Jun
19
Twitter Signs Up Viacom to Tweet Sponsored Video Highlights
Posted in: UncategorizedMore TV highlights and video ads are coming to the Twittersphere.
Viacom has signed a deal to tweet sponsored video clips from shows across the company’s portfolio, which includes MTV, Nickelodeon, BET and Comedy Central. The clips will include pre-roll video from advertisers, a Viacom spokesman said.
Viacom will lead sales on the pre-roll videos while Twitter will offer its suite of ad products, such as promoted tweets, to increase the posts’ circulation.
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