of tablets and smartphones,…
–CP+B LA Names Two New Creative Directors
–HBO GO Screens Sex Scenes for You, Your Parents and Your Little Sister
–W+K Names Collen DeCourcy as Partner
–Walton Isaacson Debuts First-Ever TV Spot for Knob Creek
–Ann Mack Leaves JWT for Facebook Startup (Memo Included)
-’Ideas to Steal’ Lets Creative Share Unused Ideas
New Career Opportunities Daily: The best jobs in media.
In a hilarious promotion to the Cannes Lions Festival — if that actually needs any promotion — McCann London is out with a collection of faux stock photography shots featuring the likes of Barbarian Group’s Benjamin Palmer, If We Ran the World’s Cindy Gallop, Droga5 CCO Ted Royer and others.
The campaign aims to highlight the fact that attending the world’s leading festival of creativity and being surrounded by the greatest creative work and people on the planet is a hugely valuable experience. It inspires delegates to return to work with renewed enthusiasm as if to push a reset button.
Of the campaign, Cannes Lions Director of Brand Strategy Senta Slingerland said, “Our campaign celebrates the one thing that everyone who goes to Cannes experiences: the feeling of falling in love again with what you do for a living.”
Each execution features a stock image-style watermark with the legend: “Cannes Lions Festival. You’ll come back as pumped as a stock photo model.” The ads feature search terms like “Success,” “Winning,” “Inspired,” “Energized,” “Cannes,” “Festival,” and “Pumped.”
Are you pumped yet?
We’ve confirmed a couple more departures at TBWA‘s Los Angeles offices. In addition to yesterday’s news about executive director Jason Clement leaving the agency:
These are only the latest changes atop the TBWA\Chiat\Day LA team, most prominent among them being the appointment of Luis DeAnda to replace outgoing president Carisa Bianchi two weeks ago following a round of cuts that occurred back in March.
We have no word on where O’Neill is going or who will fill either of the now-vacant positions. Updates as we receive them.
New Career Opportunities Daily: The best jobs in media.
For a second quarter in a row, the Internet retailer’s stock fell sharply after its earnings report, suggesting that investors may be growing wary.
Whenever you see some idiot wearing their jeans halfway down their ass, don’t you just want to walk up to them, punch them in the face and tell them they look like an idiot? Hey, maybe it’s just us but we bet there are other out there who hate this fashion trend that, believe it or not, is still with us.
Working with Y&R Prague, Two Tales Brewery is out to put a stop to this fashion travesty by donating thousands of belts to those in need. For every six pack of Two Tales purchased, the brand promises to donate a belt to those in need.
The agency is out with a video which explains the epidemic which, over the past 30 years, heas spread across the globe. It’s origination? America. And making note of the fact that “belts can change lives,” we are told belts allow for increased mobility by holding pants above the waist, that they lead to a professional appearance and that they allow for the luxury of being able to use both hands at the same time. Even better, we can all stop holding up our pants and hold onto our dreams instead.
And who knew? Apparently, there are over 60 million people in the U.S. who are in dire need of belts. The brand believes that once pants go back up, so will the economy. We’re not sure about that but we would love to eradicate the planet of this fashion disaster.
Though it should be pointed out that many people living the sagging fashion trend actually do wear belts.
About a month ago we brought you the sneak peek of “How to Do Everything in the World,” the web series Rooster created for Vans starring creative director/baby fighter/punk rock dad Gavin McInnes. Given some of Gavin’s funny hijinks in the past, we had high hopes for the series.
In “How to Do Everything in the World,” McInnes takes on such topics as how to drink in a bar, what to do if you get in a fight, how to fly the friendly skies, and how to survive prison with an expected dose of absurdity. Unfortunately, the humor misses the mark, occasionally painfully so. There was a lot of potential here, but something about the series just feels off, and not in a funny way. The highlight is probably “How To Fight,” which mostly just sees Gavin coming up with ways to get in a cheap shot and run away. That’s really the only one of these to even merit a chuckle, as they mostly confuse awkward with funny. (Awkward can be funny, but isn’t necessarily in and of itself funny, a mistake on full display here.) Mostly, the series sees McInnes screaming at people for being jerks (especially in “How To Fly” and the painful “How To Drink”), which is basically one joke stretched over several “episodes” that are each several minutes long. It’s hard to imagine these catching on and getting shared, or even someone sitting through the entire series for its entertainment value. Let’s chalk this one up as a disappointing miss and hope Rooster delivers the goods next time. You can check out “How to Fight” above, and stick around for “How to Fly” and “How to Survive in Prison” after the jump, if you’re so inclined. continued…
New Career Opportunities Daily: The best jobs in media.
Separatist rebels in eastern Ukraine released the American journalist Simon Ostrovsky on Thursday, three days after he was taken prisoner in Slovyansk while reporting for Vice News.
You’d think a car company wouldn’t run a spot showing a pooch run over by one of its vehicles, right? Wrong.
But Subaru of America will be pushing a spot created by Russian agency Smetana in St. Petersburg that depicts just that scenario. There is, of course, a surprise twist: The dog set the whole thing up in order to steal a Subaru and take it for a wild ride.
The commercial, for Subaru’s importer in Russia, starts off as a typical dash-cam video — which are ubiquitous in Russia — showing a woman driving down a dark road at night. Suddenly, she runs over a dog that has darted out in the middle of the road. Trying to do the right thing, the woman stops her car, backs up and gets out to check on the poor pooch.
Voici le nouveau film de Nike « Winner Stays », deuxième partie de la campagne football 2014 Risk Everything avec Cristiano Ronaldo, Neymar et Wayne Rooney. Tous sont rejoints par une équipe de superstars du football ainsi que par des invités de marque. Plus de détails et la vidéo dans la suite.
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