Hasta La Creative!

Dans le cadre de la campagne mondiale d’Amnesty International « Mon corps, mes droits » Hikaru Cho, peint ses modèles avec une précision et des détails extraordinaires. Le maquillage prends une apparence réelle une fois travaillé sur le corps. Des trompes l’oeil impressionnants à découvrir en photos dans la suite de l’article.

Cheil Communications and Harpoon Pictures’ director Anton Jøsef introduce the new Samsung Galaxy Duos with the new spot, “Forged.”

The 38-second spot, “alludes to the elemental power, the dexterous usability and the high-end performance that is wrought in the heart of the Galaxy S Duos.” If that sounds ridiculous, it’s because it kind of is. “Forged” opens on a blacksmith hammering away intently. The creation that “emerges from a fiery crucible, backed by an explosion of intense flames” is the new Samsung Galaxy Duos. That’s right, a blacksmith crafted phone. We then cut to a guy in an office goofily holding up the phone while a coworker gives him a “What the hell are you doing?” look and cough.

So, “Forged” makes fun of the ridiculousness of its concept, making the majority of the spot a buildup to a joke that really isn’t much of a payoff, eventually ending with the tagline “Forged with features” without telling us what those features are. Needless to say, this direction is a bit perplexing. The Galaxy S Duos, by the way, “allows users to keep their work and personal calls separate while also providing better coverage and a stronger signal” — which sounds an awful lot like a feature you would want to highlight in an advertising campaign. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Kingsmill hopes to win back consumers abandoning white bread with a new loaf which it claims contains just as much fibre as wholemeal bread.

Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as one big cocaine reference. 

Created to mimic the look and feel of current posters with the new tagline "You're On," these parodies mock the campaign's brief aspirational vignettes, which include lines like: "You moved to New York with the clothes on your back, the cash in your pocket and your eyes on the prize. You're On. (Diet Coke)"

In Animal New York's version, we get coked-out internal monologues, like: "You haven't been able to sleep, eat or orgasm in three days, but good luck on that client meeting." You can check out the rest of the parody ads below. 

With so many snorting at the soda's new campaign, I wonder how much longer the brand will decide to ride this long strange trip before it fizzles out.

Creative chaos is about to descend on Austin, Texas, for the annual SXSW festival, and a trio of alumni from Mother New York have chosen the moment to spread the word about Preacher, a new full-service creative shop they hope will capture and contribute to the town’s booming spirit of innovation.

The agency’s founders and sole employees so far are Creative Director Rob Baird, Head of Strategy Seth Gaffney and Managing Director Krystle Loyland. At Mother New York, the three oversaw clients from Burger King, Devo and Dell to Stella Artois, Sour Patch Kids and Virgin Mobile. Their combined CVs include earlier stints at other notable creative shops including Fallon, Crispin Porter & Bogusky, Wieden & Kennedy, New York and TBWA/Chiat/Day. They departed Mother last December on good terms, although Mother’s leadership now spite Austin — just a little bit.

“Rob, Krystle and Seth are first and foremost our friends and will always be part of the Mother family,” said Paul Malmstrom, co-founder at partner at Mother New York. “We couldn’t be prouder or more excited to cheer them on along their journey and we are incredibly jealous of Austin for now claiming three of the most creative, talented and brilliant minds we’ve ever met.”

Continue reading at AdAge.com

IKEA is certainly no stranger to goofy promotional videos, and their latest centers around a cosplaying civil servant from Singapore named Frank.

Franks’s hobby is beginning to make life in his small apartment difficult. With “many costumes and lots of raw materials lying around,” there’s not room for much else in Frank’s room. So, in a stop-motion sequence featuring anime-tastic music, the IKEA crew comes in and cleans things up. Demonstrating IKEA’s storage solutions, all Frank’s costumes remain in his room, neatly stored away, and there’s room for him to, you know, walk around and stuff.

“Is this even my room?” Frank asks. As he walks around appreciating the transformation, the video highlights certain IKEA products responsible for the improvements, closing with the “Make Space Better” tagline. It’s a pretty clever way to show how IKEA’s storage solutions can transform a small space, although we suspect some may be turned off by the whole cosplay thing.

New Career Opportunities Daily: The best jobs in media.

McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets.

Em 2003, Steven Jay Schneider lançou o livro 1001 Filmes para ver Antes de Morrer, que reúne algumas das principais obras do cinema. Jonathan Keogh é um jovem diretor apaixonado pelo universo cinematográfico, que resolveu condensar em um vídeo todos os títulos citados no best-seller de Schneider, com um acréscimo de 215 filmes.

O vídeo, com pouco mais de 10 minutos, levou cerca de um ano para ser concluído e cobre mais de 100 anos de pura magia, suspense, comédia, drama e ação. É bacana puxar pela memória algumas cenas inesquecíveis, seja o professor fazendo a chamada em Curtindo a Vida Adoidado, John Travolta mexendo a cadeira em Os Embalos de Sábado à Noite, a sombra de Nosferatu… Tudo em uma edição de se tirar o chapéu.

Para quem curte cinema, vale dar uma olhada no canal Jonathan Keogh versus The Movies, no YouTube.

Post originalmente publicado no Brainstorm #9
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Voici la bande annonce du film Sin City : A Dame To Kill For, par Frank Miller et Robert Rodriguez, qui sortira le 22 août 2014 aux Etats-Unis. Au casting : Jessica Alba, Joseph Gordon-Levitt, Josh Brolin, Eva Green. Une bande annonce très esthétique et graphique, à l’image du premier opus, est à découvrir.