Hasta La Creative!

Since this is student work, we suppose we can cut Virtusize some slack. Virtusize, an online virtual fitting solution, teamed with Hyper Island ad students to create a video that hypes the Virtusize online fitting solution for retailers.

Of the work, Virtusize Co-Founder and Creative Director said, “As a young start-up company it has been inspiring and fun to work with talented students from Hyper Island. It has been a creative process during the course of 6 weeks and we’re happy with the result. I hope the video will make people understand the beauty of virtual fitting and put a smile on many faces.”

Of the work, we say, “Hiring students to do real work is a great way to educate and prepare budding creatives for the real world. But for God’s sake, when you notice the concept is a knock off of work that’s already been spoofed over and over and over ad naseum, as the grownup, Hyper Island, it’s your job to suggest that maybe, just maybe the students go in another creative direction.”

Gatos sempre passam uma impressão de estarem entediados com o mundo, com aquela inconfundível expressão blasé que inspirou histórias como a de HenriLeChatNoir, entre outras. Esse marasmo todo também foi, durante algum tempo, o suficiente para o gato que estrela a campanha da operadora de celular O2. Até o dia em que ele resolveu se arriscar e experimentar as vantagens de se viver como um cão.

É daí que se seguem corridas atrás de carros, intermináveis perseguições a seu próprio rabo, mergulhos e até mesmo sentir o vento batendo em passeios de carro. Mas talvez nada se compare a descoberta do verdadeiro significado de viver a vida:

“Carpe diem. Significa: pegue o frisbee.”

O divertido comercial defende a ideia de que é preciso se arriscar para vivenciar novas experiências, e que isso pode ser gratificante. Seja um gato que abre mão do tédio para viver como um cão, seja uma pessoa que decida trocar a operadora de celular. Tudo isso ao som de Flash, do Queen, que certamente torna qualquer experimento muito mais legal. Seria melhor ainda se tivesse um making of…

A criação é da agênciaVCCP, com produção da Caviar e direção de Keith Schofield, que também dirigiu The Bark Side of the Moon.

Post originalmente publicado no Brainstorm #9
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WPP’s Mindshare has hired Digitas’ Colin Kinsella as CEO for North America. Mr. Kinsella will succeed Antony Young, who is moving into a global business development role at the firm.

“Our challenge as a business is to realize media’s potential to be our client’s lead business partner,” Mindshare Global CEO Nick Emery said in a statement. “Everything begins and ends in media, and Colin’s leadership will ensure that Mindshare is a business partner above and beyond the conventional.”

In March, shortly after the Digitas-LBi merger, Tony Weisman replaced Mr. Kinsella as CEO of Digitas North America. At the time, a Digitas spokeswoman had said: “Colin is exploring other options within the Groupe. The decision for Colin to step down as CEO was a mutual agreement.”

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The foundation, which presents the National Book Awards, reached into the fields of academia, journalism and education as it tries to expand beyond publishing.

(TrendHunter.com) This Mona Lisa remix by Orlando Arocena offers a bone-chilling take on the iconic lady’s smile. the ‘Three Fates of Mona’ is a three-piece vector series created for the ‘…

(TrendHunter.com) This stunning fashion photography series by artist Ivo de Kok contains a variety of beautiful gowns being modeled by a sweaty gorgeous woman. These shots focus on high-end silky fashion.

This…

Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some viewers. (See what I did there?) More than a few critics have sneered at the ad's focus on the surfer's body instead of her skills, and I have to say, I agree with them. The idea of not showing the woman's face was to have fans guess who she was—turns out it was Stephanie Gilmore, as you can see in the reveal video after the jump. But coming from a company that claims to speak to female athletes, the teaser video pretty much ignored athletics for blatant eye candy, and Roxy's official response to its critics was a non-committal word salad that didn't actually address the main complaint. Besides, it's not like Gilmore would be less attractive or marketable if they actually showed her surfing.

While we’ve seem almost every iteration of brands turning fans’ tweets into ads by this point, here’s a new spot for Wendy’s new Pretzel Bacon Cheeseburger from agency VML that adds a musical component to this formula.

Using that hashtag #PretzelLoveSongs on Twitter AND Facebook (gah, Facebook has hashtags now), consumers who say exceedingly positive things about Wendy’s new burger had the opportunity for their praises to be turned into a musical number, with some having even been sung by former 98° frontman/Jessica Simpson spouse Nick Lachey during a live event last night in New York, where live-streams always take place for some reason. While the press release doesn’t say if the specific location was Times Square, we’re going to go ahead and guess this happened in Times Square.

Nothing like watching a former boy band member/reality star sing about a cheeseburger in probably Times Square. Oh, and VML offered the chance to participate via your social media, because the most effective use of it is to either praise or make fun of brands who spend a lot of money on advertising. If we’re lucky, it might even be a trending tweet. Update: The event actually took place at a Wendy’s location, natch, on 34th St in NYC.

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) Today’s top trends on the site feature a wide variety of photography series, drawings and sculptures that can be categorized as truly weird art pieces. Artists today are flexing their…

When a brand swiftly publishes creative and tasteful content tied to the latest news headlines, it dramatically maximizes the impact and ultimately the success of that content. But that success can be fleeting and actually hurt you if you’re not laser-focused on telling the bigger brand story.

Thanks in large part to quick but creative posts by brands like Oreo and NBC during the Super Bowl blackout, the idea of a standing rapid-response “newsroom” became one of the year’s most-discussed marketing strategies. Many of the more established and forward-thinking social-media content marketers actually have employed this strategy for years as part of their brand plan, with social-listening insights informing content development for both quick and longer lead ideas. But because this tactic now has a sexy, new title, many are jumping on the newsroom bandwagon without understanding how to properly employ it.

Content developed in near-real time and linked to a buzz-worthy story or topic can generate a spike in conversation. But short-term buzz doesn’t necessarily translate into long-term engagement. The most effective content marketers use this tactic within the confines of a broader marketing strategy, and master the art of connecting the brand essence, voice and message to the cultural headlines of the day. Without the broader connection, a brand could come off as nothing but a noisemaker and risk cheapening its image.

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