Si à première vue la série Vanishing Beauty du photographe Fabian Oefner semble immortaliser des fleur de coton, il n’en est rien. L’artiste suisse crée une illusion d’optique faisant exploser des ballons remplis d’amidon de maïs, pour un résultat pour le moins bluffant. De belles et étranges photographies à découvrir en images.
Software and apparel marketing took a backseat to Dior this week, as the fashion house cast Twilight star Robert Pattinson in its campaign for Dior Homme fragrance. Set to Led Zeppelin, the spot establishes Pattinson’s badass status as he kisses French models, crashes parties and stands moodily on rooftops. The ad, directed by Romain Garvas and produced by Paris-based Iconoclast, racked up 7 million views, according to Visible Measures.
Dior’s Twitter feed fixated on the hashtag #DiorRob last week, as the brand leaked exclusive scenes, images, a director’s cut and even a Vine video for the campaign. While the black-and-white film garnered praise for being “hot” and “steamy,” it’s also drawn criticism for conforming to every other perfume commercial. It follows Calvin Klein’s lead, as the brand released a fragrance spot in July that features Rooney Mara in black and white.
The campaign includes several cuts of the spot, as well as a couple of teasers. There are more than 50 related clips in the campaign.
Gleefully heaping praise on YouTube as if it had just launched yesterday, MDG Advertising is out with a video infographic (yes, that’s a thing, too) that touts the benefits of creating video content and using YouTube to feature that content.
The video begins with the wonders of the Old Spice campaign and how the Gangnam style video generated $870,000 in revenue. We are then told top brand have, on average, 35,000 subscribers and 884,000 monthly video views. These brands have 203,000 Twitter followers and 2.6 million Facebook Likes.
These top brands also see $23,000 in monthly ad revenue, darners 350 social interactions per minute of video, 7.5 million favorited videos, 25 million comments and 55 million ratings. We are also told 21.7% od U.S. internet users visit YouTube every day.
Of course after touting the benefits of YouTube, MDG wants you to contact them so they can create all kinds of amazing videos for you.
Se ao ler as palavras “balões” e “relacionamentos” no título acima, você já pensou em Up: Altas Aventuras, tenha um pouco de paciência. De certa maneira, o filme da Disney/Pixar é apenas uma influência na animação criada por Hélène Leroux como projeto de conclusão de curso na Gobelins School, em Paris.
Delicadíssimo, Floating in my Mind usa balões como uma metáfora para relacionamentos, cada um deles representando uma pessoa que conhecemos e preenchido pelas memórias cultivadas e compartilhadas com elas.
Com um visual minimalista, a animação acompanha o protagonista desde a sua infância até a velhice, mostrando as pessoas que passam pela sua vida e as lembranças que elas deixam – mais ainda a dificuldade de abrir mão delas.
De certa maneira, este curta serve como um apêndice do texto Você até pode ter milhares de amigos…, um material extra para a gente pensar sobre como estamos nos relacionando com as pessoas por aí. Enjoy!
Post originalmente publicado no Brainstorm #9
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Oh everyone’s talking about this one. Perhaps you’ve already seen it. If not, here it is. Yesterday, Denny’s had a bit of fun with Apple’s announcement of the new gold iPhone 5S. It produced an Oreo Dunk the the Dark-style Twitter ad.
The ad shows a stack of pancakes alongside the word “pancakes” which is rendered in Apple iPhone font along with an “S” in a box. Underneath, copy reads, “Always available in golden.”
Mmm…kinda makes you want to run out and grab a stack right now, doesn’t it?
— Denny's (@DennysDiner) September 10, 2013
Everyone loves bacon, right? Oh of course you do. Don’t listen to those health nuts. OK, maybe just the Paleo nuts who argue fat is good and bacon is king! They’d love Subway’s new Beechwood Smoked Back Bacon sub…well, that is without the bread, of course.
But they might have to travel to the UK. It’s not clear the chain’s new sub is available in the states. Although we can’t see why it wouldn’t be.
Anyway, the work, which follows the morning travails of one Bruce Trundell who can’t seem to operate before 7AM, was created by McCann London. The campaign will include four weeks of TV, Radio, OOH and Print activity, and will also be supported by a social campaign #NotWithIt which will give Subway fans who relate to Bruce’s morning struggles a chance to share them on Twitter.
Martha Boudreau, president of the Mid-Atlantic and Latin America regions of FleishmanHillard and a well-known D.C. vet, is leaving the firm after 27 years.
Ms. Boudreau’s last day at the agency will be Thursday, Sept. 12. Her regional management responsibilities will transition to Jack Modzelewski, president of the Americas, “for the immediate future,” the firm said.
“I’m considering what the next chapter might be. I’ve been here 27 years. It’s been an outstanding career. I’ve had great jobs, traveled the world and worked with great people, but it’s time to take a look at what the future holds and make space in life to do some things that have been on hold for a while,” she said.
TeamRock, the rock music media company, has today launched a print title called Country Music Magazine, with a launch issue cover story commemorating ten years since the death of Johnny Cash.
Réalisée par Peter Simon, cette vidéo Ballpoint Barber nous propose de découvrir en stop-motion monté à l’envers un homme chauve utilisant une stylo magique pour se faire pousser les cheveux et la barbe. Une création sympathique à découvrir dans la suite sur une musique de Paul Otteson.
