Hasta La Creative!

Before I wrote this, my editor jokingly told me I’d been typecast as the Rooster Guy, but I won’t complain. Jason Statham has been typecast as the Rooster Guy of the film industry, and he’s probably worth $50 million. We’ve covered a few Rooster side projects recently, and now they’re back in the news, teaming with Microsoft for a co-ideation Windows 8 skateboarding app.

The project allows users to build a digital Vans skate park – would you expect anything else from Rooster? – while on Skype calls. The callers can then watch a Vans Pro skater board across the customized park on their phones and tablets. The app will include the inevitable links to merchandise and social media pages. Let’s hope the Microsoft money will let Rooster continue to make their quirky skateboard-related projects, so in turn, I can continue to be the Rooster Guy. And if you’re keeping score, let’s also hope Gavin McInness has finally seen an episode of Game of Thrones.

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Today in agency self-promos, we bring this 90-second clip from New York-based shop Rooster, which pretty much makes it clear in the brief amount of time what its first love is (its co-founder/creative director, Gavin McInness, is the co-founder of Vice and the “godfather of hipsterdom” after all).

We’re seen some pretty self-indulgent agencies patting themselves on the back clips in the past, but at least this one makes us want to revisit the ’80s flick, Gleaming the Cube, or that modern doc, Dogtown and Z-Boys. It appeases our short attention span and takes us back to the days when we scraped elbows, knees and more. So, good on ya Rooster. The shop currently works with clients including Red Bull, Qualcomm and Nissan (you might remember its recent work for the last brand starring Ryan Lochte).

New Career Opportunities Daily: The best jobs in media.