Hasta La Creative!

With more than four decades of success, the International CES reaches across global markets, connects the industry and enables consumer electronics innovations to grow and thrive. Every year CES draws attendees from around the globe ready to do business.

When it comes to introducing new products and services, start-up businesses must focus on distinguish themselves and their products from similar companies.

It is crucial to explain why should people choose you. As we believe in explainer videos, we went through the websites of this year’s exhibitors to see how often and how well they are using their explainer videos.

We took the opportunity to rate each video by Video, Audio, Concept and Coherence. Placement is very important. We gave 5 points if the video appeared on the main page. For each click it took to reach the video we subtracted 1 point.

Bazaarvoice

Video: 4
Audio: 4
Concept: 4
Coherence: 4
Placement: 3

Using various visual techniques nicely, the video is engaging despite it is a bit long. Voice over and music works very well together, having a good pace and mood. Regarding the visual: mixing info-graphics with the actual website in this case a good choice, and we really like the almost 3d connections between the brand logos.

Alkilu

Video: 4
Audio: 4
Concept: 5
Coherence: 5
Placement: 5

We really like this video, brief, engaging, makes people curious. In just 45 seconds, we know what the product is made for, we know the advantages and when the video ends, we feel desperate to get some.

Of course it is not a high-end production, but as you see, it is absolutely possible to make an explainer video even on lower budget, that does the job! Yes, this is one.

Squint Browser

Video: 3
Audio: 3
Concept: 4
Coherence: 4
Placement: 4.5 (main page, but need to scroll down)

This product is great, it provides something most of us are looking for: ignoring useless content, only reading what we care for. It is like a relief. And this is why we think this video could be better… shorter, funnier, with happier music and better voice over.

Let’s

Video: 2
Audio: 2
Concept: 2
Coherence: 3
Placement: 5

Well, the explainer video is on the main page, which is great!

Not having voice over works sometimes – depends on the concept. We found this video quite slow, while not really discovering the basic idea of the product. Music is too out of style, the StarWars-like text animation at the end is a bit corny, really fast and hard to read. After seeing the video, we actually had to scroll down and read what this application is all about.

But we have read it, so the video, in a way, worked after all.

Bsquare

Video: 4
Audio: 4
Concept: 4
Coherence: 4
Placement: 4

Everyone likes black and white, “hand-drawn” videos. This is a good one with nice characters. Introduction-problem-solution-details. It is all in place, but a 3 minutes long video will only engage someone desperate.

Insteon

Video: 4
Audio: 4
Concept: 5
Coherence: 4
Placement: 5

Really good product, clean explanation, we instantly know quite a lot about the product.
Showing details of the actual application, info-graphics, pictographs as well. After seeing this, your only question is where to buy it and on what price.

And it doesn’t feel like it’s 1:47 long, so well done!

Invisage

Video: 4
Audio: 4
Concept: 5
Coherence: 5
Placement: 5

Black and white, hand-drawn again, and in quite a short time we get what it is all about, despite the product itself is really technical and sophisticated. Very well done.

i-Sai-So

Video: 2
Audio: 2
Concept: 3
Coherence: 3
Placement: 5

The product obviously has determined the screenplay, but not bad at all for a low-budget video. Voice overs are not the best ones, some music would be nice, but this is a great example to see how important placement is!

On main page, very big window with a play button, impossible not to click on it! And it worked. Of course it did.

Qfactor

Video: 5
Audio: 5
Concept: 5
Coherence: 5
Placement: 5

Wow. So network. Much explained. Many cute birds. WOW.

PixeSocial

Video: 3
Audio: 1
Concept: 2
Coherence: 2
Placement: 5

2:21 long, and at the end we were not sure about the service. The voice over is noisy. If only there were some music along with it to cover the poor quality of the recording.

But it is placed on the main page of their website and so we watched it! Twice, actually (to understand what it is all about)

We aren’t saying this video is very bad, it is just made for a product that NEEDS to be explained much better.

And there you have it. Is your explainer video meeting the right criteria?

This guest post was written by Gabriel Sarkadi of Easy Explain Video and was reprinted with permission.

