Middagsfrid: Spicy

The Swedish company Middagsfrid was one of the first in the world to offer home delivered grocery bags with fresh ingredients based on healthy and varied recipes. Showing even more swedes how easy everyday-life is when your food comes delivered right to your door, making dinner as simple as adding some spices, they sent a direct mail that you literally need to season if you want the offer.

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Andreas Ullenius
Copywriter: Viktor Jacobsson
Art Director: Andreas Ekelund
Account Director: Jacob Stjärne

Advertising Jobs: Mullen, MKG, Mindshare

This week, Mullen is hiring a media planner, while MKG needs a creative manager. Mindshare is seeking a copywriter, and 360i is on the hunt for an associate director of social media. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Newell Rubbermaid Transfers Biz to BBH/ PHD

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In case you haven’t read, Newell Rubbermaid, which has previously worked with Minneapolis-based Carmichael Lynch and Definition 6, has shifted its business to BBH and PHD as lead creative and media agency, respectively. BBH, which also works with leading brands including Johnnie Walker, British Airways, KFC, Audi, Barclays Bank, Westin Hotels & Resorts, and Axe, will support work by the global agency network including offices in London, Sao Paulo and Shanghai.

In a statement,  Richard Davies, chief marketing/insights officer of Newell Rubbermaid, says, “For the first time, we are aligning all our brands and categories behind one set of agency partners to drive big ideas that create a strong point of difference for consumers. BBH and PHD are the best in the business at what they do.  With their partnership, we now have the power to achieve much greater scale, reach and impact as we invest behind growing our brands worldwide.”

The new agency relationship has started two days ago and will go into full effect in early 2014.

New Career Opportunities Daily: The best jobs in media.

whil meditation: Man in a cube

Dave is a creative writer who lives inside the iconic Astor Place Cube in New York City. The cube’s 8X8 panels add up to 64 square feet which adds up to 512 cubic feet. For Dave, who is 5’8″, that is plenty of space to move around, write, cook, sleep, work out and even play guitar. Dave uses a bicycle generator to power up the lights and a handful of electronic gadgets.

Advertising Agency: Thinkmodo, New York City, USA
Creative Directors / Directors / Producers: Michael Krivicka, James Percelay
Camera: Matthew Cady
Published: September 2013

How McDonald’s Creates Content With ‘Inherent Social Value’


Using social media as an individual or a small brand is one thing. But being McDonalds’ in social is something else entirely.

Mr. Ropaitis: It’s [about local], and it isn’t. We are a global, decentralized brand, and rightfully so.We want our local [marketing] people making the decision for their markets. But for our larger activations, like for sports sponsorships and anything around the Olympics and World Cup, we see what’s happening during that event [and execute] localized-type campaigns [around the globe]So [we look at] what’s happening during World Cup, and trying give that feel and vibe [at a local level], and also attach that to the fun, to the nostalgia of the brand — all the elements that we stand for as a brand, so that it actually connects with our audiences.

Ad Age: How do brands fall short when trying to engage consumers in social?

Continue reading at AdAge.com

The Future of Wingsuiting

Le studio « Is this it » a réalisé cette superbe vidéo appelée Outlines suivant le champion du monde de Wingsuit, Espen Fadnes. Avec des images magnifiques, cette création s’interroge avec passion sur l’avenir de cette pratique très impressionnante. A découvrir en vidéo dans la suite de l’article.

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Patterned Bicycle Protectors – These Bike Attachments from Pijama Let Families Ride in Style (GALLERY)

(TrendHunter.com) These bike attachments are a cute way to dress up your bike. Perfect for active families, these cycling accessories were designed by Milan-based Pijama.

The bicycle extras include seat covers, bar…

We Hear: Did W+K Win Some Cherokee Work for Jeep?

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We have no idea, but we’ve received several tips about this and contacted Wieden+Kennedy on this, which referred to the client for inquires. Here’s what sources familiar with the matter tell us: “There are no details on the 2014 Jeep Cherokee advertising campaign at this time.  Global Hue remains the Jeep brand’s agency of record.”As far as we know, this is W+K’s win but if you know more, please let us know. We’re told it’s for the 2014 Jeep Cherokee 2014 model launch biz. We’ll keep you posted if we hear more. 

New Career Opportunities Daily: The best jobs in media.

Pôsteres homenageiam 80 anos de King Kong

Em 1933, chegava aos cinemas uma história de amor bastante fora dos padrões estabelecidos até então. Dirigido por Ernest B. SchoedsackMerian C. Cooper, King Kong encantou o público na década de 1930, tanto por sua envolvente trama quanto pelos efeitos especiais, avançadíssimos para aquela época. O resultado é que King Kong se tornou um clássico quase que instantaneamente, ocupando lugar especial no coração dos fãs de cinema até hoje.

