Hasta La Creative!

Egypt is seeking global public affairs support as the international community responds to violence plaguing the nation.

The government — currently led by interim president Adly Mansour, who was named to the post by Gen. Abdel Fattah Al Sisi — is in talks with a handful of firms that have strong public-affairs capabilities in the U.S. and Europe, and has issued at least one global RFP out of London, according to people familiar with the matter.

It’s not immediately clear who the government has reached out to at this point, but when asked if they’d consider taking on Egypt as a client right now, a few large agency executives said no. In the words of one agency executive, “There’s too much risk and uncertainty.”

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