L’amateur de la marque Lego, basé en Malaisie, Adly Syairi Ramly a présenté une série de 20 miniatures Lego qui ont été refaits selon des groupes de musiques légendaires : The Beatles, Beastie Boys, Cypress Hill, Joy Division et Foo Fighters, les 20 groupes très réussis sont à découvrir dans la suite de l’article.
In case you haven’t heard, the ADC Festival of Art + Craft will be invading Miami Beach from April 7-9 and among the notable events that will take place is the premiere of a new documentary film series from former Ogilvy CCO/VCU Brandcenter director, Rick Boyko, dubbed InspirADCion (don’t shoot the messenger in regards to the title). The first installment in the series, which will premiere April 8, features TBWA\Chiat\Day figurehead, Lee Clow. Sure, his agency’s taken a couple of hits in the last month or so (now reportedly Crate + Barrel loss, too, which spies were hinting at last week), but Clow remains arguably one of the most notable names in the industry and will likely draw a fair amount of ADC Fest attendees to the film (well, we can only assume since we’ll be stuck in NYC). As you’ll see above and below, Clow shares his thoughts and insights on everything from agency namesakes Jay Chiat and Guy Day to Steve Jobs as well as topics like education (after the jump). Guess we’ll just have to wait for the full film to pop up online eventually.
New Career Opportunities Daily: The best jobs in media.
The company is paying $1.6 billion for LIN Media, another operator of local TV stations, and will run 74 stations in 46 markets. Only Sinclair Broadcasting manages more stations.
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Mother London has cooked up Chipotle's first British campaign with print ads and posters that explain how to pronounce the burrito chain's name. "Chi-Pole-Tay," "Chi-Pottle" and "Shi-Pot-Lay" are wrong. (Now they tell me. All those wasted years.) "Chi-Poat-Lay" is correct. Thanks, Chipotle!
"Delicious however you say it" is the tagline. Hey, thanks again! Cue "Farmed and Dangerous." Crank up Willie Nelson. Now, Brits can rest assured they've got the name right and savor that addictive, gut-grinding Chi-Poat-Lay bliss as the sun sinks yet lower on their once-mighty empire.
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You cannot hide from the truth.
Objective: To attract attention of new audience to news programs of KTK channel. Strengthen the position of the leader of news programs.
Solution: unlike many TV channels, KTK is known for its highly principled position – it shows the truth regardless personalities. So we decided to use images of the real heroes of news, celebrities, scandalous politicians who are hiding from judgment, and we hid them behind TV remote control. But you can’t hide from truth. Watch KTK.
Full campaign was released only in the capital of Kazakhstan, Astana. In other cities, it was banned.
Advertising Agency: Openeyes DDB, Almatu, Kazakhstan
Creative Director: Sergey Radionov
Designer: Yelena Lepshina
Copywriter: Yuriy Mashkunov
DTP: Viktoria Kuznetsova
Producer: Zarina Mukhametova
Published: July 2013
You cannot hide from the truth.
Objective: To attract attention of new audience to news programs of KTK channel. Strengthen the position of the leader of news programs.
Solution: unlike many TV channels, KTK is known for its highly principled position – it shows the truth regardless personalities. So we decided to use images of the real heroes of news, celebrities, scandalous politicians who are hiding from judgment, and we hid them behind TV remote control. But you can’t hide from truth. Watch KTK.
Full campaign was released only in the capital of Kazakhstan, Astana. In other cities, it was banned.
Advertising Agency: Openeyes DDB, Almatu, Kazakhstan
Creative Director: Sergey Radionov
Designer: Yelena Lepshina
Copywriter: Yuriy Mashkunov
DTP: Viktoria Kuznetsova
Producer: Zarina Mukhametova
Published: July 2013
You cannot hide from the truth.
Objective: To attract attention of new audience to news programs of KTK channel. Strengthen the position of the leader of news programs.
Solution: unlike many TV channels, KTK is known for its highly principled position – it shows the truth regardless personalities. So we decided to use images of the real heroes of news, celebrities, scandalous politicians who are hiding from judgment, and we hid them behind TV remote control. But you can’t hide from truth. Watch KTK.
Full campaign was released only in the capital of Kazakhstan, Astana. In other cities, it was banned.
Advertising Agency: Openeyes DDB, Almatu, Kazakhstan
Creative Director: Sergey Radionov
Designer: Yelena Lepshina
Copywriter: Yuriy Mashkunov
DTP: Viktoria Kuznetsova
Producer: Zarina Mukhametova
Published: July 2013
Don’t lose your voice to the note. Just vote.
