Advertising Agency: Havas 360, Paris, France
Executive Creative Director: Chermine Assadian
Art Director: Damien Guiol
Copywriter: Sami Benama
Agency Producers: Anne Mascorda, Cécile Ousset
Account Executive: Saida Maalou
Business Director: Arnaud Thizy
Account Director: Vanessa Bernard Granger
Artists: Hong-Yi, Dermot Flynn
Se você não teve como aproveitar as benesses de fazer streaming dos seus filmes em torrents preferidos, agora já não poderá mais. Os desenvolvedores do Popcorn Time desistiram da empreitada, alegando temerem pela própria integridade. Mexer com a máquina do copyright certamente não ia ser fácil, e eles não quiseram comprar essa briga.
“Amamos o Pochoclín [a pipoquinha mascote do serviço] e tudo o que ele significa, e sentimos muito por abandonar nossa incrível comunidade de colaboradores. Foram eles que traduziram o app para 32 idiomas, alguns deles nós nem sabíamos que existiam. Ficamos impressionados com o que uma comunidade de código aberto pode fazer”, explicam em comunicado liberado há pouco no site.
“Nosso experimento fez com que nos sentíssemos em perigo por fazer algo que amamos”, esclarecem os desenvolvedores do Popcorn Time
O Popcorn Time chamou a atenção de mídias no mundo todo por ser uma interface agradável de acesso a filmes disponíveis em torrents, sendo elogiado por se colocar como um ‘herói’ do consumidor, que poderia assistir a filmes recentíssimos do conforto da sua casa. Eles esclarecem que o projeto não é de nenhuma forma ilegal – “Nós checamos. Quatro vezes”, ressaltam – mas que os custos para manter o projeto no ar são altos demais para eles. “Não queremos fazer parte dessa batalha”, encerra o texto.
Tentei acessar o aplicativo por aqui, mas ele não responde mais, fica eternamente aguardando uma conexão. É realmente uma pena. Adeus, Pochoclín!
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Imagine how things could’ve turned out if we’d all been better informed.
Advertising Agency: Lowe, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Allistair Morgan
Published: February 2014
Imagine how things could’ve turned out if we’d all been better informed.
Advertising Agency: Lowe, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Allistair Morgan
Published: February 2014
Film
CoorDown
Advertising Agency:Saatchi & Saatchi, Milan, Italy
Executive Creative Director:Agostino Toscana, Alessandro Orlandi
Creative Directors:Luca Lorenzini, Luca Pannese
Art Director:Luca Pannese
Copywriter:Luca Lorenzini
Director:Luca Lucini
Production Company:The Family Film
Agency Producer:Sabrina Sanfratello
Head Of Tv:Raffaella Scarpetti
Music:Alessandro Cristofori & Diego Perugini for Stabbiolo Music
Post Production:Xchanges
Color Grading:Band
Audio Post Production:Top Digital, Cat Sound International
Advertising Agency: Lowe, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Allistair Morgan
Published: February 2014
Advertising Agency: Wander, USA
Executive Producer: Aaron Weber
Creative Director: Eric Reinfeld
Creative Director / Art Director: Cryssy Cheung
Designers: Nicole Morciniec, Anne Fong
Lead Animation: Eric Reinfeld
Animation: Anne Fong
3D: JD Gardner
Music: The Ski Team
Advertising Agency: Wander, USA
Executive Producer: Aaron Weber
Director: Mark Chaudoir
Cinematographer: Clive Norman
Editorial: Wander
Editors: Bryan Roberts, Aaron Weber, Eric Reinfeld
Motion Graphics: Eric Reinfeld
Advertising Agency: Wander, USA
Executive Producer: Aaron Weber
Director: Mark Chaudoir
Cinematographer: Clive Norman
Editorial: Wander
Editors: Bryan Roberts, Aaron Weber, Eric Reinfeld
Motion Graphics: Eric Reinfeld
(TrendHunter.com) The Beach Bunny Spring 2014 ad campaign is aptly titled ‘Femme Fatale.’ That is exactly what model Irina Shayk channels for the photoshoot. It doesn’t hurt that the swimwear…
Le studio Makkink & Bey conçoit une collection de meubles pour un avenir nomade, dans le cadre d’une exposition sur les textiles. Un scénario futur dans lequel l’individu,qui se déplace au quotidien, reste confortable. Différentes œuvres à la fois pratiques et esthétiques sont à découvrir dans la suite de l’article.
Culver City, CA-based Pitch has just launched an NCAA March Madness campaign for tournament sponsor Burger King, the agency’s first since taking over for Mother NY on BK general market duties in January (Pitch has been in charge of youth/family ad duties since 2010).
For the campaign, entitled “Watch Like A King,” Burger King and Pitch have teamed up with iconic Fab Five member, former NBA star and current NBA TV/TNT analyst Chris Webber, who stars in the Final Four 2 for $5 “Watch Like A King” spot. The 30 second spot sees a fan tell the guy in front of him in a Chris Webber jersey, “Seriously dude, we’re trying to watch the…” at which point Webber turns around and the man lets out a comical scream. Webber then asks him about his two sandwiches for five bucks from Burger King, and they work out a mutually beneficial agreement. The new spot, which unfortunately does not involve Webber attempting to call a timeout, will debut on March 16th. Webber will also be in attendance at the NCAA Men’s Final Four in Dallas cheering on participants of the Burger King-sponsored Kings of the Court 3-on-3 Tournament.
Meanwhile, from today through April 7th, fans can follow @BurgerKing on Twitter and tweet why they deserve to “Watch Like A King” and/or post a NCAA-themed photo with the hashtag #WatchLikeAKing for a chance to win a prize, including “$100 Burger King Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more.”
