Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign.
Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive ‘Love, Sleep & Play’ video, which brings to life Pampers’ philosophy for bringing up babies.
The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.
Alex Rodriguez’s declaration of readiness on Twitter drew a sharp response from Brian Cashman, but the exchange did not match the dueling of the 1970s Yankees.
“For me now viral is the mix between the web and the TV,” said Remi Babinet, chairman and founder of BETC Paris and global creative officer at Havas Worldwide.
Viral marketing online, however powerful it can prove, “is not exactly the same success without TV,” he added.
See more videos and complete Cannes coverage at Creativity’s hub here.
Jerry Buhlmann, the chief executive of the Dentsu Aegis Network, has been given the additional role of executive officer of Dentsu, only the second non-Japanese executive officer in the company’s history.
AMC has released the names of the brands and agencies that will appear on the second season of the network’s reality series “The Pitch,” starting Aug. 15. What happens to an agency that gets on the show?
We were one of the agencies from season one. Going into production, we didn’t know how this experience might change the pitch process. Would there be hair and makeup? Were they going to film us waking up in the morning?
(TrendHunter.com) The Comedy Central Logo ad campaign takes a typical scenario and gives it a potentially hilarious twist. For instance, in one case, a French maid is seen placing a rose in a vase, but she could very…
The Committee of Advertising Practice (CAP) has today warned advertisers not to break its rules in ads linked to the Duke and Duchess of Cambridge’s baby, due to be born in July.
La 25ème édition du National Geographic 2013 Traveler Photo Contest est dorénavant ouverte. Chaque photographe peut ainsi mettre sur le site un cliché qu’il a réalisé cette année afin de remporter ce prix prestigieux. Voici une série d’images sélectionnées parmi les candidats déjà en compétition.
With the introduction of bioprinting the possibility of new organs is becoming a reality. The ability to replicate and print cells in complex structures could mean different cells with various functions could be put together in new ways to create new organs that would take millions of years to evolve naturally. Frankenstein-esque hybrid organs could then be put together using cells from different body parts or even different species continue
As princesas de hoje em dia não são mais como antigamente. Hoje em dia elas não esperam mais serem salvas, mas vão ao campo de batalha. Principalmente se o seu reino está sob o ataque de um robô maligno, e é preciso defendê-lo com a ajuda de todos os seus amigos. Com a assinatura “O patrocinador oficial da FANTAsia”, Fanta mergulha no imaginário infantil com a ajuda da Jung von Matt/Neue Elbe.
É o tipo de filme que vale a pena assistir mais de uma vez, para descobrir algum detalhe que passou despercebido na última vez. O cuidado na escolha de cada um dos personagens, a ação que cabe a cada um deles e o seu papel na fértil imaginação das crianças. Tudo criado digitalmente.
Feito para o mercado alemão, este comercial tem tudo para agradar crianças e adultos. Afinal, quem nunca teve de defender seu reino de algum vilão cruel, e foi salvo no último segundo?
(TrendHunter.com) These lovely surreal photographs by artist Stephen Criscolo blend the beauty of the real world with striking elements of fantasy. Some of these captures feature colorful smoke, while others include…
“Banner ads suck,” says conventional wisdom. You’d have a hard time finding anyone who disagrees with that statement, but that doesn’t mean we should replace them with something worse just because its not a banner.
We’re trying to get some clarification from Grey on this matter, as the agency has been working with the Roger Goodell and crew at the NFL for four years now. But, in the meantime, let’s turn our focus off of Grey for a moment and on to San Francisco-based agency Heat, which has been on radar for some time now mainly thanks to their EA Sports spots (recent Tiger Woods clip above). We’re fairly certain at this point that this isn’t an agency of record assignment, as Heat, which gave us the unforgettable self-promo below, will actually be tasked with handling NFL Network branding and promoting its priority programming including NFL Network’s preseason, GameDay and NFL RedZone programming. There was a review for the account, though we’re still awaiting if there was an incumbent on this biz.
Domino’s hopes a new TV spot spotlighting one of its franchisees will lure more Hispanics to its pizzas.
The chain this week launched what it calls an unprecedented Spanish-language TV campaign that positions Domino’s as a “leader in opportunity” by highlighting one of its franchisees, Mauricio Arroyave, and his story.