Para marcar os 80 anos do filme, o estúdio La Boca criou duas deslumbrantes séries de pôsteres, nas cores prata, dourado e vermelho, para homenagear a data. O projeto, disponível com exclusividade na Dark City Gallery, destacou exatamente o lado romântico do gorila gigante, que se apaixona por uma atriz, apesar de toda sua ferocidade.

Para estender a homenagem, publicamos aqui também os pôsteres originais da época, atribuídos aos diretores de arte Carroll Clark e Alfred Herman.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Nissan Becomes Latest Carmaker to Set Up a Bespoke Agency


Nissan has signed a new three-year contract with Omnicom Group, as part of which the Japanese carmaker is launching a new global agency unit to centralize all its marketing.

TBWA/Chiat/Day has been the lead creative shop for Nissan for 26 years. Over the course of the relationship, the shop has partnered with a number of other sibling agencies for media, dealer duties and other services. But going forward, all communications, advertising, digital, media and promotions for Nissan will reside under a single roof.

The global ad relationship will be managed by an Omnicom Group team called Nissan United. The new unit will be multidisciplinary — made up of members from TBWA, OMD, Interbrand, Emanate and Hakuhodo — and will be based in New York. Infiniti work will continue to be managed globally out of Hong Kong.

Continue reading at AdAge.com

The Fun Theory… of Copycat / Une touche de plagiat?

Cliquer ici pour voir la vidéo.

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THE ORIGINAL? 
Volkswagen « The Fun Theory » – 2010
Source : Cannes Lions SILVER, Eurobest GOLD,
Agency : DDB Stockholm (Sweden)
LESS ORIGINAL 
Ligue Cardiologique Belge / Dole – 2013
Source : RTFB Infos
Agency : The Oval Office, Antwerp (Belgium)

GoPro Adds Falconry and Lion Cuddling to Its Epic Repertoire

GoPro's new promotional video for its HERO3+ Black Edition camera is a lovely pastiche of epic things white people dream of doing: whale diving, falconry, desert rock climbing, impressing native peoples with technology, and lion cuddling, just to name a few. Aside from the climbing sequences triggering my vertigo, it's a real treat to watch, and while not as emotional as that firefighter with a kitten, definitely shows off the clarity and wide-angle capabilities of this camera. How you'd film yourself doing any of that stuff without breaking something or dying is another issue entirely, though.


    

Futuristic Superwoman Editorials – Clark H. Alexander Shows Nude Fashion Looks in ‘Bibirel (GALLERY)

(TrendHunter.com) Within ‘Bibirella’ Clark H. Alexander takes futuristic fashion to the desert where nude outfits and platinum hair make for exciting fashion looks. The model sports interesting makeup as she has…

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups.

The results, published in November's issue, are posted below. Brave, working with teenage campaigner Jinan Younis, produced a flow chart called "Are You a Feminist?" Mother, working with the newly launched Feminist Times, created an ad focused on equal pay. And W+K, teamed up with online magazine Vagenda, produced an ad about stereotypes that women have to deal with.

See the work below. Does any of it scratch the surface of the issue?

—Flow chart from Brave and Jinan Younis:

—Ad from Mother London and the Feminist Times:

Ad from Wieden + Kennedy London and Vagenda:


    

Gordon & Taylor Get CDW to Build Technologically Advanced Stadium, Forget to Hire Team

Ogilvy Chicago’s latest spot in their “People Who Get It” campaign for CDW features Charles Barkley, Doug Flutie, and a technologically advanced stadium without a team.

In the spot, Jim Gordon takes you on a tour of Gordon and Taylor stadium, a domed football stadium he touts as “the most technologically advanced stadium in the world,” thanks to CDW. Features include “3,000 screens, stadium-wide wi-fi, seamless POS systems and a cloud infrastructure solution.” The funniest moment of the spot comes right after this list of features. “Do I know what those are? Not exactly,” Gordon admits. “But they sound impressive.” This should hit home with a lot of people who fall a good deal short of IT expert, myself included.

Over the course of the spot it’s revealed that Gordon has the perfect stadium, a half-time show, cheerleaders, a mascot, Charles Barkley and Doug Flutie on board — basically everything he needs, except a team. He seems to get more and more panicked about this as the spot goes on. Looks like Flutie may have to QB himself. The spot is fun and lighthearted, although I wish Barkley had more lines as he has a good comic presence. I wouldn’t be too surprised to see a follow-up spot

New Career Opportunities Daily: The best jobs in media.

