Fabian Greiser a imaginé ce superbe poster et calendrier appelé Run Run Run Kalendar 2014. Réalisé pour les amoureux du running, cette création à gratter propose de lister toutes les courses et les évènements importants dans le domaine. A découvrir en images et en détails dans la suite de l’article.
Hey, bro … what's a deductible?
The Colorado Consumer Health Initiative and ProgressNow Colorado Education target young adults, including the oft-maligned and frequently wasted "bro" segment, in a series of shareable Web ads that milk the theme "Got insurance?" to promote access to Obromacare Obamacare.
The most outrageous ad in the bunch is "Brosurance," which shows "Rob, Zack and Sam—bros for life," in all their beer-fueled frat-house glory. Copy begins: "Keg stands are crazy. Not having insurance is crazier. Don't tap into your beer money to cover those medical bills. We got it covered." Zach and Sam also appear in an execution headlined "Club Med," which reads, "Yo Mom, do I got insurance? My girlfriend broke my heart, so me and the bros went golfing. Then my buddy broke my head. Good thing my mom made sure I got insurance."
The rest of the campaign is more conventional. One ad shows a very-expectant young woman "about to pop," while others feature a young mom with her daughter, a guy who was injured in a bicycle crash, a kayaker and a mountain climber. All ads use the #GotInsurance hashtag and point to DoYouGotInsurance.com for more information about signing up for Obamacare.
"We were trying to connect with young adults, and we thought, 'What are things that might connect with college-age folks?'" says Adam Fox, director of engagement for Colorado Consumer Health.
Some have blasted the "Brosurance" and "Club Med" ads as offensive, condescending or simply vapid, lamenting the party imagery and grotesque grammar. Others question whether targeting college-age people is wise, since the Affordable Care Act extends dependent coverage to adult children 26 and younger. That latter complaint seems mean-spirited, since not everyone that age has living parents, and even if they do, many young people, for various reasons, must insure themselves.
Moreover, the work is mildly controversial at best, and I think the nation's psyche is strong enough to withstand a little bro-needling for a good cause. The campaign is getting lots of media attention, which was clearly its aim, and hopefully that will lead the target audience to at least think about healthcare, however fleetingly, between rounds of golf and beer.
More shareable "Got insurance?" ads are on the way in coming weeks. And though she's not from Colorado, I'd like to propose Shelby Herring as the ideal spokesperson for this demographic. Having fun … that's her policy!
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(TrendHunter.com) Turning your home into a peaceful place to rest and meditate is a unique way to detach yourself from the world, and these zen furniture designs are offering some helpful ways to add some tranquility…
From production company The Famous Group comes the above pre-kickoff 3D opener meant to pump up the Houston Texans crowd and help them momentarily forget that they’re currently on a five-game losing streak. Bear in mind that they’re only seven games in right now. Yep.
Despite what the Transformers-esque Megabull would have you think, the Seattle Seahawks actually defeated the Texans during this Sept. 29th game by a score of 23-20. In case you missed it, Texans QB Matt Schaub called an audible late in the 4th quarter that demanded his offense lift him onto their shoulders to create a massive stack of football players somewhat resembling Megabull. The Seahawks defense countered by turning into a large bird of prey with the help of billionaire owner Paul Allen‘s record-breaking 50-yard wide hang glider.
As the Megabull tried in vain to jump-punch the Megahawk, the Megahawk swooped in circles around the Reliant Stadium rafters. After Megabull succumbed to fatigue, Megahawk snatched the football from the right horn of Megabull (also Schaub’s right arm), took it to the end zone, and ate it. As football fans know, this is the robot equivalent of a game-winning field goal, securing victory of the Seahawks. As Megahawk flew home to regurgitate pieces of the football for its young to feed on, the Houston crowed turned their ire Matt Schaub, and the “Fuck Megabull” chant was heard far and wide throughout Texas that day. ‘Twas truly a harrowing moment for the game of football.
On top of this elaborate tale from the gridiron, The Famous Group would like to note that this video was created in cooperation with New Zealand animation shop, Flux Animation, and that this video was specially made for the debut of Reliant Stadium’s new 14,549 sq. foot Mitsubishi Diamond Vision screen, the world’s largest in-stadium HD video screen.
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Eu tenho uma confissão a fazer: eu simplesmente amo Danny Trejo. De verdade. E vou além: faço parte daquela parcela de fãs que acredita que a simples presença do ator torna todo o resto desnecessário, mais ou menos como na campanha criada pela Casanova Pendrill para a Miller Lite. São dois filmes estrelados pelo bad ass, e tudo o que ele precisa fazer é aparecer.
“Quando tudo parecia perdido, a vida deu a ele uma segunda chance. O mundo deu as costas a ele, apenas seus verdadeiros amigos ficaram ao seu lado. Seu chamado se tornou proteger a amizade, os bons amigos…”, diz o narrador no primeiro comercial, Mission.
