Hasta La Creative!

Stop-motion artist PES, who's done a bunch of ads through the years, shot this amusing spot for the new citizenM Hotel in New York. It starts out all lovely-dovey between these two towel-swans, but doesn't quite end that way. The ad's title, "Swan Song," is apt.

In 2013, PES's "Fresh Guacamole" was nominated for the Academy Award for Best Animated Short Film. It's the shortest film ever nominated for an Oscar. Check out the rest of his work on his website.

Via Laughing Squid.

Lançado no comecinho do ano passado como um app gratuito, o Vine inovou ao permitir o compartilhamento de pequeníssimos trechos de vídeo, com apenas 6 segundos. Pouco depois o Instagram entrou na mesma onda, mas deu mais tempo para o compartilhamento – 15 segundos. Agora, uma nova atualização do Vine promete coloca-lo no mesmo segmento de aplicativos de sucesso como WhatsApp e Snapchat: o envio de mensagens privadas, apelidadas de VM (Vine Messages).

O interessante é que os textos e vídeos podem ser enviados a qualquer pessoa da sua lista de contatos, mesmo que ela não tenha o app instalado, já que o Vine privado é enviado como um link em uma mensagem SMS. O único detalhe é que todas as mensagens usam o conceito de um para um – ou seja, não existem grupos, e os vídeos e textos são enviados em massa, abrindo uma ‘janela’ de conversa com cada um dos destinatários.

Outra novidade, esta mais estética que funcional, é a possibilidade de trocar a cor de fundo do seu perfil do Vine. Ambas estão disponíveis para as versões do Vine para Android e iOS, bastando atualizar os aplicativos. As mensagens do Vine podem ser acessadas pelo menu ‘Messages’, e a alteração de cor de fundo do perfil é realizada na opção ‘Settings’.

O Snapchat que se cuide.

Post originalmente publicado no Brainstorm #9
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You already knew that Mike’s Hard Lemonade dropped Grey as its agency last year–but this week brings word that the company’s shopping around on a project-by-project basis.

While Mike’s changed its logo and packaging, this 15th anniversary spot by independent Chicago agency Tris3ct leads us to think it’s not looking to tweak the message too hard:

In other strategery news, Mike’s has given up on TV altogether in the interest of facilitating that digital “two-way conversation” with its target audience.

(We’re still not quite sure who the members of that target audience might be.)

The brand has yet to pledge loyalty to any single agency, so its business is up for grabs. Here’s another Tris3ct spot from last summer promoting the “Shandy” fruit beer:

continued…

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CORRECTION: An earlier version of this article incorrectly said audiences for “The Daily Show With Jon Stewart” and “The Colbert Report” skew female. Their audiences are more male.

Continue reading at AdAge.com

After 11 years with American Express and helping to foster the growth of its popular Open Forum, Scott Roen has taken a job as Managing Director and Head of Digital Marketing at financial services giant BlackRock.

Mr. Roen, who recently made Ad Age’s 40 Under 40 list, will officially join BlackRock on April 7 as a part of its Global Marketing & Communications Group. He was VP-digital marketing and innovation at American Express.

Mr. Roen will now report directly to the Chief Marketing Officer Anne Ackerley and help coordinate the teams driving BlackRock’s digital advertising, web and social media strategies.

Continue reading at AdAge.com

Voici le résultat d’une collaboration entre Giulio Lacchetti et Francesco A.Fiorentio. Les 3 planches de surf tirent leurs formes d’animaux marins : baleines, dauphins ou requins. Les ailerons de chaque planches sont façonnés d’une manière qui reste fidèle aux mammifères. Des œuvres photographiées par Max Rommel.

Planches de surf inspirées des mammifères marins.

Nez d’un orque.

Queue d’un orque.

Planche de surf dauphin.

Planche de surf orque.

Planche de surf baleine.

Nez d’un dauphin.

Queue d’un dauphin.

Nez d’une baleine.

Digital agency Entrinsic created a new campaign for RBC targeting first-time home buyers called “The Mortgage,” in which they imagine the home buying experience in three different Hollywood-genre style trailers.

Directed by Jeremiah S. Chechick (best known for National Lampoon’s Christmas Vacation), each trailer promotes a fictional film of a couple shopping for their first house, with roughly the same formula channeled into three different genres: romantic comedy, drama and horror. The results are cheesy, but not unwatchable. They certainly have the tone of the Hollywood trailer nailed. The best of the bunch is probably the horror one (featured above), which squeezes in some jokes riffing on popular horror movie tropes. It works a lot better than the drama trailer, which feels a bit forced attempting to fit home buying into a Hollywood drama style narrative.

“Analytics are always behind everything we do at Entrinsic,” said Eli Singer, founder and president of Entrinsic. “We call it ‘creative by the numbers.’ Based on the data we gather we’ll be able to augment the campaign, making it increasingly connected so that it drives strong results for the client, just like we did with RBC’s successful students initiative.”

At the end of each of the trailers, viewers can click through to RBC’s digital properties for first-time homebuyers. In addition to the three spots, the campaign also has a social media element with events on Twitter, as well as a contest giving entrants the opportunity to win $25,000 towards a mortgage downpayment. The campaign will also be supported by “integrated offline content including full page movie poster-style ads in newspapers, mock “coming soon” posts promoting the movie trailers on relevant websites and blogs, in-branch advertising, wild postings, in-cinema advertising, interactive banner ads and social content and influencer outreach.” It will run throughout the key spring homebuying season. Stick around for credits and “Romantic Comedy” after the jump. continued…

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