Hasta La Creative!

Sarah Silverman is no stranger to controversy stemming from her politically charged PSAs. In her latest polarizing video, released last week, she bonds with Jesus Christ while they watch an NCIS marathon and discuss the state of women's reproductive rights in America.

The five-minute video, predictably lauded by the left and reviled by the right, has surpassed 800,000 YouTube views in its bid to promote "V to Shining V," a national pride day for women scheduled for Sept. 27.

Past progressive messages from the comic include "The Great Schlep," a Barack Obama-boosting clip that went mega-viral in 2008, and a 2012 video in which she offered to fool around with ultra-conservative tycoon Sheldon Alderson if he agreed to donate $100 million to Obama instead of Romney.

In a Q&A with AdFreak, Silverman vehemently denies the new spot is a rant against Christianity, and laments that there are haters who, in response to such videos, "call me 'Jew' and wish me murder and rape and it scares the shit out of me."

AdFreak: What was the genesis of the "Jesus" PSA?
Sarah Silverman: I noticed that women's rights were being very quietly chipped away, a lot like the voter suppression stuff. I think the Right knows that making abortion illegal in this country would be a bear of a task, so they're kind of just knocking out the headlights of our car, state by state, and then saying, "Oops, looks like you can't drive, you got a broken headlight."

Were you worried about the possible backlash, or perhaps looking forward to it, because that would build buzz?
I try not to read the angry tweets and threats. It's hard because there's so much of it. But if I let myself read it, I start to tremble and get really scared and I'm afraid it will make me stop doing this kind of stuff.

Are you pleased with the response it's gotten so far? Has anything about the response surprised you?
Yes, I am pleased. I'm perplexed when I see the Breitbart and Tea Party headlines like, "Jew Sarah Silverman Makes Video Blaspheming Jesus, Attacking Christians."

I'll never be surprised, but it's just frustrating because that is most certainly not what this video is. To me, it's information that people need to know, with comedy. I can respect people who believe that abortion is murder. If you believe that, then you are not going to want people to have abortions. It's the politicians and policy makers who are so comfortable pitching laws that take away women's access to affordable healthcare, contraception and, should she choose, abortion, that gross me out. I think it's far more Jesus-y to do what you believe is right than to do what lines your pockets with money and promised votes.

It's just odd to me that a people who are so against big government are so willing to mandate what a woman can and can't do with her own body. They're so protective of easy access to guns, and are making it so hard for a woman to get contraception.

The actor playing Jesus was awesome…
It's the awesome Michael Weatherly! He plays DiNozzo on NCIS—get the joke?

So, using Jesus makes a point about other groups that are using religion to make their points, right? Any groups in particular you had in mind?
Look, I just love the idea of Jesus. Genuinely. This awesome hippy that knew that if you don't deal with your shit, your shit will deal with you. Gosh, I wish the people who are shitty to others in his name would be brave enough to look inward just a little. This is not a rant against Christianity! It's a rant against those who can't get their heads around the fact that there are people with different beliefs than them and that has to be OK. I have friends and family with religion that I love and respect and adore and look up to. I don't have religion personally, but that's just my deal.

Was there dialogue you left out, a scene deemed too controversial?
You can't see it well, but in the end Jesus is wearing a T-shirt with one of those Jesus fish on it, but inside it says "Feminist." And there was a crude sex joke in there, but I didn't want it to be the thing people talked about. I didn't want to take away from the stuff I thought was more important.

What have you learned from doing social issues videos, and how do you gauge if they've been successful?
I just put it out there and move on … I want people to sign up at ladypartsjustice.org and march with me and hopefully hundreds of thousands of women and men in their home-state capitals on Sept. 27.

Did any of your political videos get a positive response that exceeded your expectations?
"The Great Schlep" was a big beautiful surprise.

Are you shocked by the amount of hate tossed your way because of these ads? Are haters on YouTube like hecklers at a comedy club?
No, because you see hecklers. You can look right at them, right in the eye, and no matter how shitty they are, they are right in front of me and the whole audience, and they have to take responsibility for any shitty stupid thing they say. On the Internet their identity is often shrouded. Their avatars always seem to be some scary cyber monster or some masked and armed animated killer and they call me "Jew" and wish me murder and rape and it scares the shit out of me. That's why I try not to look. I don't wanna be scared out of doing junk like this. Especially not by the faceless boogymen that spew threats with no accountability. Pussies, I think.

Look, this couldn't be worse for my career—trust me, I get no money for this, no paid work comes from alienating potential movie and TV consumers. I do it because I'm like the scorpion from The Scorpion and the Frog. I may drown in the process, but I can't help it. It's my nature.

