Media Decoder: Start-Up Ozy Media Adds Axel Springer as a Backer

Axel Springer of Germany is poised to announce an investment in Ozy Media, an online news site whose target audience is what it calls “the change generation.”

    



Hollywood’s Antipiracy Efforts Add New Voice

Ruth Vitale, an independent film executive, was recently named executive director of CreativeFuture, a new force in the copyright wars.

    



WWE Network Is Loud Introduction to the Video Streaming Ring

World Wrestling Entertainment has positioned itself on the cutting edge of Internet television with its new subscription-only streaming video service.

    



Advertising: For Opening Day, a Campaign to Love Baseball

A salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.

    



Bahia Golf Car: Offroad

Golf carts can also be off road.

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director: Lucas de Ouro
Art Directors: Lucas de Ouro, Mari Martins
Copywriters: Lucas Carasek, Vinícius Corrêa
Photographer: Guto Esteves
Published: January 2014

SABC 2 / I Want to Sing Gospel: Kitchen

Live your dream.

Advertising Agency: Tsalena Media, Johannesburg, South Africa
Creative Directors: Maloto Thobejane, Lucky Makena
Art Director: Maloto Thobejane
Copywriter: Lucky Makena
Illustrator: The touch shop
Photographer: Siphiwe Nkosi
Published: March 2014

SABC 2 / I Want to Sing Gospel: Office

Live your dream.

Advertising Agency: Tsalena Media, Johannesburg, South Africa
Creative Directors: Maloto Thobejane, Lucky Makena
Art Director: Maloto Thobejane
Copywriter: Lucky Makena
Illustrator: The touch shop
Photographer: Siphiwe Nkosi
Published: March 2014

SABC 2 / I Want to Sing Gospel: Bus stop

Live your dream.

Advertising Agency: Tsalena Media, Johannesburg, South Africa
Creative Directors: Maloto Thobejane, Lucky Makena
Art Director: Maloto Thobejane
Copywriter: Lucky Makena
Illustrator: The touch shop
Photographer: Siphiwe Nkosi
Published: March 2014

SABC 2 / I Want to Sing Gospel: Shower

Live your dream.

Advertising Agency: Tsalena Media, Johannesburg, South Africa
Creative Directors: Maloto Thobejane, Lucky Makena
Art Director: Maloto Thobejane
Copywriter: Lucky Makena
Illustrator: The touch shop
Photographer: Siphiwe Nkosi
Published: March 2014

The Media Equation: In Media Moguls’ Rarefied Realm, It’s Like Father, Like Son

Even a cursory look at the media landscape suggests Rupert Murdoch is far from an outlier in wanting to see a property he built with his bare-knuckled hands land on his progeny.

    



‘This American Life’ Considers Self-Distribution on Radio

Ira Glass, the host and executive producer of the program, said it would talk with several distributors, including NPR, but “self-distribution continues to be an option.”

    



Evident: Teeth whitening

Teeth whitening. Laser whitening.

Advertising Agency: Front Comunicação, São Bento do Sul, Brazil
Creative Director / Art Director: Eduardo Strelow
Copywriter: Marcos Lemos
Published: October 2012

Kanechom Anti-Dandruff: Before/After

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Sandro Martini
Copywriter: Saul Gervásio

NBC Sports Hires ‘G.M.A.’ News Anchor

Josh Elliott ends a three-year run as the ABC program’s news anchor during which the show defeated its NBC-owned rival, “Today,” amid fierce competition.

    



Viru Keskus: Shoes are on top

Shoes are on top. Shoe department moved from the first floor to the second floor.

Advertising Agency: AGE McCann, Tallinn, Estonia
Creative Director: Kaarel Grepp
Art Director / Copywriter: Vladimir Loginov
Photographer: Kalle Veesaar
Account Manager: Kadrin Visse
Published: March 2014

fidh worldwide human rights movement: Support

We speak out, they walk out #ForFreedom.
Throughout the world, hundreds of human rights defenders are arbitrarily jailed. Support them at freedom-defenders.org

Advertising Agency: LIMITE, Paris, France
Art Director: David Montinho Vilas Boas
Copywriter: Julien Lambert
Retoucher: Benedikte Meslin
Published: March 2014

Op-Ed Contributor: The Case for Profanity in Print

Censoring language deprives readers of news and information.

    

Quatro Estações Psychiatric Treatment: Queen

Gambling takes everything from you.

Advertising Agency: Revolution Brasil, Brazil
Chief Creative Officer: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Emerson Braga
Art Directors: Marcus Ventura, Edson Rosa
Illustrator: Lambuja
Producers: Clarissa Mattos, Leila Santos
Art Buyers: Jean Silva, Marcos Paulo
Account Directors: Vitor Barros, Carlos Pereira
Account Executive: Bruna Vacarezza
Published: February 2014

Quatro Estações Psychiatric Treatment: King

Gambling takes everything from you.

Advertising Agency: Revolution Brasil, Brazil
Chief Creative Officer: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Emerson Braga
Art Directors: Marcus Ventura, Edson Rosa
Illustrator: Lambuja
Producers: Clarissa Mattos, Leila Santos
Art Buyers: Jean Silva, Marcos Paulo
Account Directors: Vitor Barros, Carlos Pereira
Account Executive: Bruna Vacarezza
Published: February 2014

Quatro Estações Psychiatric Treatment: Jack

Gambling takes everything from you.

Advertising Agency: Revolution Brasil, Brazil
Chief Creative Officer: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Emerson Braga
Art Directors: Marcus Ventura, Edson Rosa
Illustrator: Lambuja
Producers: Clarissa Mattos, Leila Santos
Art Buyers: Jean Silva, Marcos Paulo
Account Directors: Vitor Barros, Carlos Pereira
Account Executive: Bruna Vacarezza
Published: February 2014