Hasta La Creative!

Outdoor
Quebec city magic festival

Advertising Agency:Lg2, Montréal, Canada
Creative Director:Luc Du Sault
Art Director:Vincent Bernard, Jean Lafreniere
Copywriter:Luc Du Sault
Production:Jean Pichette, Vincent Bernard, Julie Pichette
Accountant:Sandie Lafleur, Eve Boucher
Production House:Nova Film, David Poulin, Philippe Têtu

Brazil’s advertising is such an integral part of popular culture that a museum exhibition of Alexandre Gama’s creative journey featuring more than 100 ads done at four Sao Paulo agencies — DM9 DDB, Almap BBDO, Young & Rubicam and Neogama BBH — makes perfect sense.

In a stroll through the month-long show at Sao Paulo’s Museu de Arte Brasileira, Mr. Gama, who is global chief creative officer of BBH and CEO of Neogama/BBH, points out Apple’s first ad in Brazil, print work for GE’s frost-free freezer and Ford’s Ka launch, Levi’s ads with faces made of denim, and wispy smoke sculptures in anti-smoking ads.

The place of honor goes to Johnnie Walker’s 2011 “Rock Giant” portraying Brazil as a giant that awakes. Besides being a technically-complex blockbuster TV spot, the awakening-giant image was appropriated as a rallying cry in last year’s massive street protests. The protestors’ viral parody plays on a huge screen next to the original spot. The museum took the last frame from the spot, blew it up and used software to create the outline of the giant within a wood frame, providing a giant entrance to the “Rock Giant” section.

Continue reading at AdAge.com

The campaign from the Southern Nevada Water Authority encourages awareness of the critical need to conserve water in the region.

Hearst Magazines UK has promoted Anna Jones, its chief operating officer, to the role of chief executive, replacing Arnaud de Puyfontaine.

Mobile
Expedia

Pass-It is a app where people can trade the remaining time left on their public transport tickets to other travellers for Expedia credit. With Expedia credit travellers can buy anything on expedia.com and pass-it app. Showing that trip never ends with Expedia.

Advertising School:Miami Ad School, San Francisco, USA
Creative Director:Mark Lawson
Art Director:Rodrigo Soares
Copywriter:Jade Hughes

Dans sa série « Tiny PMS Match », la designer Inka Mathew a imaginé des pantones s’accordant à la couleur de petits objets du quotidien aussi banals que surprenants : des fleurs, des bonbons, des jouets en plastique loufoques, des coquilles et des fruits. Sa série est à découvrir dans la suite de l’article.

The only thing Subservient Chicken got on his 5th birthday in 2009 was a blog post about how the agencies involved in his creation bickered over who really deserved credit. For his 10th birthday, though, the chicken flies again.

Except, actually, he's been grounded. The initial idea behind the new campaign—which promotes the Chicken Big King sandwich—is that the chicken has gone missing. BK placed half-page ads in a handful of Sunday newspapers asking if people had seen him. The photo above was posted to Twitter.

The subservientchicken.com website is live again, too, but brings up a 2004-style error message, which you can see below, and also includes some crudely Photoshopped surveillance images showing the chicken's most recent whereabouts. A short movie about the fleeting fame of Internet celebrities is expected to hit the site on Wednesday morning, followed by more creative executions.

It's not too surprising that BK is going back to the well on this one—many fast-food joints tend to revisit their big successes at some point or other. And Subservient Chicken was the go-to example of innovate digital advertising for years. Also, it's been so long since his heyday that lots of younger people simply have never heard of the chicken. As one fan wrote on Twitter of the missing-person teaser: "You guys buy Chick-fil-a?"

Em um mundo cheio de Androids e iPhones, ter um Windows Phone pode ser sinônimo de rebeldia? Para a Microsoft, isso não só faz sentido, como se tornou também o tema do primeiro comercial da marca para os celulares da Nokia que usam o sistema operacional da empresa.

Esteticamente, o diferencial do Windows Phone é evidenciado ao colocar o protagonista do comercial em roupas bastante coloridas, circulando por um cenário em preto e branco, em uma interessante referência à diversidade de cores dos aparelhos da Nokia.

A trilha sonora, da banda inglesa “The Kinks”, reforça o conceito com o refrão ‘not like everybody else’ – enquanto o moço caminha pelas ruas ouvindo a canção a partir do seu Lumia 1020, os passantes parecem surpresos e chocados.

Pode parecer um exagero, mas é uma interessante estratégia para um sistema operacional que ainda amarga uma terceira posição no market share. Além disso, o TechCrunch lembra que a Apple já havia usado o mote revolucionário no seu histórico comercial ‘1984’.

Não por coincidência, hoje mais de 25 mil funcionários da Nokia estão oficialmente se tornando colaboradores da Microsoft. Muitos deles estão divulgando selfies com seus novos crachás, e o vídeo da campanha ajuda a motivar essa nova equipe que se junta ao time da empresa de Bill Gates – afinal, eles não são como todos os outros.

Post originalmente publicado no Brainstorm #9
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Announcements touting pacts between agencies and social-media companies are plenty fashionable. But how significant are they? Many are thin on details, making them look like nothing more than a public high-five.

“There are a lot of kind-of-empty announcements [coming] out of the marketplace,” said John McCarus, senior VP at DigitasLBi.. “The truth is, as long as the media keeps printing them, there will continue to be announcements.”

For example, last month Instagram and Omnicom announced the holding company would spend as much as $100 million over the course of a year with the photo-sharing site. But what special treatment Omnicom was getting wasn’t spelled out.

Continue reading at AdAge.com

Leica brings its obsessive German craftsmanship into focus with this tongue-in-cheek video that shows one of its technicians hand-polishing a block of aluminum used as the base of its new T System camera—for 45 minutes.

Polish. Polish. Polish. Look at those gloved hands go. A voiceover tells us that it takes "4,700 individual strokes to finish each body." Sounds kinky. It isn't.

Obviously, the video—which is actually somewhat compelling visually in its repetitive way, and certainly provides a stultifyingly tedious glimpse into the brand's commitment to quality—isn't really meant to be watched in its entirety. After a couple of minutes, we're mercifully invited to skip ahead to the end, which, of course, I did.

So, for all I know, the Subservient Chicken shows up at the half-hour mark and plucks himself to death. Really, I have no idea.

A voiceover asks, "Is this the most boring film ever made?"

Well, it's more exciting than Leica's short-form T System testimonials starring the company's supervisory board chairman, Dr. Andreas Kaufmann. He juggles the camera, speaks to his shoes, and at one point shuffles some papers as he reads a quote by Steve Jobs. Nothing engaging develops.

Via Co.Create.