Focus sur le talent de Brendan Austin, un photographe néo-zélandais vivant à Stockholm qui nous propose des clichés d’une beauté incroyable, insistant sur des paysages désertiques. Des images réunies sous le nom de « Landscape Photography » à découvrir dans la suite de l’article.
Os criadores do tumblr Getty Critics, não satisfeitos em fazer piada com as fotos de banco de imagens, apontaram a mira também para os vídeos.
O Getty Dubs é a razão pela qual os vídeos stock não tem áudio, para que tenhamos um novo meme sugador de vida no YouTube.
Dê o play no vídeo acima, e divirta-se.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Carnival Cruise Lines is launching a new 25 million dollar campaign, “Moments That Matter,” with agency Arnold Worldwide. The fall campaign will extend across broadcast, radio, digital and direct mail from September through December. For the first spot in this campaign, Carnival sourced material directly from their customers through social media.
The :60 spot, “24 Hours Onboard” features content chosen from over 30,000 pictures and videos submitted by past guests on Carnival’s cruises, including one dude who publicly proposed on a Carnival Cruise (yikes). “24 Hours Onboard,” which will debut on major network primetime Monday, September 23rd, appeals to viewers’ sentimentality, and employing pictures and videos sourced directly from past customers adds a personal element that could help convince viewers to book their next vacation with Carnival. As Arnold Executive Creative Director Pete Johnson puts it, “We found those looking to book a cruise are much more likely to listen to recommendations from previous cruisers.” So filling a commercial with vacation memories from enthusiastic fans of Carnival makes a lot of sense.
This isn’t a spot that will blow anyone away with its creativity or execution, but it doesn’t have to. It appeals to the type of people who line their walls with photos from family vacations, or, in other words, Carnival’s target audience. continued…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Wake up in the morning to extreme luxury with the Bodypsa Shower System by Kohler. This amazing system provides a full-body expereience that will make you late for work.
This hydro-powered luxe…
Oeuvre de Phillip Montgomery, Generation to Generation est une magnifique création vidéo inspirée d’un poème d’Antoine de Saint-Exupéry. Montée sur une musique d’Eluvium, cette vidéo de quelques minutes nous propose des moments de vie et de partage. A découvrir dans la suite.
For $4, you can buy Brooklyn. Well, you can buy a tiny piece of it, at least, which costs almost as much as Jay-Z’s old ownership share of the Nets. That’s the shtick of the latest project from Floyd Hayes, the creator of “The World’s Fastest Agency” among many other ideas. Hayes also used to be ECD at Cunning, and his “Piece of Brooklyn Project” is not just a quirky gambit of guerilla enterprise. $1 of every purchase will be donated to the Brooklyn Arts Council. We can always get behind a good cause.
In case you are worried about ending up with a fraudulent chunk of BK, every item comes with a rubber stamp of authenticity, for whatever that’s worth. Check out the items here.
New Career Opportunities Daily: The best jobs in media.
Carnival Cruise Lines has created a new campaign it hopes will put behind it the incident that stranded passengers last February.
     |
Take-Two Interactive Software said first-day sales of “Grand Theft Auto V” topped $800 million worldwide, surpassing the record set by “Call of Duty: Black Ops II” last November.
The debut was the biggest ever for the company or for “Grand Theft Auto,” New York-based Take-Two said in a statement. It also beat the $500 million reported for the last “Call of Duty,” which publisher Activision Blizzard said then was an opening-day record.
The fast start is outpacing projections for as much as $1 billion at retail in the first month. Revenue from the first two weeks of “Grand Theft Auto” alone may exceed estimates for all of Take-Two during the quarter that ends in September, according to Michael Olson, an analyst with Piper Jaffray in Minneapolis, who has a buy rating on the stock.
This week, Grey is hiring a media director for its San Francisco office, while Mullen needs a art director. RITTA is seeking an on-site copywriter, and Erwin Penland is on the hunt for a .NET developer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Publicis Groupe is positively insatiable.
The Paris-based company — while awaiting approval of a merger with Omnicom Group to make it the biggest ad giant in the world — is continuing on a digital acquisition spree, with its latest conquest being well-respected shop Poke, London.
“Poke is a company that we have admired for some time,” said Jean-Yves Naouri, Publicis Groupe’s chief operating officer, in a statement. “This acquisition will further strengthen our Publicis UK offering by adding a new level of digital expertise, creativity and innovation to the Publicis UK group of agencies.”
