Hasta La Creative!

Publicis Groupe is positively insatiable.

The Paris-based company — while awaiting approval of a merger with Omnicom Group to make it the biggest ad giant in the world — is continuing on a digital acquisition spree, with its latest conquest being well-respected shop Poke, London.

“Poke is a company that we have admired for some time,” said Jean-Yves Naouri, Publicis Groupe’s chief operating officer, in a statement. “This acquisition will further strengthen our Publicis UK offering by adding a new level of digital expertise, creativity and innovation to the Publicis UK group of agencies.”

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