(TrendHunter.com) Looking at Wyatt McCollum’s photography, it’s hard to believe he’s only 21 years old. McCollum, who began photography after graduating high school, captures surreal portraiture,…
Biscuit Filmworks director Clay Weiner mocks a certain breed of self-absorbed, vacuous L.A. blonde (you’ll know what I mean if you watch the video) in his new, appropriate titled short “Shalloween,” starring Tessa Goss and Amanda Olmstead.
Goss and Olmstead play oblivious blonde ditzes who somehow walk past several severed body parts without noticing. The short horror parody plays on viewer expectations by cutting to shots of severed body parts, followed by gasps from Goss and Olmstead’s characters. Each time we expect them to be reacting to the ghastly scene in front of them, they are instead reacting to some self-absorbed observations — such as “Oh my god, I forgot to drink my warm water with lemon this morning.”
The severed body parts become more conspicuously placed in Goss and Olmstead’s path as the short plays out, with Goss and Olmstead practically bumping into a torso. At this point they comment on how much they like the purple bra the torso is wearing, but seem unaware that they have just passed part of a dead body. It’s kind of a one-joke premise, but it’s a funny one and Goss and Olmstead play their parts perfectly. My favorite exchange is when Goss and Olmstead think they see Michael Phelps. “Oh my god, Michael Phelps walks, too?” one of them asks. My biggest complaint would be that even at 2:45 it feels like Weiner could have shaved off 15-20 seconds. But it’s well worth the couple of minutes to check it out (especially if the premise sounds funny to you), and may elicit a chuckle or two. Enjoy.
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This cute Halloween video from Mekanism introduces a faux product called Lil' Pepsi, "the tiny treat that does the trick at any party!" We're talking about itsy-bitsy cans of soda, maybe 0.5 fluid ounces each, sized to fit in a doll's mini-mini-mini fridge, right next to the itty-bitty beers from that Dish commercial.
We're assured that Lil' Pepsis "are not available anywhere at any time," which is a shame, because most commenters seem enthralled, and Pepsi could make a bundle selling them as curios for keychains and such. (Queens, N.Y., rapper Big Baby Gandhi has a track called "Drink a Lil' Pepsi." It begins: "Drink a lil' Pepsi/Mix it with codeine … Big batch for the whole team." Gosh, I wonder why the song wasn't licensed for this ad?)
Lil' Pepsi sprang from the client's challenge to its in-house marketing execs and domestic agencies to come up with a fun ad concept. The spot is getting a fair share of spooky-week press and starting to pop on YouTube, so I guess that proves there aren't any small ideas. Or maybe it proves there are.
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Digital-media consumption is growing, and the marketplace has made remarkable strides in recent years, but concerns remain about metrics, fraudulent traffic and the risk of supporting piracy. In TV, where the biggest advertising money is spent, marketers wouldn’t pay for ads that won’t be seen, are “viewed” by robots instead of people, or show up around pirated content. Digital media promotes real-time data and real-time action, but our industry must do better to maintain and bolster our credibility and viability in this area.
The responsibility must start with the online ad sellers, and this is the territory of the Interactive Advertising Bureau, which represents media and technology companies that it says are responsible for selling 86% of online advertising in the United States. The IAB may be the only organzation able to direct action and correction across the entire sell side.
Is it doing a good job of this? Sometimes, yes, sometimes no. Here are some questions (and answers) for all of us to ponder:
Winning the prestigious annual designation of being the first brand to launch a national broadcast campaign for the holiday is Best Buy. Teaming with AOR CP+B, the duo have decided that the best way to delude people into putting a Microsoft Surface on their wish lists with the help of four celebrities reading parodies of “‘Twas the Night Before Christmas” whilst mugging for the camera. If you were watching the World Series on Sunday, these may already look a bit familiar.
Up to bat first are Will Arnett and Maya Rudolph, former co-stars on NBC’s troubled sitcom Up All Night or, to the vast majority of Americans who never heard about that show, “that guy from Arrested Development” and “that girl from Bridesmaids and SNL.” Both consistent show-stealers no matter what project they’re working on, neither phones in their performances for these spots, even though the scripts may be a bit lacking.
The issue with both of these comedic talents is that they completely make these spots. Now, this isn’t a bad thing. But whenever the camera breaks from them to focus on the spot’s holiday shopping subject, I lose total interest in these ads. In other words: Any time they’re not on camera, I’m completely tuning out until they come back. This may just be my experience, as I’m a big fan of both actors, but we’ll see if upcoming spots in the campaign starring LL Cool J and Jason Schwartzman suffer from the same issue. Still, cheers to Best Buy for getting Arnett and Rudolph on board.
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Coup de cœur pour cette vidéo d’animation 3D de Murat Sayginer. Intitulée « Ratio », cette création de grande beauté joue sur les formes et les matières pour composer un visage de pierre. Une vidéo et un rendu incroyable à découvrir en détails et images dans la suite de l’article.
Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, examines why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.
Download the report now and learn how to optimize your display campains for conversions.
A Fox acabou de revelar o primeiro trailer de “X-Men: Dias de um Futuro Esquecido” (X-Men: Days of Future Past), quase sete anos depois do fim da trilogia, e dois anos depois do “X-Men: Primeira Classe”.
O filme marca o retorno do diretor Bryan Singer à franquia, e tem estreia prevista para 23 de maio de 2014. Recentemente, o estúdio iniciou uma campanha viral para promover o novo capítulo da saga nos cinemas.
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(TrendHunter.com) Following the runaway success of this year’s edition, the United Bamboo fashion brand have released a brand new United Bamboo Cat Calendar for 2014.