(TrendHunter.com) For really, really rich people, the Gold Lamborghini Aventador may speak to you. This supercar is worth $7.28 million dollars, making it the most expensive car in the country, and possibly the most…
Masanobu Hiraoka, membre du studio Je Regarde, a réalisé cette vidéo d’animation hallucinante sobrement appelée Land. Avec une musique et un sound design signé Aimar Molero, cette création colorée et dynamique nous permet de nous évader le temps de quelques minutes. A découvrir dans la suite.
Matt Champion (below, right), media services director at mobile agency Fetch, runs through the big trends at this year’s Dmexco digital media convention in Cologne.
“Vision that lighted up our conscience.”
Advertising Agency: BEI Confluence, New Delhi, India
Chief Creative Officer: Anwar Abbas
Creative Supervisor: Sonu Chandra
Copy Supervisor: Manish Ranjan
Art Director: Sonu Chandra
Copywriter: Sayan Mazumder, Sidharth Ghosh
Illustrator : Archna Verma, Sonu Chandra
Account Manager: Vineet Singh
Call it a comeback perhaps? Well, details are a bit scant at this point but after a summer of cuts and losing Verizon, we’ve got word that GlobalHue has now been named multicultural agency of record for United Airlines. This marks the second notable business win this month following the agency’s pickup of U.S. Bank multicultural duties (BSSP handles lead AOR duties on the latter brand).
We’re still awaiting word on if there was a review for the United biz, but on a staffing note, we’be been told that the agency has brought on Tracey Jennings as SVP/group account director. We believe this marks Jennings’s second stint at GlobalHue following her first as account director. The exec has also worked at the likes of AAA and Ford during her career.
New Career Opportunities Daily: The best jobs in media.
Logo que comecei a assistir ao video-case da ação criada pela Lowe Roche para o canal canadense TFO, senti uma ponta de nostalgia no ar. Um teclado gigante sempre me remete à clássica cena de Tom Hanks em uma loja de brinquedos (a FAO Schwarz, em Nova York), fazendo música em Big – Quero Ser Grande. Na verdade, eu não estava de todo enganada, a não ser um por um detalhe: aqui, os sons do teclado eram criados por vozes humanas.
Para divulgar o Festival d’Opéra de Québec, foi criado um instrumento musical que permitisse que as pessoas interagissem e se envolvessem com o evento. O Living Opera Organ contava com 12 teclas, cada uma delas ligada a um cantor de ópera responsável por fazer o som da nota correspondente.
Assim como o teclado de Big, este também podia ser tocado com os pés, atraindo principalmente crianças, que tiveram a oportunidade de conhecer um lado muito mais divertido da ópera e tocar diversas músicas com as vozes dos artistas. Na minha opinião, uma das ações mais bem-pensadas do ano.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Seat, the Volkswagen-owned car marquee, is moving its £14 million UK planning and buying business to PHD, but kept the majority of its global media planning and buying with incumbent MediaCom.
Google is imagining a web without tracking cookies, the tiny bits of code that fuel online advertising, but that have become a lightening rod for privacy advocates. As USA Today reported, its solution is AdID, a technology that would allow users to easily opt out via their web browser.
The ad industry, understandably, is not enthused. A great many of its members are in Cologne, Germany, this week for Dmexco, a digital marketing conference and trade show, including John Montgomery, COO of WPP’s GroupM Interaction.
Aside from the impact on advertisers, Mr. Montgomery argues that Google’s move could create a scenario that’s even more confusing to consumers and tough to regulate. “This is going to drive a bunch of new dispirate technologies — new tracking technologies that consumers won’t know about,” he said. “If Google has their own version, Microsoft and Mozilla and Apple have their own versions, it takes us back to zero again. The entire premise disintigrates.”
Starbucks customers in the US have been asked by chief executive Howard Schultz not to bear arms in its stores, and instead leave their guns at home.
Social data services firm Gigya has corralled $25 million in its most recent funding round, signifying strong interest among investors in firms that specialize in digital data management and analytics. The new round of funding follows the $45 million garnered by the Mountain View, Calif., firm about 18 months ago.
Though the company will use some of the cash to fuel product development, much of it will go towards bulking up its sales and marketing staff, according to CEO Patrick Salyer. “A lot of it is just growing sales and marketing to be really, really aggressive,” Mr. Salyer said.
The firm today has 225 employees. “Not too far into 2014 we’ll break 300,” said Mr. Salyer, citing Europe, the Middle East, Africa and the Eastern Pacific as key growth regions.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