What recent issue-oriented ads do you respect? Any campaigns come to mind that make you say, "I wish I'd done that"?
Not really. There are issue-oriented commercials? The one for Cheerios when the kid says, "When we have Cheerios it's kind of like we're having breakfast with Nana" makes me cry like a baby every time.

What's your favorite ad of all time, or your favorite ad character?
There are so many great ads out there—some of the funniest stuff. I love the Skittles commercial where this girl thinks this man is so lucky because everything he touches turn to Skittles, and then he turns and is like, "I can't hold my own grandson!" Or something super serious. I can't remember exactly, but I loved it. And there was an ad for Imodium or something where this guy is in a hot tub with all these hot chicks and his friend walks by and is like, "Hey Jeff, how's your diarrhea?" I also like the ad with the awesome guy in a Speedo with a drink, and the only audio is, I think, a David Byrne song. I'm not explaining it well, but it's pretty perfect.

There was a time when the Super Bowl was not only synonymous with funny advertising, but synonymous with funny monkey advertising. Now, it looks like bears may be taking monkeys’ place.

OK. Before you start, I know: Most of the ads featured chimpanzees, which are apes, not monkeys. But monkey is a funnier word. At any rate, there were so many super simian spots that Ad Age ran a poll in 2011 asking readers to pick their favorite. CareerBuilder won.

Times have changed. For a number of good reasons, the use of real chimps and other apes in ads is a thing of the past. Only young chimps can be used in acting, but young chimps have often been taken from their mothers. Acting also doesn’t come easily to them. Then when they age out, they’re dangerous and typically get sent to places we’d rather not think about. Most major ad agencies have sworn off of using them. (When CareerBuilder returned to the game with live chimps, the ads were done in-house.)

Continue reading at AdAge.com

Pour l’année 2014, nous avons décidé de vous présenter des sélections de créations précédemment publiées sur Fubiz autour de thématiques différentes chaque mois. Voici notre première sélection sur le « Paper Art », insistant sur les œuvres et projets les plus rafraichissants. Le tout est à découvrir dans la suite.

2014 Calendar With Flavours by Nearly Normal Craft.

Exploded Views by Zim & Zou.

Paper Craft Castle by Wataru Itou.

BBQ of Paper by Zim et Zou.

Bone-A-Day by Wendy Wallin Malinow.

New York by Eiko Ojala.

Paper Art by Fideli Sundqvist.

Paper Craft Sculptures Of Food by Maria Laura Benavente.

Paper Dragon by Ink Studio.

Paper Sculptures by Rogan Brown.

Paper Sculptures Map by Matthew Picton.

Paper Typography by Sabeena Karnik.

Impressive Paper Origami by Nguyen Hung Cuong.

The Me Bird Animation by 18bis Studio.

Drawing with Paper by Lobulo.

Laser Cut Paper by Eric Standley.

3D Paper Sculptures by Calvin Nicholls.

Happy 2014 from Fubiz.

EVB and Victors&Spoils are banking on the effectiveness of 90s nostalgia and/or attempting to make you feel old with their remake of Blackstreet’s 1996 hit “No Diggity” for JCPenney. The song has been changed to “Go Ligety,” for J.C. Penney’s campaign in support of U.S. Olympic skier Ted Ligety.

“Go Ligety,” which is performed by C-Black of Blackstreet, informs viewers that when you round up your purchase to the nearest dollar proceeds go to the United States Olympic Committee. “”I like the way you work it. Go Ligety. You got to round it up.” rhymes C-Black, a fun, if cheesy, way to get the word out about the promotion. Ted Ligety doesn’t make an appearance himself, but J.C. Penney has a small Lil’ Ligety puppet act as a stand in. C-Black has a puppet doppelganger as well, who handles piano duties on the song. Between the puppets and the reworking of Blackstreet’s mid-90s hit, “#GoLigety” is a lot of fun, with enough going for it to get people to sit through its 2:15 duration.

New Career Opportunities Daily: The best jobs in media.

This new ad in Subaru and Carmichael Lynch's "Love" campaign opens on a scene we all dread—a car with a flat tire, and of course it's raining. We see a girl in a raincoat crouched down next to her car, getting drenched while she faces the challenge of changing it. Odessa's beautiful "I Will Be There" plays throughout ("If you ever need someone to hold you/I will be there/Standing by your side"), and I can't help but inwardly cheer her on. I won't give this one away; you need to watch it for yourself. It's good. Really good. Another winner from a company that tells these kinds of stories particularly well.