A ideia é que Danny Trejo não poupará esforços para proteger a amizade e os momentos que você compartilha como seus amigos – no bar, tomando uma cerveja, por exemplo. A história segue com El Protector, quando um destes momentos está ameaçado por, é claro, celulares, e ele é obrigado a entrar em ação. Sem precisar falar nada, sem precisar fazer nada, ele domina o ambiente com um olhar. Detalhe para o constante vento batendo nos cabelos do ator.
Sério, tem como não amar?
Post originalmente publicado no Brainstorm #9
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Fred Mangione is CMO and CRO of the National Basketball Association’s Brooklyn Nets and its new home auditorium, the Barclays Center. The Nets moved from New Jersey to Brooklyn last season and are quickly establishing themselves as a team the New York borough’s residents can get behind.
Ad Age chatted with him about his plans to broaden the fan base to other New York boroughs, and which NBA teams are extra smart about data.
Don’t miss Mr. Mangione at our first-ever Ad Age Data Conference next Tuesday, October 29 in New York!
Every year Ad Age’s Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.
But which brands are the biggest repeat winners?
We charted the biggest winners in the last 10 lists, counting only appearances on the A-List proper, including the No. 1 spot otherwise known as Magazine of the Year, and excluding honors such as Editor of the Year and Launch of the Year.
This week, Neil Fox, Magic Breakfast show presenter, Magic 105.4, talks about 30 years in the business at The Radio Festival, interviews Robert de Niro and Michelle Pfeiffer, is serenaded by Robbie Williams, and tells us why it nearly came to fisticuffs when Daniel Radcliffe’s security met Britney’s at Magic Towers
In light of today’s Royal Christening, new research looks at the role of digital in the lives of new parents.
Coup de cœur pour les œuvres de l’artiste Odires Mlászho basé à São Paulo, qui transforme des livres en les déformant et les déployant, obtenant ainsi de superbes sculptures. Des inventions d’une grande beauté « Book Transformations » à découvrir en images dans la suite de l’article.
The growing “middleclassification” of the world is making societies increasingly risk-averse, and is a trend that will impact brands across sectors and territories in the near future, says Christophe Jouan, chief executive of trend watchers Future Foundation.
Tony Benna, creative/director at San Francisco agency Mekanism (whose work has been featured on this site before) gives us a unique look at the pitch from the director’s perspective.
The short video, entitled simply “Pitch Videos” gives you an idea of all the mishigas that can go into a pitch. When you have no budget, “friends become ‘actors,’” and “household items become props.” Benna admits feeling responsible for all the crazy shit he puts his friends through for these pitch videos, especially when (as in the clips featured here), they don’t get the job. What kind of crazy shit, you ask? Getting punched in the face while wearing a horse mask, mop-wearing, eating shoelaces, and motor-boating a rubber band, to name just a few.
If you want a better look into the creative process that goes into advertising, or you just like watching people do ridiculous things, then this video is definitely for you. It’s an entertaining 1:45 and really speaks for itself. Enjoy.
New Career Opportunities Daily: The best jobs in media.
Depois de rodar festivais pelo mundo, o curta de terror “Shhh” foi publicado online pelos diretores Freddy Chávez Olmos e Shervin Shoghian.
Inspirado pelos sonhos lúcidos de Guillermo del Toro, revelados em uma entrevista para a BBC em 2010, o filme conta a história de um garoto que, além de ter uma irmã escrota, precisa enfrentar um monstro que vive no banheiro. O monstro cobra um pedágio, que é o cabelo do menino. Mas um dia ele tem uma ideia.
É um curta de baixo orçamento, mas com um excelente design de produção. O próprio Guillermo del Toro assistiu e aprovou. Dê o play no vídeo acima, em inglês e sem legendas.
Post originalmente publicado no Brainstorm #9
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Six months after stepping down as Turner’s EVP-digital, Walker Jacobs has landed at Clear Channel where he will oversee revenue for the radio giant’s billboard business.
Clear Channel Outdoor has named Mr. Jacobs chief revenue officer and president of sales for North America. He will report to Clear Channel Outdoor-North America president and COO Suzanne Grimes and manage Clear Channel Outdoor’s national ad sales, sales marketing, revenue management and sales operations teams.
“This is the pivotal moment for [out-of-home] as we combine our enduring impact with emerging technology, to help marketers reach an increasingly mobile consumer against the backdrop of a fractured media landscape,” said Ms. Grimes in a statement.
Domino's has fired the latest shot in the pizza wars by disparaging unnamed competitors—OK, clearly Pizza Hut—for overpromising the effect its midweek deals will have on your mundane little life.
"We could tell you that carrying out Domino's on a Monday will bring out the weekend you," says the new spot, from Crispin Porter + Bogusky. That's a not-so-veiled reference to Pizza Hut's recent ads, one of which (also posted below) begins: "Make your weekday feel like a weekend with Pizza Hut's Early Week Deal."