Real-Time Marketing Is Nothing but a Predatory Weed


In the early 1800s, seeds from the purple loosestrife made their way to the upper Atlantic coast of North America via the ballasts of European sailing vessels. The beautiful purple-flowered weed honed in on the region’s thriving wetlands and began to take root as an unwelcome guest — a predator rather than an adaptor. It spread across the country, overwhelming and suffocating the delicately balanced ecosystem of marshes, clogging waterways, strangling native vegetation and displacing wildlife.

A similar phenomenon has now reached social media. Under the guise of real-time marketing, often called just RTM, the purple loosestrife has arrived. It is killing the promise of brands and customers genuinely communicating with each other. That was the potentially game-changing idea back when social networks like Twitter and Facebook were more often referred to as online communities.

Today the hope and belief that brands would connect with people has in large part given way to brands publishing to them by hijacking social buzz.

Continue reading at AdAge.com

Speckled Face Editorials – This Powder Beauty is Highlighted Within Alex But’s Fashion Shoot (GALLERY)

(TrendHunter.com) The powder beauty we see in Alex But’s fashion photos is pale as a ghost. A pigmented blue power is used to dust the model’s entire face, and even her eyelashes are coated in the…

Hamburger Helper’s Hand Finds New Employment at Midas

First a message of warning: If you live in an urban area and have a late model SUV, your catalytic converter is at risk. You see, catalytic converters usually contain a small amount of precious metal (gold, platinum) that thieves will steal from your car and sell off. Late model SUVs generally have a catalytic converter that’s easy to remove, especially considering that they sit high enough off the ground for someone to access without too much trouble. Take it from me: You don’t want to walk up to your car one day to see your muffler on the ground. Get that thing welded on at a body shop.

Now to this campaign: The Martin Agency apparently found the Hamburger Helper hand busking on the street corner, and decided to offer it a job as the snarky new golden mascot at Midas. It floats around unaffected by the laws of gravity, insulting consumers about their choices of automotive repair shops.

As you can see, this new mascot is more dick than hand, going so far as to knock on consumers’ doors to tell them they are terrible people and deserve a golden slap print on their face. But, then again, what’s a more effective strategy for selling services than mocking the customers you’re trying to attract?

New Career Opportunities Daily: The best jobs in media.

Aplicativo encontra lugares silenciosos em meio ao caos da cidade

Selvas urbanas podem ser esmagadoras e estimular nossos sentidos além da conta,  contribuindo para o stress do dia a dia. Pense: qual foi a última vez que o som ambiente que ouviu de um espaço na cidade foi o silêncio?

A experiência sonora da cidade pode ser tão desgastante e estressante que fica difícil ter um refúgio além dos nossos espaços privados.

Stereopublic é um aplicativo móvel e plataforma que tem por objetivo fornecer um antídoto para esse fenômeno, ajudando os usuários a encontrar, documentar e compartilhar seus refúgios silenciosos na cidade.

O processo de documentação é facilitado pela geolocalização. Aqui, earwitnesses indica uma exata localização no mapa, tagueada com 30 segundos de imagens e vídeo para que os usuários possam encontrar devidamente o lugar postado. Cada espaço documentado com o aplicativo pode ser tagueado com diferentes cores, indicando o humor do usuáio, e uma música ou composição original, para acompanhar o silêncio ambiente.

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Usando a tecnologia para se desconectar de todo o barulho das informações que recebemos e compartilhamos a todo segundo.

Os mesmos recursos do aplicativo também se encontram na plataforma web, com a diferença de que, com o celular em mãos, o usuário pode descobrir novas camadas de sua cidade enquanto a explora em movimento.

O projeto foi criado pelo músico e artista Jason Sweeney, em conjunto com os especialistas de áudio Emma Quayle e Julian Treasure, além do apoio do governo australiano. Até agora o aplicativo funciona em 18 cidades do mundo – como Londres, Nova York, São Francisco, Singapura, Sydney e etc – com outras 12 a serem lançadas em breve – Barcelona, Cidade do México, Toronto, entre outras. Nada de cidades brasileiras na lista, por enquanto.

Stereopublic está disponível de graça para iPhone e iPod.

Brainstorm9Post originalmente publicado no Brainstorm #9
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AOP Conference: Data the ‘crown jewels’ for online publishers as much as content

Data, as much as content, is now the “crown jewels” to online publishers according to Tim Cain, head of research and insight at the Association of Online Publishers (AOP).