This election, prove that your opinion, your values and your faith in democracy has the power to elect the leaders of this nation. Prove that vote banks cannot be bought by the black money in Swiss banks. This election, prove that you are an Indian who truly cares about India. But above all else, prove that your votes cannot be corrupted by their notes. The power lies in your hand. Just vote.
Advertising Agency: Nikotin, Pune, India
Art Director: Nikhil Kukalwar
Copywriter: Saurabh Kirtane
Photographer: Ashwin Hirwe
Additional creadits: Amey Pendse
Don’t be blinded by the note. Just vote.
This election, prove that your opinion, your values and your faith in democracy has the power to elect the leaders of this nation. Prove that vote banks cannot be bought by the black money in Swiss banks. This election, prove that you are an Indian who truly cares about India. But above all else, prove that your votes cannot be corrupted by their notes. The power lies in your hand. Just vote.
Advertising Agency: Nikotin, Pune, India
Art Director: Nikhil Kukalwar
Copywriter: Saurabh Kirtane
Photographer: Ashwin Hirwe
Additional creadits: Amey Pendse
Don’t call it a tech blog.
Vox Media’s The Verge may be best known for its Apple event liveblogs and product design deep-dives, but the site has also reviewed films like “Divergent” and reported on the U.S. military’s toxic burn pits.
Now The Verge has staffed up a new editor as it looks to go from a tech news site to a popular culture publication for people who grew up on the internet. Having spent the last three years as editor-in-chief of music and cultural magazine The Fader, Matthew Schnipper has joined The Verge as its deputy managing editor to oversee long-form feature writing and culture coverage.
In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to take photos of themselves without makeup and upload them to social channels seems risky. And yet, thousands are doing it in the U.K. in the name of cancer awareness.
A "No makeup selfie" campaign grew organically in Britain in recent weeks, and ended up raising several million pounds for Cancer Research U.K., even though the group initially had nothing to do with the effort.
Author Laura Lippman apparently started the trend to support actress Kim Novak, whose looks were criticized at the Oscars. Others picked up on the idea, and somehow the hashtag #breastcancerawareness and donation links to Cancer Research U.K. started getting added to the selfies. "It's brilliant it's raising so much money. It's totally unexpected because it wasn't something we planned," a rep for the group tells Britain's Telegraph newspaper.
Because most interesting ideas need a fun spinoff, the hashtag #manupandmakeup also started trending, as men put on makeup to raise money for Prostate Cancer U.K.
If this raises cash or awareness, cool. #nomakeupselfie @CR_UK I donated here http://t.co/5hHvAQ3vKZ boys? Your turn! pic.twitter.com/YdUQ94G1yW
— suzi perry (@suziperry) March 21, 2014
Has your feed has been full of #nomakeupselfies this week?The @CR_UK campaign has raised £2m http://t.co/ke0xlQwmBg pic.twitter.com/kjiPpG3SWU
— Maddy Savage (@maddysavage) March 22, 2014
Thanks to all of you who have donated because of the #nomakeupselfie trend. We are overwhelmed by your support! pic.twitter.com/GjH38dufuV
— Cancer Research UK (@CR_UK) March 19, 2014
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Assemblés à partir de centaines de plantes et d’animaux découpés dans les manuels, l’artiste Andrea Mastrovito a créé une installation spectaculaire où un vol de papillons pullulent les murs de la galerie, et toutes sortes d’animaux et plantes s’entremêlent à travers le plancher. Plus de détails dans la suite.
Demandbase, a tech company that allows b-to-b marketers to tailor ads and web pages to prospects based on their corporate IP addresses, has raised another $15 million dollars, the company is expected to announce today.
The funding, led by Greenspring Associates, comes at a time of growing enthusiasm among b-to-b marketers for solutions which allow them to reach prospects outside their email inboxes — especially via digital advertising. Marketing automation software company Marketo, for instance, told Ad Age earlier this month that it plans to integrate with a programmatic buying platform within the year. Oracle may have set up a similar move with its acquisition of data management platform BlueKai earlier this month.
“I’m seeing the convergence of ad-tech and marketing tech,” said Demandbase CEO Chris Golec in an interview with Ad Age. “The reason we got into the ad side side is we wanted to solve one of the fundamentally biggest problems b-to-b marketers have, and that’s getting the right companies to their site.”