Mr. Arroyave, born in Medellin, Colombia and raised in Libertyville, Ill., now owns 10 stores in the Chicago area. The spot mentions that he, like 90% of franchisees, began at Domino’s by handing out flyers, taking calls and making pizzas. The campaign will be primarily TV-focused, but will include some digital marketing and social media.
(TrendHunter.com) The Rainbow Room art installation by Pierre Le Riche is essentially like a vibrant sitting room. Le Riche created this fantastic installation as a sort of commentary on South African society’s…
L’argentin Leandro Erlich revient avec une nouvelle illusion en trois dimensions créée à la demande du Barbican. Située à Dalston, au nord-est de Londres, elle représente la façade d’une maison victorienne, rappel de l’architecture d’antan du quartier. Un projet bluffant à découvrir en images.
I'm not sure I'd swipe my passport through a vending machine, regardless of the reward, but perhaps I would if I were Canadian and needed a beer badly enough. Molson Canadian recently visited several European cities and placed fully stocked beer fridges in public places there. The catch? The fridges could be opened only by scanning a Canadian passport. Footage from the sites was then cut into the 90-second online ad below, from ad agency Rethink and director Jonty Toosey of Partners Film. A :30 broke on TV during the Stanley Cup Finals. The campaign also brings back the classic tagline, "I am Canadian."
It's a fun idea, and continues the trend toward more installation-based public branding and entertainment stunts. Coca-Cola has always done that very well, of course, but these days everyone's trying it—from Hot Wheels to those crazy Fantastic Delites stunts. Beer fridges that won't open are particularly galling, of course, and wondrous when they finally relent—as we learned last year with the JWT office fridge that only opens when everyone has done their time sheets.
Making-of video and credits for the Molson effort below.
CREDITS Title: "The Beer Fridge" Client: Molson Canadian
Agency: Rethink Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais Associate Creative Director: Mike Dubrick Art Directors: Joel Holtby, Vince Tassone, Christian Buer Writers: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill Account Director: Ashley Eaton Broadcast Producer: Clair Galea
Production Company: Partners Film Director: Jonty Toosey Executive Producer: Aerin Barnes Line Producer: Neil Bartley Director of Photography: Bruce Jackson
Postproduction: Rooster Post Executive Producer: Melissa Kahn Editor: Marc Langley Assistant Editor: Nick Greaves
Postroduction: Fort York VFX Music, Sound Design: RMW Music Producer, Composer: Steven MacKinnon
I love Pizza Pizza is a new pizza restaurant located in a mall far from the food court, best known because it the only one sells pizza in slices. We needed to get people to know the pizza place so it was very important that we build a community of possible customers. Facebook is the most growing social network in Ecuador, so there they were. We needed that people between 15 and 28 years old will get in touch with the brand, know that we were located in this mall, not in the foodcourt, but we were the only food place before the movie theater. We targeted young people, very interested in sharing in their social media networks. Then we have the idea.
It’s forbidden to get in the theater with food not being bought there, so we created PIZZA NINJA, a guerrilla digital campaing that taught people how to get in the movie theater with pizza slices, without leaving traces…like a ninja. We decided to build a community in facebook through a creative campaign that they will enjoy. Here in Ecuador movie theaters only sell pop corn, nachos and hotdogs at very expensive prices so we decided to give an idea to buy our pizza before going to the cinema, and eat it while you were in the movies. We gave funny content to the fans and begun to share their experiences. Tips and new ninja strategy were delivered every week, and fans started to come.
In just 6 months and with no budget for facebook ads or other media we reach to a community of 200.000 fans in facebook in Ecuador winning over Pizza Hut, Domino’s and Papa Johns, becoming the number one retail food brand community and took us to be in the top 10 brands in all Ecuador. A simple creative campaign with no budget that exceeded all expectatives. Although Pizza ninja did not indented, it became a product and sold over 150 pieces and brought new customers in the pizza place thanks to the campaign. They were eating and knowing the place because our interaction in facebook. Fans started to give ideas and share their ninja experience, how to make no sound while unwrapping the aluminum foil, just as one of the suggestions when this started. The campaign have to end after the movie theater became aware of the reach of the campaing and was afraid the it threatened their snack bar sells. We took it down from the fanpage but the audience is still growing. The campaign is known in all country of LatinAmerica because it’s creativity an low budget strategy.
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