Hasta La Creative!

Creativity is only more important in an increasingly cluttered world, Unilever CMO Keith Weed says in this video from the Cannes Lions International Festival of Creativity.

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“Portland. Yes. Life’s Good Here.” That’s the new pitch from Portland, Maine.

According to Bangor Daily News, the phrase is derived from an essay by the late-author John Preston, who settled in Portland in 1979 and in one seminal writing answered colleagues who had been asking if he planned to ultimately move back to New York City.

After expressing his affection for his adopted home, Preston concluded his essay with the answer: “No. Life’s good here.”

The slogan “Yes. Life’s good here,” will serve as a foundation for “a complete brand system,” developed over months of collaboration between local stakeholders from groups such as Creative Portland Corporation, Portland’s Downtown District, the Portland Community Chamber and the Greater Portland Convention and Visitors Bureau.

The city’s leaders described the campaign as a Swiss Army knife of phrases that can be tweaked for any business, industry or marketing campaign.

“Portland. Yes. Art’s Good Here.”

“Portland. Yes. Biking’s Good Here.”

“Portland. Yes. Lobster’s Good Here.”

The new municipal campaign should not be confused with the Life Is Good smiling faces, although I suspect some confusion. Life is good, here. The statement needs emphasis on the last syllable.

The post Good Exists! Go To Portland, Maine And Experience It appeared first on AdPulp.

Sharing, sharing, sharing. It’s all the rage right now among brands that have discovered the power of social media and what it can do for them. But is there such a thing as oversharing? Can a brand become too active in social media channels for its own good? Can this harm any bond that has been made between consumer and brand?

Author, speaker and social media consultant C.C. Chapman weighs in on that dilemma: “Everyone assumes there is a magic formula to answer this question and the truth is that there isn’t. I have years of experience developing award-winning content for clients and for myself and the one thing I know is that if it is one piece of content or a million, it doesn’t matter if it does not create an emotional response from your hoped-for audience. If what is created doesn’t educate, entertain or inspire them, then nothing else matters.”

And so it would seem, oversharing is relative and to be determined based on a individual situations in which the brand participates – as well as how that content connects with a brand’s audience. A slippery slope of sorts.

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Cal McAllister

A funny thing happened on the way to the future. We replaced the importance of patient craftwork with an overwhelming desire to hit “send.” Marketers seize every chance to tweet or post or hang from a lamppost — anything to get out there fast. They get drunk on their new opportunities with the internet, like “leaking” Super Bowl spots on YouTube, instead of paying attention to the content and ideas in their work.

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We’ve received confirmation that Havas Discovery, a network with a handful of offices ranging from Baltimore to Toronto, has parted ways with managing director Chris Oliver, who had served head of the agency’s CRM practice for three years. Oliver was based out of the Baltimore office of Discovery, which serves as the data, analytics, digital and CRM arm of the holding company that has worked with past and present clients including Chase, Sonic and Liberty Mutual.

Prior to his most recent gig, Oliver spent several years as a client partner at what was EHS 4D and worked as account director at TBWA\Tequila for nearly five years before that. No word yet on a replacement for Oliver at Havas Discovery, which recently promoted current president Paul Marobella to a larger role as group president, a title that now calls for him to also oversee ops at experiential agency Havas Impact and brand agency, Palm + Havas.

New Career Opportunities Daily: The best jobs in media.

Mr. Hastings, the journalist whose reporting led to the ouster of the commander of American forces in Afghanistan in 2010, was killed in a car crash, the news Web site BuzzFeed said.

Before I wrote this, my editor jokingly told me I’d been typecast as the Rooster Guy, but I won’t complain. Jason Statham has been typecast as the Rooster Guy of the film industry, and he’s probably worth $50 million. We’ve covered a few Rooster side projects recently, and now they’re back in the news, teaming with Microsoft for a co-ideation Windows 8 skateboarding app.

The project allows users to build a digital Vans skate park – would you expect anything else from Rooster? – while on Skype calls. The callers can then watch a Vans Pro skater board across the customized park on their phones and tablets. The app will include the inevitable links to merchandise and social media pages. Let’s hope the Microsoft money will let Rooster continue to make their quirky skateboard-related projects, so in turn, I can continue to be the Rooster Guy. And if you’re keeping score, let’s also hope Gavin McInness has finally seen an episode of Game of Thrones.

New Career Opportunities Daily: The best jobs in media.

Coup de cœur pour le photographe américain Matthew Pillsbury laisse des inconnus investir ses photographies. En travaillant avec une longue exposition d’une heure, il donne un vécu à l’espace qui se structure, le tout au gré des passages des individus. À découvrir en images dans la suite de l’article.

While some traditional media companies try to keep upstarts like Aereo from shaking up their business models, Turner Broadcasting is trying to join in on the disruption. Last year the owner of CNN, TBS and TNT introduced a startup accelerator called Media Camp to cozy up with companies trying to shape the new media landscape. Now it has selected five startups for its second 12-week summer program in San Francisco: ChannelMeter, Cinemacraft, Meograph, Plumzi and Tomorrowish.

“As you might expect, companies of our size and maturity often don’t move as fast as we’d like," said Balaji Gopinath, VP-emerging technology at Turner Broadcasting. "Here’s a way for us to spread out the innovation across the startup ecosystem and work collaboratively to define what entertainment might look like in the years to come.” 

The summer program aims to get participating early-stage outfits up to speed on the media industry. Each startup is assigned two executives as mentors from Turner or parent company Time Warner, and other media industry higher-ups — not only Time Warner employees — will drop in for dinners to meet with the startups.

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