So last month, ClickZ Live held their conference in New York at the New York Marriott Marquis. The three day event was packed with information online marketers need to better their performance.
Day one was kicked of with a keynote by Randi Zuckerberg who touched on the effect digital is shaping people’s lives and how marketers can and must adapt to meet these changes. She spoke about the notion of brands becoming media companies and distributing content which resonates with customers and prospects. She covered ten media trends that are changing how marketers must market such as the maker movement and the growing importance of visual media.
We were there and captured all the action and excitement in photos.
The next ClickZ Live will take place in Toronto May 14-16 and will feature a keynote from Twitter Canada Managing Director Kirstine Stewart and four tracks of sessions including Paid, Owned/Earned, Integrated and Business Intelligence.
The CW will head into this year’s upfronts with the backing of CBS.
The broadcaster, which is a joint venture between CBS and Warner Bros., will work with the eye network to coordinate and share resources in research and other areas, the companies said today. The alliance will extend beyond upfront season, when TV networks pitch their upcoming seasons to ad buyers and negotiate over ad time.
The networks will continue to set pricing independently and will not share proprietary information supplied by clients, according to the joint statement. Rob Tuck, exec VP-sales, The CW, will continue to report to CW President, Mark Pedowitz, but with added direction from Jo Ann Ross, CBS’s president of network sales.
Many people end up working in fields they didn’t train for, or jobs they aren’t passionate about, especially here in Africa. Our campaign focused on the caged feeling of anger, despair, and frustration that comes from being in the wrong profession.
Late last week, social media agency Laundry Service got its hands on Facebook’s new job title targeting functionality and started pulling stats. Looking for CMOs, it found 28,000 people in the U.S. list chief marketing officer in Facebook’s job title field.
Yes, 28,000.
Turns out “CMO” is a bit of an aspirational title.
A woman's love for her boyfriend is compared to her love for resort amenities while vacationing without him in Wieden + Kennedy Amsterdam's latest ad for Booking.com.
The man doesn't fare so well in the comparison, though to be fair, neither does the woman. She is "Brianless" because Brian apparently doesn't enjoy seafood, the ocean or horseback riding. (How could someone be such a curmudgeon?) And she sure takes advantage of his absence, letting loose with cartoony antics that echo other spots from the high-energy campaign. (Is it just a coincidence that "Brianless" is an anagram of "brainless?")
While the spot is mostly harmless, the kernel of the idea—that a woman could possibly (gasp) enjoy a vacation without her boyfriend—falls solidly in the patronizing camp.
(TrendHunter.com) Cinematique is a unique video platform that saves you the trouble of having to find an exact garment or where it is sold online when you’re watching a video. Now, there’s no more…
In an efforts to repair decades of feuding between Turkey and Armenia, Moscow-based TWIGA Communications Group worked with Tango Network on a stunt that had two men, one Armenian and one Turkish, shake hands for 43 hours, setting a new world record.
It was all to call attention to the fact borders between countries can be closed but not between people. The work received much press coverage across 250 media outlets in 11 countries but more importantly, it led to the foreign ministers of each country re-opening dialog…and shaking hands for the first time in five years.
And it appears it’s still working. Just a few days ago, Turkish Prime Minister Tayyip Erdogan offered condolences for the killings of Armenians under Ottoman rule during World War I in 1915.
The cheesy spot features typically terrible acting from Schnatter, who trades lines with George. “Here’s how I make my dough,” George retorts, before the spot cuts to footage of him dunking. “Sweet,” says Papa John, “like my new Sweet Chili Chicken Pizza,” in some of the most transparent copy we’ve seen in awhile. In a surprise move, George then dunks his slice in one of Papa John’s artery-clogging dipping sauces. The spot is the latest in Papa John’s line of sports-themed advertising that in the past has included the likes of Peyton Manning and Joe Montana. It’s a shame they couldn’t go a less obvious route with the Pacers star, but the Papa clearly likes to play it safe. The new ad will run nationally on cable entertainment and sports channels, as well as syndicated shows, until May 11th.
“Papa John’s is about fresh new tastes, which is why we love our partnership with Paul George,” said Schnatter in a painfully rehearsed statement. “Paul brings a fresh approach to basketball as one of the game’s new stars, which works perfectly with Papa John’s because new and fresh is the message we’re delivering with our partnership and with our new Sweet Chili Chicken Pizza.”
Há muitos anos conhecido como sinônimo de videoconferência online, o Skype veio recentemente perdendo a sua tração no mercado. Um dos motivos foram as contínuas falhas no sistema de entrega de mensagens, e o outro foi a chegada do Hangout do Google, que permitia videoconferências de mais de 2 pessoas simultaneamente sem custo algum.
Isso foi visto como uma vantagem, já que para reunir mais de uma pessoa ao mesmo tempo em um Skype era preciso que um dos participantes possuísse a conta Premium (que custava cerca de 5 dólares por dia ou 9 dólares por mês).
Para não ficar (tão) para trás da concorrência, essa situação agora mudou. O Skype anunciou que já estão liberadas chamadas em vídeo coletivas, realizadas de forma gratuita, para todos os seus usuários. No entanto, a princípio isso só será possível a partir de computadores Windows, Macs e Xbox One – plataformas móveis deverão ser ativadas para isso em breve, de acordo com Phillip Snalune, gerente geral do Skype.