The Domino's ad pushes its own weekday deal—$7.99 for a large, three-topping pizza Monday through Thursday. (The Pizza Hut deal is the same, except only two toppings.) But in keeping with the chain's recent campaign theme of painful honesty, the Domino's ad says promising a weekend feeling from its midweek pizza "would be a lie," adding: "The truth is, pizza alone won't make your weeknight special. It's what you do with it that will."
The ad is amusing, but disingenuous. It closes with a family all laughing together and eating Domino's pizza in their backyard, while watching a movie from an old-time projector on a white canvas staked in the ground. So, Domino's won't bring out the weekend you—but it will bring out the spontaneous, fun-loving, perfect-parent you who suddenly does things, like watching movies in the backyard, that only happen in commercials. That, of course, is as much a fantasy as saying your Tuesday will be like a Friday.
Domino's can pretend to be above the fray, but it's playing the exact same game. And isn't that, in the end, actually more dishonest?
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Beer Press Collection, c’est un impressionnant projet Kickstarter qui a déjà soulevé la somme nécessaire pour produire des repose-verres au design très réussi. Des créations d’une grande beauté, proposées dans différents packs à découvrir en images dans la suite de l’article.
Slate's legal reporter obviously has too many friends and wants to pare down her social circle, because she recently decided to see what would happen if she wore Axe men's body spray for a week.
Inspired by her 13-year-old nephew, her own Axe-worshiping sons and the legion of other advertising-hypnotized young males out there, Dahlia Lithwick wanted to see how people would react if she slathered Axe products all over her "fortysomething" self and went about her day as a functioning adult.
The results of her odd experiment were mixed. On the one hand, she earnestly liked the smell: "I smelled the way an adolescent male smells when he feels that everything good in the universe is about to be delivered to him, possibly by girls in angel wings. I had never smelled this entitled in my life. I loved it. I wanted more."
On the other hand, and clearly disappointing for Lithwick, few people seemed all that bothered by it. "Almost immediately upon my arrival [at a staff party] I was accosted by three female Slate colleagues who spontaneously observed that I smelled completely amazing. … One colleague said it brought her right back to whatever it is that happened in the back of a truck when she was herself 14."
So there you have it—not-so-scientific proof that wearing Axe might help a single guy land either an underage teen or a cougar.
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The next time some douchey middle-aged accountant cuts you off at a stoplight, it could be in an electric car!
BMW (the official car company of overly-entitled drivers in the tri-state area), is unveiling its first ever electric car, the BMW i3, in grand style with “the world’s first interactive 360° film.” Created by agency WCRS in collaboration with Mustard Films and Tool, the app entitled “Become Electric” is designed to promote a first-of-its-kind car with a unique visual experience. It was just made available for download worldwide.
“Our idea was to create the first ever 360° virtual test drive film. By producing it as an App for mobile and tablets we were able to put the viewer in control and give them a unique, personalised experience that would entertain as well as allow them to experience the car,” says WCRS Creative Director Ross Neil. BMW i Communications Manager Nicola Green hopes that the app will lead viewers to test drive the car in real life. Some drivers might take a little convincing to get on board with the idea of an electric car (especially those used to luxury/performance vehicles), and the immersive experience created by the parties involved could be the thing that helps convince them.
So the next time some entitled prick dangerously weaves in and out of lanes because he has an expensive car and therefore owns the road, at least he won’t be contributing to the greenhouse effect. Thanks, BMW!
You can download the app at the iTunes store here, or at the Google Play store here. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
O famoso museu Anne Frank House, em Amsterdã, recentemente embarcou em um projeto inspirado pelo icônico trabalho de Sergey Larenkov, fotógrafo russo que mistura de uma forma magnífica o passado com o presente.
Linkando passado e presente, as fotos dão novos sentidos às ruas de Amsterdã.
Mesclando fotos da vida de Anne Frank durante a Segunda Guerra Mundial com imagens atuais da cidade de Amsterdã, retiradas do Google Street View, o resultado é uma série fotográfica que usa da perspectiva e da manipulação de imagem para ligar o passado ao presente, ocupando espaços com histórias.
As composições mostram pessoas que conviviam e ajudavam Anne Frank durante seu refúgio, a casa da família Frank e também o esconderijo – hoje conhecido como Anne Frank House -, dando novos sentidos a estes mesmos espaços na atualidade.
Criado pelo designer Michael Danckaarts, da LBi Netherlands, o projeto acompanha de forma criativa o recém-lançado aplicativo Anne’s Amsterdam que, baseando-se em conteúdos geolocais, permite que o usuário mergulhe na vida de Anne Frank explorando lugares e as histórias que estes carregam.
Post originalmente publicado no Brainstorm #9
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Merlin Entertainments, the theme park business, has appointed TBWA\Manchester to an ongoing contract worth £11.2m annually after a competitive pitch.
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