“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king,” says Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide.
In addition to television and social media, Pitch’s “Watch Like A King” campaign will also feature experiential elements, details of which have yet to be released (but according to the credits you can expect “Throne Installation” and “Crown Headbands,” so that should give you some idea). Stick around for those credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
We can all agree that The Huffington Post does a lot of serious, worthy journalism, right? But I think we can also agree that HuffPo also does plenty of thoughtless, tossed-off, trashy non-journalism, often “aggregated” from other sources.
It’s the trashy content that Stephen Colbert, America’s greatest living patriot and media critic, targets in our Clip of the Week. In a segment from Tuesday night’s “The Colbert Report,” he takes HuffPo to task for promoting a story with the headline “College Students Warm Up To The Back Door.”
“Obviously,” says Colbert, “that provocative teaser is just clickbait and it could mean anything. But it means exactly what you think it means.” Yes, HuffPo took on the topic of anal sex on America’s college campuses. “Huffington Post broke this story,” says Colbert, “by rolling up their sleeves and doing the kind of reporting that won them the Pulitzer Prize two years ago: They paraphrased a college newspaper column from Washington State University.”
Emotional storytelling takes center stage in many of this year’s TED Ads Worth Spreading, which recognizes creative work that inspires other people.
For this year’s winners, the non-profit, whose overall mandate is to disseminate “ideas worth spreading,” focused on “brand bravery,” rewarding brands and agencies that embodied what it called “adthropology” of our culture and mirrored the year’s trends.
Na moda do flat design – você também não resiste, que eu sei – aqui vai uma releitura dos brasões das seleções que irão disputar a Copa do Mundo no Brasil. Confira alguns abaixo, e todos no Behance.
Criação do designer Leandro Urban, de Curitiba, baseado nesse outro projeto do mesmo estilo
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Comcast snuffed out a medical marijuana TV ad before it could even run in New Jersey last week, saying the ad failed to meet Comcast’s guidelines.
According to Comcast, the company only accepts commercials from licensed clinics, which are typically filmed in a clinical setting.
The ad that Comcast wound up rejecting last week — after a burst of media attention sparked by a press release from the marketer, Medical Cannabis Network — showed a drug dealer in an alley peddling sushi from his leather coat. “You wouldn’t buy your sushi from this guy,” a voiceover says. “So why would you buy your marijuana from him?”
Viewers were left in shock and sorrow last week with a Save the Children campaign that aims to raise awareness for the plight of children in Syria by placing the situation in a Western context.
Using the popularized video style of one-second shifts, the U.K. commercial chronicles a year in the life of a young girl whose world is drastically transformed through war and conflict. It begins with the girl engaging in normal childhood activities such as blowing out birthday candles and playing on swings, but the ad quickly turns grim as she flees from bomb explosions and war-stricken streets, filling her once peaceful life with fear and uncertainty.
The harrowing spot struck a chord with viewers last week, amassing over 20.9 million views and debuting at No. 1 on this week’s Viral Video Chart.
With the implicit threat of force, the Kremlin has succeeded in stifling dissent in the Crimean Peninsula, recreating the constrained conditions of Russia’s own civic sphere.
     |
Muita gente hoje acredita e apóia as práticas de design thinking. No entanto, é ainda muito raro ver as pessoas aderindo efetivamente a esse tipo de método, uma vez que isso provoca mudanças em processo. E mudar dá trabalho.
Na sessão “Transformando uma página em branco em uma ideia matadora”,dois profissionais falaram do seu processo criativo: Matthew Diffee, um cartunista que trabalha sozinho, e JB Hopkins, um facilitador de sessões criativas em grupo.
Diffee é responsável pelas charges diárias do New York Times e conta que começa preenchendo uma folha em branco com mindmaps e listas aleatórias em forma de texto. Em seguida, uma seleção de ideias interessantes são rascunhadas diversas vezes até chegar em uma piada visual que valha a pena ser finalizada.
Já o facilitador JB Hopkins, que tem a função de mediar brainstorms, registra as discussões visualmente e organiza insights que atendam o objetivo principal da sessão. A partir de estímulos visuais (sem textos), nossa mente pode fazer diferentes leituras resultando em conexões mais variadas. Dessa forma aumentamos a chance de gerar mais ideias.
É curioso que um cartunista comece do texto para o visual, enquanto nas sessões em grupo o visual funcione melhor como estímulo inicial para então partir para as descrições em texto.
Em outras discussões no SXSW sobre processo criativo e design thinking, todos reforçam os clichês que muitas vezes deixamos de lado:
Ter uma noção clara de “onde queremos chegar com esse brainstorm” ajuda a manter o foco da equipe, sem dar chance para aqueles momentos de silêncio
Um bom exemplo de design thinking é o próprio SXSW e sua infinidade de sessões. O comportamento de navegar entre diferentes palestras e iniciativas pode ser ampliado em qualquer lugar que você for para aprender algo novo.
Desde conversas sobre o perfil dos passageiros que um taxista atende ou assistir um filme de biologia marinha para discutir com o cara que leva os cachorros pra passear. Quanto mais inspirações e conversas rolarem, mais vasto será o seu repertório de informações. É exatamente nesse território que as inovações acontecem.
Dica que aprendi: ter uma noção clara de “onde queremos chegar com esse brainstorm” ajuda a manter o foco da equipe, sem dar chance para aqueles momentos de silêncio da galera, esperando pela ideia matadora.
A pergunta que não quer calar: provavelmente a maioria aqui conhece as regras para um bom brainstorm, como os exemplos citados. E por que deixamos de usar as ferramentas de design thinking em nossa rotina?
[Ilustração: Fernando Weno]
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