To mark World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create a, one time, :60 commercial message which aims to help raise awareness of autism and to encourage parents to look for the early signs of autism because it’s been shown early intervention can make a big difference.
The :60 message is actually made up of four, stand-alone, short :15 commercials woven into one story that features the same family as they take a journey through their child’s upbringing. It begins with a family visit to a pediatrician, and then is followed by a series of short commercials for BBDO clients like Campbell Soup Company and AT&T Wireless.
As you watch the commercials, you’ll notice changes in the four to six year span between each advertiser’s spot. The same parents appear in each commercial as the young boy grows up, interacting with his family in everyday situations involving each of these client products.
The last story shows the young man in graduation gear with copy, “You just saw how early diagnosis can make a lifetime of difference. Watch again and learn the signs at www.autismspeaks.org/signs.”
The film aired live this morning — and will air only once — during CNN’s New Day.
In a coda to the to the ads, we realize the boy in the final segment, Reece Brown, was diagnosed with autism when he was young. And the actor who plays his father is his real father. The father talks about how Reece didn’t speak for the first five years of his life but can now build actual computers from scratch.
Last week, Fab.com CEO Jason Goldberg published a blog post updating interested parties on the status of his company. “It has now been 150 days since Fab completed its 2013 restructuring,” he wrote of his e-commerce startup that specializes in home-design products, “which saw us cut our operating expenses by two-thirds and go from more than 750 employees to around 300 today.”
He continued: “In the history of startups I bet you can count on one hand the number of companies that went from $0 to $1B in valuation in just 2 years and then voluntarily cut their operating expenses by 2/3 and then rose to greatness again. Will Fab be able to do it? We’ll see I’ve had VC after VC tell me that they’ve basically assumed Fab is going to die; for how in the world can a company possibly survive 3 rounds of layoffs and cost cuts as we’ve had?”
Goldberg went on and on from there, serving up a foul-mouthed manifesto that repeats the phrase “It’s a fucking startup” like a mantra. (As in, “It’s a fucking startup. It’s supposed to be hard. We’re entrepreneurs. This is what we do.”)
Rats and mice are not endangered species in New York City. (There are thought to be at least as many rats as people in the Big Apple, and there could be five times as many.) But d-CON, the rodent control company, is taking its small victories against our furry friends and publicly celebrating them in an amusing new campaign from Havas Worldwide.
As one part of the integrated campaign, the agency put missing posters for rodents all over the city, at mice level (though presumably not in the subway, where they'd be more likely to be proven wrong in an instant). Havas also created the darkly comic videos below, in which mice families deal with the horror of having ingested d-CON products.
Because if there's one advertising category where depictions of painful death are acceptable, even enjoyed, it's pest control.
CREDITS Client: d-CON Agency: Havas Worldwide, New York Chief Creative Officer: Darren Moran Group Creative Directors: Dustin Duke, Jon Wagner Creative Director: Eric Rojas Creative Director: Gian Carlo Lanfranco Creative Director: Rolando Cordova Writer: Eric Bertuccio Global Chief Content Officer: Vin Farrell Co-Head of Production, North America: Sylvain Tron Executive Producer: Deepa Joshi Producer Erin Jackson Chief Strategy Officer: Tim Maleeny Group Planning Director: Kerin Morrison Senior Strategist: Chris Lake Global Brand Director: Betsy Simons Group Account Director: Joe Maglio Account Supervisor: Darah Rifkin Production Company: Bar 1 Director: Joe Barone Mixer: Tim Leitner Casting Director: Dawn Mjoen Production Designer: Radek Hanak, Unit+Sofa Editor: David Bartin, Studio 6
Mullen has appointed Jon Drawbaugh to its L.A. office as SVP, director of integrated production, working on the agency’s flagship Acura business. Drawbaugh joins Mullen from FCB West, where he led digital and social media production for Electronic Arts’ SimCity, a documentary short film for Kikkoman and an integrated brand campaign for Trulia. Prior to FCB West, Drawbaugh was with Goodby Silverstein and Partners in San Francisco for seven years and before that he worked freelance in San Francisco on projects for Microsoft, Hannspree, and Picture People. He started his advertising production career in NYC as a staff producer with MVBMS (now Havas WW).
CP+B LA has promoted creative team Mike Kohlbecker and Alexandra Sann to creative directors. The pair will lead CP+B LA’s efforts for A.1., Grey Poupon and Applebee’s. The duo created last year’s “Spread Good Taste” campaign for Grey Poupon, which was Emmy-nominated and won awards at the One Show and Cannes Lions. Other work includes 2012’s Old Navy back-to-school campaign, which reunited the cast of 90210. Prior to joining CP+B three years ago, Sann spent time at TBWA/Chiat/Day NY, Amalgamated, Ogilvy NY and TBWA/Chiat/Day LA. Kohlbecker originally worked for three years at CP+B Boulder before leaving for a stint at TBWA/Chiat/Day LA, where he and Sann worked together on Visa, Call of Duty and Energizer.
Germanys biggest Advertising News “Werben&Verkaufen” (Advertising&Sales) went 50. Time to congratulate for germanys most established and uber-discreet proofreading agency WIENERS+WIENERS.
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