Mar 31

BBDO NY Parts Ways with Nick Lachey for Twix

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Earlier this month, BBDO New York launched an extension of Twix’s “Left Twix Vs. Right Twix” platform featuring Nick Lachey as spokesman for both Left Twix and Right Twix. Now, the agency has released the follow-up with the final round of ads for the campaign.

In the above spot, “Left Twix Parts Ways With Nick Lachey,” a Left Twix spokesman explains that the company has decided to drop Lachey following the leak of a video in which Lachey admits he can’t tell the difference between Left Twix and Right Twix. Of course, since they’re “unoriginal idea-stealers,” Right Twix also decides to fire Lachey. Two shorter ads then see Lachey setting the record straight, claiming the superiority of Peanut Butter Left Twix and Peanut Butter Right Twix in the two spots. It’s basically more of the same formula for the campaign, but the whole firing of Lachey approach is not a bad way to cap off his involvement with the brand and fits well with the overall tone of Twix’s advertising.

Credits:

Agency: BBDO New York

Client: TWIX

Title: Nick Lachey vs. Nick Lachey

 

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director: Peter Alsante

Creative Director: Andre Massis

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Executive Art Producer: Betsy Jablow

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Group Planning Director: Crystal Rix

Senior Planner: Alaina Crystal

Account Director: Lisa Piliguian

Account Director: Phil Brolly

Account Manager: Ashley Gill

Account Executive: Aparna Joshi

 

Celebrity Talent Acquisition: The Marketing Arm

 

Production Company: O Positive, LLC

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata

 

Editing Company: No 6

Executive Producer: Corina Dennison

Editor: Jason Macdonald

 

Martin Schoeller Studio

Photographer: Martin Schoeller

Producer: Lisa Hooper

Retoucher: Jim Lewis

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Jul 09

Wendy’s Sings the Tweets of Those Willing to Compliment Their Food

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While we’ve seem almost every iteration of brands turning fans’ tweets into ads by this point, here’s a new spot for Wendy’s new Pretzel Bacon Cheeseburger from agency VML that adds a musical component to this formula.

Using that hashtag #PretzelLoveSongs on Twitter AND Facebook (gah, Facebook has hashtags now), consumers who say exceedingly positive things about Wendy’s new burger had the opportunity for their praises to be turned into a musical number, with some having even been sung by former 98° frontman/Jessica Simpson spouse Nick Lachey during a live event last night in New York, where live-streams always take place for some reason. While the press release doesn’t say if the specific location was Times Square, we’re going to go ahead and guess this happened in Times Square.

Nothing like watching a former boy band member/reality star sing about a cheeseburger in probably Times Square. Oh, and VML offered the chance to participate via your social media, because the most effective use of it is to either praise or make fun of brands who spend a lot of money on advertising. If we’re lucky, it might even be a trending tweet. Update: The event actually took place at a Wendy’s location, natch, on 34th St in NYC.

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