Ezra Klein’s decision to leave The Washington Post for Vox Media reflects the growing influence of new players in online journalism.

Jen Selter, the New Yorker whose amazing ass brought her fame and now fortune on Instagram, has — as we knew would happen — signed yet another marketing partnership deal. This time, it’s Cirrus Fitness, a fitness equipment manufacturer.

If you haven’t heard, or have been living under a rock, a couple years ago Selter began working out. She noticed it was firming up her body, most notably, her butt. So she decided to post posterior pictures, of belfies, to her Instagram account. She now has 2.2 million followers. Most probably following for reasons entirely separate from fitness-related purposes.

Of her new deal with Cirrus, Selter said, “I believe in motivational fitness. Cirrus equipment has personality, it is fun and it will help people be active. Cirrus makes great durable products that I’m proud to share with my followers, and I can’t wait to start developing my line of products.”

Selter already has deals withNew York water brand NY20 as well as nutrition supplement company Game Plan Nutrition.

According to the agreement, Selter will collaborate on a custom Jen Selter line of fitness products to launch later this year, focusing on helping all levels of fitness enthusiasts achieve their healthy lifestyle goals. Selter will use Cirrus products and will promote the brand on her social media channels by sharing workout tips and videos, featuring Cirrus Fitness yoga/exercise mats, stability balls and medicine balls in workout programs. Selter will also host product giveaways via her social media channels.

We’ll try to take a quick breather from the Super Bowl madness and provide this op-ed from Natalie Marsan, media director/community management at MRY. As you can gather, community management is the topic at hand and we will let our newest scribe drop some science.

Community Management is no longer a job title. It is a discipline. In fact, it is a new discipline born out of disruption. So, four years into Community Management Appreciation Day, where does this discipline fit in the industry? What does the career ladder look like? Why should you care?

As Community Management evolves, so must the roles within the discipline. If you can say ‘yes’ to any of the following statements, the likelihood that one community manager (CM) will be able to do the job is erroneous. An entire Community Management department might be in your business’s future.

?        Your brand has a large customer base and communities spread over multiple owned channels.

?        You service multiple markets, potentially in different regions of the world.

?        You are seeking new forms and innovative solutions for capturing customer insights, and you think social media is a likely place for gathering those insights.

?        You have diverse customer segmentations.

?        Your brand has a broad share of voice in your industry.

?        You think the future of customer service is more sophisticated than just solving issues as they emerge.

A Community Management department will include not only CM’s and a Director of Community, but most likely a senior CM and potentially a supervisor, as well. While the CM’s themselves have the unique position of being on the frontlines with customers, they also need to remain at ground level. More senior roles within the discipline will have the sensibility of a CM, but also the hindsight of what works and what doesn’t – as well as the luxury of the bigger picture perspective. The most senior team member will need to maintain a bird’s eye view of the health of a community, as well as where the brand stands in broader conversations online.

Ultimately, the most senior role ensures, or more accurately obsesses, that the community is driving value to the brand and that the brand is driving value to the community members. These CM leaders also:

?        Bring a strategic focus to the community management discipline; ensuring insights from the community are driving strategic decisions over time.

?        Set new standards and further enhance best practices uniquely tailored to their (or their client’s) business.

?        Draw out key insights from the highest-yielding content and trends in community voices and sentiment. Conceptualize and optimize content accordingly.

?        Ensure that relevant team members are getting the information they need, deciding on roles and responsibilities, and overseeing day-to-day operations. They keep a close watch on the frontline to make sure the entire team is adhering to strategy.

continued…

New Career Opportunities Daily: The best jobs in media.

Well here’s a powerful message from the National Congress of American Indians that celebrates the plight, achievements, attitude and history of the American Indian. The two minute video shares a collage of Indians, their place in America and pays tribute to their tribal names.

All throughout the video, created by goodness Mfg., we are given words that describe these proud people. At the end we are asked why a national football team still uses a derogatory word, referred to as the “R Word” by native Americans, as its name and mascot.

If only this were running during the Super Bowl.

Yes, to quell the Spy line, we can confirm that Evan Zeller, who has spent the last two years on the freelance circuit, working with Microsoft for Razorfish among other duties, has landed a full-time gig as director of strategy at Possible Worldwide, which he’s actually been working with for the past several months. In his new official role, Zeller’s working with Mitsubishi and new business efforts for Possible, the global network that was launched by WPP three years ago. Prior to his freelance gig, Zeller worked on the strategy side with the likes of Goodness Mfg., Modernista! and Night Agency.

New Career Opportunities Daily: The best jobs in media.