Dans la lignée de l’excellent travail de la photographe Irina Werning avec Back to the Future, voici la très belle série de Chino Otsuka qui s’est imaginé et incrusté elle-même dans ses photos d’enfance : une pose à coté de l’enfant qu’elle était. Plus d’images de son projet intitulé « Imagine Finding Me » dans la suite de l’article.

The robotics zone at the Consumer Electronics Show this year included toys that move at hyperspeed, cute animatrons, home cleaning robots and telepresence bots to get you to that meeting without having to sleep at an airport hotel.

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Continue reading at AdAge.com

You might say that Barton F. Graf 9000 Founder and Chief Creative Officer Gerry Graf is at a high point in his career. After steering much celebrated advertising at agencies such as Goodby, BBDO, Saatchi and TBWA/Chiat/Day, New York, he went on to launch his own shop more than three years ago. The nimble startup soon became known for its signature, bizarre comedic style for clients like Little Caesars, Dish and Kayak.com. Recently, it broadened its repertoire with work like Super Cell’s epic animated first spot for Clash of the Clans. It’s also grown up a lot working with big clients such as Unilever on Ragu, for which it turned out work that helped to push the advertiser to the top of last year’s awards charts.

But even before he was in advertising, Mr. Graf was making things happen on other sorts of stages, as you’ll see in this week’s episode of Six Things.

Continue reading at AdAge.com

Située dans les Alpes autrichiennes, cette jolie maison a été construite par le designer Peter Jungmann pour un particulier. Appelée UFOgel, fusion des mots UFO et Vogel, signifiant oiseau en allemand, cette structure sur pilotis proposée à la location dispose de grandes fenêtres et d’un aménagement chaleureux.

Here's a new spin on geek chic: Lyndsey Scott is a Victoria's Secret model who moonlights as an app developer.

With a double degree from Amherst in computer science and theater—along with modeling credit for the likes of Gucci and Prada—Scott has created an app that blends her two worlds. iPort is a simple solution for models to manage their portfolios and billing.

The app also has its own wonderfully cheesy infomercial, with Snoop Dogg's "Drop It Like It's Hot" playing for some 30 seconds in the background while Scott struts into her home tossing off the excess baggage of daily life as a model. She stops short of tossing her iPad, which she then shows off as the one tool needed to manage everything from casting calls to photo releases. (Spoiler alert: She also drops her wig at the end, so be sure to stick around for that).  

Sadly, but perhaps unsurprisingly, she tells PandoDaily she catches flak from some in the fashion industry for her penchant for nerdiness: "I've definitely had a few (modeling) agencies tell me I need to be cooler."

But her new agent is supportive, telling the site that models are increasingly being valued for their depth: "Physical beauty gets a model's foot in the door, but her personality, combined with other gifts and abilities, makes her more interesting to advertisers and fashion and beauty clients." Via Fast Company.

Depois das recentes aberturas homenageando “Breaking Bad”, Guillermo Del Toro e “O Hobbit”, “Os Simpsons” agora prestam reverência ao diretor japonês Hayao Miyazaki.

“A Viagem de Chihiro”, “O Castelo Animado”, “Meu Amigo Totoro”, “Ponyo” e outras criações do estúdio Ghibli foram representados na entrada do mais recente episódio da série.

Post originalmente publicado no Brainstorm #9
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While Netflix is absolutely everywhere in the US, the streaming service has had some trouble catching on in Canada, where “research showed that Canadians struggled to see the value in the service.” So how do you get Canadians to like something? Hockey, definitely hockey.

So, DDB Canada Vancouver whipped up (and it does feel whipped up) a locker room spot for the new Canadian brand campaign entitled “Pep Talk,” in which a coach tells his players to “remember that scene from that movie on Netflix” where “the coach…gave that speech…well that, gentleman, is what I am saying!” rather than provide a speech of his own. The whole thing is reminiscent of a Simpsons joke from the 1992 episode “Homer at the Bat” in which Mr. Burns tells his softball team, “So I want you to remember some inspiring words that someone else might have told you over the course of your lives, and go out there and win!” But, you know, a lot less funny.

The idea was to show “how stories you can find on Netflix stay with you anywhere, anytime.” It would have helped to create an ad that stuck with you, instead of one this forgettable. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Matthew Charlton and Neil Dawson, the chief executive and the executive creative director of BETC London, are leaving the agency.