Advertising Agency: Blast Radius Paris, France
Creative Director: Benjamin Bregeault
Art Director: Charles-Antoine De Sousa
Copywriter: Antoine Defaye
Stop by our petrol stations and leave with new friends.
For any purchase exceeding 30 euros, offer a bit of dream to you children with Disney Puppets.
Advertising Agency: Publicis Dialog, Paris, France
Creative Director: Pascal Bobelicou
Art Director: Juliette Pollet
Copywriter: Florian Dupré
Illustrator: Ulrich Schröder
Published: January 2014
Nada como uma boa surpresa para fazer com que cada um reveja seus próprios preconceitos. Os jurados da edição italiana do The Voice foram lembrados disso com a participação da Irmã Cristina, de 25 anos, que subiu ao palco devidamente paramentada e cantou lindamente uma versão de ‘No One’, de Alicia Keys.
Nos bastidores, é bacana observar a torcida de outras irmãs, colegas de Cristina no convento, torcendo por cada um dos ‘giros’ dos jurados. Depois de ver quem estava cantando, o rapper J-Ax, primeiro jurado a girar a cadeira, incentiva seus colegas a fazerem o mesmo, e todos eles acabam se virando para ver Cristina cantar.
A expressão da jurada Rafaella Carrá ao se dar conta de que aquela voz é de uma freira também é impagável.
Questionada sobre o que o Papa ia achar sobre a sua participação no programa, Cristina diz que não sabe, e ainda está aguardando uma ligação dele sobre isso, mas que irá argumentar que está apenas seguindo o conselho do líder da Igreja Católica de usar os seus talentos para evangelizar. Pela emoção de J-Ax, jurado escolhido por Cristina como tutor, e pela viralização do vídeo, que já tem mais de 24 milhões de visualizações, parece que o Papa Francisco não vai ter do que reclamar.
Post originalmente publicado no Brainstorm #9
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Iniciativa realizada pela UNHATE Foundation – o braço de responsabilidade social da Benetton – em parceria com o Departamento de Informação Pública da Organização das Nações Unidas, o UnHate News tem uma proposta muito bacana: oferecer uma plataforma onde os usuários possam criar as manchetes que gostariam de ler, transformando as tradicionais notícias relacionadas à casos de intolerância e injustiça em mensagens positivas e de esperança.
A ideia é incentivar jovens do mundo inteiro, entre 18 e 30 anos, a mostrar seus pontos de vista sobre assuntos que consideram relevantes, transformando-os no tipo de notícias que gostariam de ler, ver e ouvir. Os interessados têm até o próximo dia 31 para enviar seu conteúdo, que será votado pela comunidade por meio do botão “curtir” do Facebook. A partir de abril, um júri irá avaliar os 100 conteúdos mais votados, selecionando 10 deles para associá-los a projetos sociais da UNHATE Foundation e do DIP da ONU.
À primeira vista, parece bastante utópico, mas a iniciativa é baseada no raciocínio de que, para se construir um mundo melhor, antes de mais nada é preciso imaginá-lo e descrevê-lo.
De qualquer maneira, vale dar uma olhada no material enviado ao site, alguns bastante divertidos, como o a selfie do presidente russo na Parada Gay. Mesmo algumas “notícias” estando muito longe da realidade, como o acesso à água limpa nos cantos mais remotos do mundo, ainda assim é um sopro de esperança.
Post originalmente publicado no Brainstorm #9
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When Playtex set out to reinvent the sippy cup, it learned small things in life can make big differences.
The cups placate cranky toddlers in restaurants and are part of the social glue of the play group. When they’re poorly designed or hastily reassembled, spills and other bad things happen. And while sippy cups may be one of the more important purchases parents make from a quality-of-toddler-life standpoint, they seem too inconsequential for parents to bother researching online before buying.
Hence, when 4sight, the design firm behind the makeover, began its deep dive into sippy-cup anthropology, one of the “ah ha” moments was when moms would open up a drawer that was really a window into their secret shame.
(TrendHunter.com) Sneaker News has launched the March Madness Nike LeBron Tournament so they can crown the best LeBron sneaker to date. Sneaker fans are able to vote on their favortie LeBron sneaker and try to vote…
Marks & Spencer has revealed the latest iteration of its ‘Leading Ladies’ marketing campaign, celebrating influential British women, from actress Emma Thompson to structural engineer Roma Agrawal.
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