The 12 uber-cute felines were dressed up in…
Appealing to morbid philosophy students and paranoid individuals everywhere, the folks (and one dog) over at New York digital shop Fig (which counts agency vet Al Kelly among those in its leadership team) are creating an alarm clock that wakes you up by telling you how long you have to live (with a projected life expectancy “based on age, health, lifestyle, diet, family history and other factors”), how much money you have, and how popular you are online. No need to wait to get out your smartphone or laptop to experience crippling anxiety about your health or social and financial well-being, Fig’s ALARMclock will wake you up with a panic attack!
ALARMclock is currently seeking funding on Kickstarter. In Fig’s words ALARMclock will help you to “Jump start your ambition. Reconnect with powerful motivating forces such as financial instability, social insecurity and fear of death.” If you’re the kind of person inclined to desire such a soul-crushing device, you can donate to make ALARMclock a reality. The project is currently at $2,121 of its $7,000 fundraising goal, which it must reach by November 26th. It wakes up every morning aware of its current Kickstarter status (I imagine) and impending death, should its fundraising goal not be met.
The ALARMclock doesn’t just wake you up every morning with a rundown of why you’re inadequate and a reminder of your impending mortality, though. It may work so well at waking you up in a state of dread that you never get to sleep in the first place. There’s nothing like completely eliminating sleep from your life to jump start your ambition and boost productivity.
ALARMclock: waking you up with all the pressures of modern day existence. You may never sleep again!
New Career Opportunities Daily: The best jobs in media.
Take a look through a gallery of all the best pictures from this year’s Big Awards, taken by Campaign’s roving photographer, Colin Stout.
Ainda em clima de mês das crianças, o Braincast 87 vai discutir dois aspectos carregados de polêmica: O excesso de tecnologia e a invasão da publicidade no universo infantil.
Pesquisas e especialistas se dividem, com afirmações de que a tecnologia pode trazer (ou não) danos para o desenvolvimento das crianças, e de que a propaganda e as marcas exercem (ou não) um papel prejudicial na formação de caráter, criando pequenos cidadãos consumistas.
Carlos Merigo, Saulo Mileti, Cris Dias e Daniel Sollero não são especialistas, mas, como sempre, tem opiniões sobre tudo, e se perguntam: Como os pais devem controlar o acesso a tecnologia aos filhos? A publicidade para crianças deve ser proibida?
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Google has shared plans to reward its Google Glass users with an opportunity to swap their existing glasses for a new pair, while expanding people’s access to the product through an invite-a-friend system.
Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site “at times illogical and at others irresponsible”.
Fujitsu, the Japanese technology company, has hired the Dentsu Aegis Network’s Mcgarrybowen and Carat as its creative and media agencies respectively, to build the brand’s profile in markets outside Japan.
Y & R New York has crafted a fun video for Xerox’s 75th anniversary tracing the evolution of the company (and their technology) over the course of 75 seconds.
I’m pretty fond of this “montage of technological innovation” approach, which seems to have become something of a trend. We saw 72 and Sunny try something similar with their montage of fictional high-tech wristwatches for Samsung Galaxy Gear, and of course there was the iPhone’s “Hello” spot. What’s interesting about the Xerox spot is we’re watching pieces of real history, given a glimpse of the birth and evolution of a truly important technological innovation. Xerox concludes the spot by saying “Let’s marvel at what could happen in the next 75.” I like that the focus of the spot is on the company’s history, with just a quick “What will the future hold?” type moment at the end. They could have lingered longer on this idea and it would have been to the spot’s detriment, since its strength lies in the nostalgic historic footage it provides. Y & R’s approach is hardly new or innovative, but it’s well executed and tasteful, a fitting tribute to Xerox’s history. I wouldn’t mind seeing more agencies mining this same approach in the future. It works.
New Career Opportunities Daily: The best jobs in media.
Pre-tax profit at Mother Holdings fell nearly 20 per cent, from £6.9 million to £5.54 million, in 2012, after what the directors called “another challenging year”.
A cada ano que passa, tenho a impressão de que a movimentação em torno das festas de fim de ano começa cada vez mais cedo. Este ano, algumas lojas nem esperaram outubro terminar (ou o Dia das Bruxas passar, como preferem alguns) para começar a decoração natalina. Algumas empresas também se adiantaram e já estão colocando na rua suas campanhas, como é o caso da rede de shopping centers Westfield, com Happy Giving.
O filme, criado pela Moon Communications Group e produzido pela Exit Films, é focado no mercado australiano e narra a história de um garoto chamado Nick, que cresce distribuindo seus pertences às pessoas que precisam: o lanche da escola, livros e passagem de ônibus, seu carro, o cachorro e até mesmo sua roupa. No final, com o personagem bem mais velho, descobrimos a verdadeira identidade de Nick e a missão de sua vida.
Se por um lado o objetivo desta campanha da Westfield é divulgar o trabalho de entidades beneficentes parceiras da rede, ao mesmo tempo faz a gente pensar que, apesar do desprendimento do personagem central, o objetivo principal das campanhas de fim de ano é vender, vender, vender. Está dada a largada.
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Estee Lauder’s Clinique has consolidated its global digital marketing business with Dentsu’s 360i following an agency review.
“We feel that our approach as we go forward will be more disciplined and strategic,” said Agnes Landau, senior VP-global marketing at Clinique. “Part of why we’re engaging 360i to work with us is to develop a global strategy that sets Clinique apart.”
In the past, the company had “a little more of a fragmented approach” to its agency roster, she said. “We had different agencies in different parts of the world. We are a global brand. We want to have a unique voice but one that has a global scope.”
Google’s US-only trial of branded images in Google search ads could effectively create a brand protection racket if implemented, writes iProspect UK chief executive Chris Whitelaw.
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