Launching or redesigning a website for your agency or one of your clients is no longer news but it’s still a detailed endeavor that takes design skill, technical expertise and a little bit of humility coupled with patience as the project progresses.
So while we all may perceive these sorts or redesigns as yawners, they still have to be done and they still have to be done right. HubSpot hopes to help with a white paper, part of the Adrants whitepaper series, entitled 10-Step Checklist for Your Next Website Redesign.
Download the whitepaper now and make sure your next website redesign goes swimmingly.
Robert De Niro narrates this new spot for the National September 11 Memorial & Museum, encouraging viewers to "take a day to remember" that morning 12 years ago, when thousands of men and women died in the heart of New York City—and "to honor the best in humanity that overcame the worst." The spot, created pro bono by BBDO, New York, will air on donated media throughout the week. The campaign also includes print, outdoor, digital and video advertising and points to 911memorial.org to learn more. Credits below.
CREDITS
Client: The National September 11 Memorial & Museum
Spot: "Day to Remember"
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Associate Creative Director, Art Director: Marcel Yunes
Associate Creative Director, Copywriter: Rick Williams
Group Executive Producer: Julian Katz
Senior Integrated Producer: Neely Lisk
Executive Music Producer: Rani Vaz
Account Director: Neil Onsdorff
Account Executive: Jennifer Sullivan
Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Managing Partner: Devin Brook
Head of Production: Julie Shevach
Art Director: Kris Wong
Animators: Morten Christensen, Peter Harp, Jim Forster
Flame Artist: Mark French
Producer: Joe Balint
Music: AKM Productions
Recording Studio: The Kitchen
Mixing Engineer: Corey Bauman
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Telegraph Media Group has recruited Jason Seiken, currently senior vice-president and general manager (digital) of the Public Broadcasting Service in the US, to the new role of chief content officer and editor-in-chief.
(TrendHunter.com) As of September 10th, the anticipated Kate Upton Vanity Fair issue will be available on stands.
This issue is particularly special as it marks the 100th anniversary of the Condé Nast publication….
Digital agencies enjoy a reputation of being cool, cutting-edge and creative. They even have a bit of a bad-boy persona because they talk about challenging the status quo. Their offices are hip and their employees are hipsters. They are positioned as the future of marketing and advertising.
In the past year I have consulted to six digital agencies on branding and marketing. Between them they operate in over 12 countries, employing over 2,000. The results are revealing. First up is the dissatisfaction among employees. This cannot be attributed solely to the stereotypical millennial, because,many who shared these experiences were over 35. Comments included:
Ocean Outdoor has launched what it claims to be the UK’s first large-format full-motion screen advertising network in six major cities today.
Falling squarely in the “why bother” category, yesterday Nokia rode the Apple news cycle with a tweet that thanked Apple for, as Nokia UK put it, copying them with the introduction of the iPhone 5c which comes in colors. The tweet, which read “Thanks, #Apple ;)” carried an image of Nokia’s colored phones under the headline, “Imitation is the best form of flattery.”
Actually, Nokia, it’s “imitation is the SINCEREST form of flattery” if you want to get things right. And if Apple copied Nokia then it copied every single other phone brand and, well, every other brand in every other category that makes its products in different colors.
To date, the tweet has been retweeted 32,630 times. Not bad for an account with just over 42,000 followers.
Thanks, #Apple 😉 pic.twitter.com/x4w3r8Ghcy
— Nokia UK (@nokia_uk) September 10, 2013
This week, Amanda Turnbull, group publishing director, Esquire & Harper’s Bazaar, launches the Esquire Weekly tablet edition, with a focus on maximizing content assets across platforms.
Focus sur le travail de CJ Hendry, une jeune illustratrice au talent incroyable. Elle utilise uniquement des dizaines de stylos pour réaliser des œuvres géantes s’inspirant de différents objets en pointillés. Découvrez toute l’étendue du talent de cette artiste discrète, en images et en vidéo dans la suite de l’article.
Egypt is seeking global public affairs support as the international community responds to violence plaguing the nation.
The government — currently led by interim president Adly Mansour, who was named to the post by Gen. Abdel Fattah Al Sisi — is in talks with a handful of firms that have strong public-affairs capabilities in the U.S. and Europe, and has issued at least one global RFP out of London, according to people familiar with the matter.
It’s not immediately clear who the government has reached out to at this point, but when asked if they’d consider taking on Egypt as a client right now, a few large agency executives said no. In the words of one agency executive, “There’s too much risk and uncertainty.”
Sources familiar with the matter confirm that Ryan Kitagawa, who has worked on accounts including HTC and has spent two-plus years at Deutsch LA, is leaving said agency. No official word on where he’s headed to next but we’ve been told that Kitagawa is heading to Saatchi & Saatchi to serve as an executive producer on the digital side . On another note, we’ve received word that Nathan Pitzel has been promoted to VP/ executive integrated producer at Deutsch L.A. We’ll keep you posted on further notice, but from what we’ve heard, Pitzel is being promoted to VP, executive integrated producer.
New Career Opportunities Daily: The best jobs in media.
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