Jan
29
Study: Consumers Don’t Know What AdChoices Privacy Icon Is
Posted in: UncategorizedThat consumer education campaign touting the ad industry’s privacy program? Well, to use industry parlance, it didn’t exactly move the needle.
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance’s AdChoices icon — the little blue triangle seen primarily in targeted display advertising — indicates efforts to help people understand the program have had little impact.
The AdChoices icon sparked 6% awareness among survey participants in 2013 compared to 5% in 2011, reported Parks Associates.
Post a Comment