Hasta La Creative!

Mekanism, the San Francisco/New York agency you may remember from this compilation of rejected pitch videos from director Tony Benna we featured last month, has always had a reputation for having one of the weirdest websites in the industry. Now, they’ve completely revamped their site…and it’s still really weird.

The new site uses “Parallax Effect which enables users to have a 3D visual experience by layering images and having them move at different speeds and perspectives to create depth.” Visitors to the site are instructed to scroll down for the Mekanism web experience, where they are told about the agency’s combination of “super smart strategy,” “innovation,” “design,” and “age old storytelling.” If you continue to scroll down you are brought to case studies highlighting some of the agency’s best recent work, including their halftime intro for Beyonce’s Super Bowl XLVII Halftime Show, their “Datalandia” trailer for GE, their “Clean Happy” campaign for Method Home, “Coast to Coast Photo Post” for Samsung, their “YOUphoria” spot for Nordstrom, and their work promoting Rise of the Planet of the Apes. Mekanism also provides a list of awards they’ve won, from their Cannes Gold Lions Award in 2004 up to their 2013 One Show Interactive award for branded games.

Their “About” section is similarly image-driven, making full use of the Parallax Effect. There’s also a more complete “Case Studies” section, a list of work and clients, news, and contact information. The attention to visual detail makes for a dynamic web experience, and Mekanism’s unique sensibilities ensure that it’s a weird one. Let us know what you think of the new site in the comments section.

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Advertising Week X, the tenth annual week for people in the advertising industry to celebrate advertising by talking about, awarding, and giving tips about advertising is only a week away. What more appropriate way to celebrate advertising than with an advertisement for celebrating advertising? Yay, advertising!

The above advertisement comes from SF-based advertising agency Mekanism, which doesn’t seem to be an official partner or sponsor of  Advertising Week so we’re assuming this advertisment was made just for love of the game. (The game is advertising, by the way.) While the ad does a good job of advertising all of the hipster/yuppie advertising people you’ll meet at Advertising Week, it doesn’t advertise one of the week’s biggest events: The Battle of the Ad Bands, in which advertising industry folks with trace amounts of musical acuity compete to be the best at simultaneously being in advertising and being in a band. I mean, CMJ is in town next week, but as an member of the advertising community, your attendance at the Battle of the Ad Bands should be mandatory if it isn’t already.

Advertising! Woo! Credits after the jump.

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