Hasta La Creative!

(TrendHunter.com) If you like to travel in style, these luxury motorhome vehicles are the perfect way to get around. Going far distances will seem like you never left your bedroom if you find a caravan that suits…

– Have some fun. Drop a name. You never know who you’ll hook up with (or wish you had) while at Cannes Lions.

– If you missed it, here’s the video of 13-year-old Nick LeGrande making the opening pitch at the Yankees Athletics game from 1,800 miles away courtesy of Google Fiber.

– Want to make a dolphin talk? Have at it with the Green Works Dolphin app. Hmm. Reminds us of SeaquestDSV.

– Today in pretentious car commercials, we have this Lexus IS ad entitled Crowd.

– Like things that jiggle. No, not those things, silly. Jell-O. Check out CP+B’s Jello Jiggle Vision.

– Here’s some student work that imagines what would have happened had Marc Ecko bought the recent for sale Air Force One plane.

– This is one very strange cement commercial. This guy needs some better relationship skills.

– Perhaps one of the best handlings of a PR crisis ever.

A major sticking point — France’s demand to exclude films, TV shows and other audiovisual services from talks — could prompt the United States to require exclusions of its own.

Twitter taught us we can communicate in 140 characters, Vine taught us that we can communicate in six seconds, the average number of words used in Facebook comments is eight and the length of consumer interaction with a brand online continues to decrease.

Building off the insight that, in today’s landscape of content surplus — coupled with serious attention deficit disorder — lightweight and digestible content appears to be the best way to reach consumers. Acknowledging this scenarios, Visa has launched a new campaign that signifies the company’s mission to be “social at the core.” It’s called #GoInSix.

Working with MRY Visa’s #GoInSix uses short-form content to motivate consumers to take action to go do the things they love — like dining, travel, shopping and entertainment — and is implemented through the lens of “six” — six-second videos, six-photo albums, six-word posts, etc.

The campaign can be seen throughout each of Visa’s social media channels including Facebook, Twitter, Vine, Instagram, YouTube and Google+.

Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building.

Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sauces and dressings.

The change means Kraft, as of July 1, will have six divisions: beverages, cheese, refrigerated meals, international and foodservice and the two new ones: meals and desserts and “enhancers” and snack nuts. The move is meant to put more focus on brand-building and simplifying the portfolio, which has many brands and categories, the company said in a statement, referring to the former grocery division, which will be eliminated.

Continue reading at AdAge.com

Referencing the famed HBO Girls scene in which the Shiri Appleby character receives a “pearl necklace” quickie from her boyfriend, a Family Guy “for your consideration” Emmy ad carries the headline, “Here’s A Load of Comedy to Shoot on Your Chest.”

Both the scene and the ad were/are bold. But we think the timing is a bit late and even though there’s certainly nothing wrong with “expressing oneself” to another as the Adam Driver character did to Appleby, it’s all a bit gratuitous even by our standards.

Déjà auteur de l’excellente série Disparity Miniatures, le journaliste et photographe américain Christopher Boffoli basé à Seattle revient avec de nouvelles photographies de miniatures, révélant à nos yeux de très sympathiques mises en scène. Des images drôles à découvrir dans la suite de l’article.

In a world where relationship marketing is the be all and end all, email wins again.

A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic).

I’m surprised to see email rank higher than personal referrals. What does that say about the state of our friendships today? Maybe nothing.

Another interesting data point in the graph is how far down mobile devices rank. Mobile is reportedly the new frontier for marketers, although consumers may not see it that way.

This bit from the report is also worth considering:

When consumers research purchases online, 77% say they often spend their time comparing product prices and features. They prefer company channels over independent channels to do this research, by a wide margin.

On the other hand, they rate independent channels as more important for subjective information, such as expert and peer reviews.

People are saying give us “Product pricing and features, please, and save the ‘ad speak’ for another day.” What are we saying back? “Hey look, here’s a shiny new App — it orders pizza for you!”

For me, the takeaway here is people look to email as a trusted channel for receiving pertinent information from trusted friends, family and companies they buy from and are interested in. There’s room for advertising, and content marketing in the overall mix, but there may or may not be room for these things in an email to subscribers.

“Product pricing and features, please.”

To a creative person working in advertising, this sounds impossibly boring. But to a busy person who isn’t interested in what the brand has to say, per se, product pricing and a break down of features and benefits solves their needs, and guides them to a purchase decision.

The post Email Wins Again appeared first on AdPulp.

It would seem after so many repeated uses of a particular genre, people would tire of the whole zombie thing but, it seems, as long and hot girls (Kristen Stewart) and brilliant writing (Walking Dead) are employed, the genre will remain alive and well.

Opting for the hot girl approach, Boost Mobile, working with The Monkeys, has created a series of mini-movies which weave the use of the mobile phone into the story line.

Oh and that one that takes place in the grocery store…where the hell does the electricity for the lights come from if everyone is undead? Or how about the juice to power a cell phone network so the characters can use their mobile devices? Minor details, apparently, since what seems to be important in this chapter is sticking the camera up the ass of a hot pants-clad chick as she skates around the store killing cheesy-looking zombies while her princess-like, Daisy Duke-ish girlfriend strains her brain trying to figure out what a cash register is.

At least there’s a hot, read-headed nerd with oversized glasses and a crop top, who’s ass the camera also loves, who rids an office of all those — ahem — office zombies with whom we all hate to work.

Grocery Store:

Office:

Boring Gas Station Version: