Power has an anatomy of its own. Foucault and the body politics course.
Advertising Agency: Perfil 252, Brazil
Creative Directors: Waldemar Franca, Marcia Lima
Copywriter: Sofia Calvit
Art Director / Illustrator: Francisco Valle
Power has an anatomy of its own. Foucault and the body politics course.
Advertising Agency: Perfil 252, Brazil
Creative Directors: Waldemar Franca, Marcia Lima
Copywriter: Sofia Calvit
Art Director / Illustrator: Francisco Valle
Impossible not to write about Cannes here. A deliciously complex mix of ideas and emotions, exhilaration and exhaustion, nothing beats the Cannes Festival of Creativity for reminding you of all the really great things about our industry.
Advertising Agency / Record Company: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Agency Producer: Sandra Gomes
Executive Creative Directors: Adam Livesey, Matthew Brink
Copywriter: Vincent Osmond
Art Directors: Sacha Traest, Jade Manning
Director: Rob Malpage
Production Co: Frieze Films Johannesburg
Executive Producer: Jo Barber
Producer: Liz Dahl
Director of Photography: Rob Malpage
Post Production: Left Post Production
Editor: James Hosking / Left Post Production
Music: Lorens Persson / Sterling Sound
Advertising Agency / Record Company: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Agency Producer: Sandra Gomes
Executive Creative Directors: Adam Livesey, Matthew Brink
Copywriter: Vincent Osmond
Art Directors: Sacha Traest, Jade Manning
Director: Rob Malpage
Production Co: Frieze Films Johannesburg
Executive Producer: Jo Barber
Producer: Liz Dahl
Director of Photography: Rob Malpage
Post Production: Left Post Production
Editor: James Hosking / Left Post Production
Music: Lorens Persson / Sterling Sound
In the biggest test yet of Wall Street’s interest in video advertising, ad network Tremor Video debuted its initial public offering on Thursday. Priced at a lower-than-expected $10 per share, the stock inched up in early trading after the New York-based company’s CEO Bill Day rang the bell to commence trading on the New York Stock Exchange.
In a pre-IPO securities filing updated a few weeks after Tremor filed to go public late last month, the company said it was looking to raise up to $86.3 million with shares expected to be priced between $11.00 and $13.00. Tremor had raised $118.6 million as a private company.
While too early to infer what level of interest the company will maintain from public investors, Tremor may be impacted by a market still sobering up after Facebook’s disappointing IPO last year. And a more recent public offering may have further primed Tremor for a cool reception.
Apple’s newest TV commercials, showing consumers enjoying its products while an actor reads the company’s corporate philosophy, are a flop compared with earlier ads from the maker of iPhones and iPads, a research firm is suggesting.
The company’s latest ad, which began airing June 10, has earned the lowest score of 26 Apple TV ads in the past year, according to Ace Metrix, which analyzes the effectiveness of TV ads through surveys of at least 500 TV viewers. The ad scored 489 on the company’s scoring system, below an industry average of 542 and far below past iconic Apple campaigns that often topped 700.
The 60-second commercial, which shows kids in school with iPads as a voice declares the company’s product-design goals, underlines a strategic advertising shift at,Apple, based in Cupertino, Calif.,The company is moving away from upbeat ads promoting product features toward ones that identify it as a reliable provider of products that combine quality, innovation and utility.
Olá, antidesigners e brainstormers!
Neste programa, dando sequência ao “AntiCast 84 – Design e Arquitetura”, expandimos o papo para a relação entre design e a Comunicação. O que é comunicação? Como ela se relaciona com o design? Como pensar design pelo viés da comunicação?
E atenção: ouça nos extras o impagável momento em que o Beccari conta uma ANEDOTA! Imperdível!
0h04min30seg Pauta principal
1h27min55seg Leitura de comentários
1h37min00seg Música de encerramento: Lost Prophets – Shinobi Vs. Dragon Ninja
1h39min44seg Extras (com o Beccari contando sua anedota no final)
Links
Últimas vagas curso “Filosofia do Design”, do Beccari em São Paulo
Por que diabos Baudrillard #2?
Revista Leaf #3
Processo da capa do Brads
Como zoar com o Google
Assine o Feed do AntiCast que é feed.anticast.com.br
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
Redes Sociais
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign)
Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) This sleek floating house design comes from company NRJA and looks from the outside like a minimalist barn. The sides of this stunning barn boat house are very thick and provide home owners with…
Would you like an NHL championship with that? Leo Burnett in Chicago found an appetizing way to support the Blackhawks during their Stanley Cup run this summer, creating a special bus-shelter display for McDonald's featuring custom hockey sticks shaped like french fries. The copy reads, simply, "Go Blackhawks." (McDonald's may have had something of a rooting interest—the company is based in Oak Brook, Ill., after all.) As part of the campaign, the chain will donate hockey sticks (though not the actual ones from the ad) to local youth hockey programs.
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| THE ORIGINAL? Free WiFi at Brucciani – 2012 Source : Adsoftheworld Agency : Big Communications (United Kingdom) |
LESS ORIGINAL Free WiFi Slovanet – 2013 Source : Unknown Agency : DotCom (Slovakia) |
The Internet is exciting because a nighttime musing can become a full-fledged product, a quirky idea a million-dollar company. But when people start selling random trophies for $34.00 and claiming it’s funny and/or creative, and those people want $20,000 for the whole whimsical endeavor, it’s hard to stifle a huge yawn.
Alon Seifert, senior creative director at McCann Erickson, poses in various compromising positions for the Trophy Buffet’s Kickstarter video. Apparently he used to give his wife an annual trophy for putting up with him, and realized that the whole world could celebrate various occasions in the same manner. They’ve got an “I apologize for my future messups” trophy, a “Thanks for loving me just the way I am” trophy, and a “You’re the best baby we’ve ever had,” trophy. If you find one that would be perfect for your spouse, friend, or child, too bad: they’re all somehow sold out.
I’m all for encouragement, but Trophy Buffet seems too snide and kitsch to mean anything. The project has no illusions of grandeur, but the fact that it even exists is a waste of both creative energy and the Internet’s already very short attention span.
New Career Opportunities Daily: The best jobs in media.
La compagnie allemande spécialisée dans les art toys Coarse a récemment dévoilé sa dernière création absolument incroyable appelée ‘The passage’. Limité à 222 exemplaires, ce set de figurines intègre trois personnages ainsi qu’une barque, traversant les eaux en direction de l’île de Void dans la nuit.
L’artiste italienne Camilla Catrambone revisite le portrait aux travers d’objets ayant appartenu aux membres de sa famille. Un travail dont les visages sont résolument absents et dont la force est issue de son pouvoir de suggestion. La série est à découvrir sur son portfolio et en images dans la suite de l’article.
Sources in the know confirm that George Scribner, who had a nine-year run at Digitas, is no longer with the agency. From what it looks, Scribner’s turned into another “ideas man” for the time being. The exec most recently served as SVP of brand strategy at Digitas and was based out of its New York office. From what we’ve been told by those on on the Spy line, Scribner was “laid off” but his former employer is not officially commenting on the matter. Prior to his lengthy stint at Digitas, Scribner worked on the business development side at Organic. No word yet on if there are plans to replace him.
New Career Opportunities Daily: The best jobs in media.
A riqueza de dados resultante de milhões de tweets pode ser usada em incontáveis e diferentes formas. Já vimos o Twitter dissolver e contrapor a geografia clássica ao criar lindos mapas baseados em geotags bem como a ascensão de hashtags políticas no Brasil, ajudando a organizar, registrar, cobrir e intervir nas manifestações que tem ocorrido por todo o Brasil.
Em Locals & Tourists, o artista Eric Fischer usa o MapBox (plataforma para criar mapas customizados) e Gnip (provedor de dados tendo as redes sociais como base) para criar visualizações de dados que destacam a atividade turística em diferentes cidades da Europa e Ásia.
A partir de 280 milhões de tweets com geotags datados desde 2011, tais dados passaram por uma curadoria para remover tweets que registravam a mesma localização geográfica, visando enfatizar a distribuição geográfica em vez de outros fatores.
Para a análise do percentual de moradores vs. turistas em uma área específica, foram definidos como turistas os usuários que twitaram de uma cidade específica por menos de um mês e a também língua usada.
No Distrito Financeiro de Nova York, por exemplo, vemos que a maioria dos tweets vem de usuários locais, com exceção da área em volta do World Trade Center, Estátua da Liberdade e outras atrações turísticas.
Interessante usar ferramentas como essa para analisar grandes eventos mundias também, tal como a Copa 2014 no Brasil, e a dissulução destes turistas em meios à cidade antes, durante e depois dos jogos.
EUA
Moscou, Rússia
Bangkok, Tailândia
Reino Unido
Amsterdã, Holanda
Nova York, EUA
Istambul, Turquia
Post originalmente publicado no Brainstorm #9
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The Discovery Channel is already promoting Shark Week, which doesn't happen until August, but the first ad is a doozy. It features a fake local news broadcast about an injured seal being returned to the ocean. Remember when they fed the lamb to the T-Rex in Jurassic Park? It's kinda like that. "It's a bad week to be a seal," begins the on-screen copy. "For the rest of us it's pretty awesome." (PETA might argue with that.) I don't know how they're going to top this spot, but if they can keep this kind of momentum going, there's a chance I won't be totally sick of hearing about Shark Week by the time it starts.
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Well, this certainly comes as a surprise this morning. We’ve received what appears to be a legit memo sent from Grey New York president/CCO Tor Myhren and COO Michael Houston to staff regarding one of the agency’s most well-regarded accounts. Read on:
“After a spectacularly successful six-year run, we are resigning the E*TRADE Financial account.
We think it’s in both Grey’s and E*TRADE’s best interests. Think of the history we’ve made. It’s worth celebrating.
Across six Super Bowls, the street-wise baby became synonymous with the E*TRADE brand’s maverick, consumer-championing DNA, proving online investing is so easy a baby can do it.The E*TRADE baby set new records for popularity and effectiveness in the Super Bowl, delivering sales success and unprecedented media buzz in broadcast, print and social media. The commercials were ranked among the “most popular” on the game by CBS, USA TODAY, ADWEEK, ADVERTISING AGE, TIME, TIVO and NIELSEN, generating over 60 million YouTube views. In addition, creative recognition for the baby and his friends included Effies, One Show, London International, AICP and D&AD honors. And it was also voted the best campaign in America two straight years by the Wall Street Journal.
E*TRADE, and all the terrific people we’ve worked with, have our everlasting gratitude and best wishes for continued success. We will always look back on this relationship as one of the best and most famously effective in Grey’s history.
Of course, we will do everything in our power to ensure a smooth transition over the coming months.
Thanks to everyone for all you’ve done on this game-changing account for Grey. Let us never forget this was the brand and the work that began our turnaround.
Tor and Michael.”
Sources familiar with the matter tell us it’s legit, and if you want to recall some of the good times between Grey and its financial client, see above and below. From what we hear from, Grey “just though it’s time” to part ways with E*Trade, which we’ve been told has gone through seven CEOs since the relationship began.
New Career Opportunities Daily: The best jobs in media.
Mike Hartman has joinged the W20 Group as the chief creative officer. He will be responsible for leading content and user experience for its health care, technology, and consumer clients now and in the future. Previously, Mr. Hartman served as the executive creative director for LBI. Prior to that, he led the digital creative for WPP’s Chemistry cross-agency team that served for Johnson & Johnson. Mr. Hartman’s work has been honored in various awards shows including Addys and Webbys.
Shelby Huston Haro has joined GetGlue as the executive VP-sales. She will be in charge of building and managing GetGlue’s sales organizations. She brings more than 20 years of experience working with global brands and studio marketing executives. Ms. Haro joins the company from Penske Media Corporation where she was the vice president of entertainment sales and product strategy. Previously, she was the first sales hire and head of entertainment, sales at Fandango.
Tyler Fonda has been named director of brand strategy for Percolate. In his new role, he will be building a team of brand strategists singularly focused on empowering community managers with the tools and content to build vibrant communities around their brands. For the last two and a half years, Mr. Fonda was the strategy director at the advertising agency Gotham where he led brand strategy for Denny’s and Citi.
Alfredo Gangotena, the global chief marketing officer of MasterCard Worldwide, oversees a brand with a presence in 110 countries that, he says, touches 1 out of 3 consumers across the globe.
In an interview outside the Majestic Barriere in Cannes, he spoke to Ad Age about how creativity has taken on a life of its own within his company — and how a long-standing agency relationship can contribute to great work.
Mr. Gangotena also shared how MasterCard is playing an integral role in developing markets — such as Nigeria, where it is working with the government to provide people with a product that is a national identity card on one side and a credit card on the other.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
